We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, I've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Tune in every week for short, actionable, and unscalable tactics that you can use in your business today ...
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How to Scale Your Business on a Tiny Marketing Budget with Sarah Noel Block
32:01
32:01
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32:01Sarah Noel Block is the founder of Tiny Marketing and believes that you don’t need a big team to have effective marketing. If you have the right marketing strategy, even TINY teams can have great results. And she’s proven this over the last 7 years by stepping in to help small B2B companies grow with less. In this episode, we talk about: * How to g…
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How Vista Social Are Disrupting a Crowded Market with AI and Rapid Innovation
27:43
27:43
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27:43Brittany Garlin and Alexus Brittain are both on the Marketing Team at Vista Social. Brittany is the Head Of Marketing and Alexus heads up Social Media. Vista Social is a social media management platform, similar to Sendible that seemingly came out of nowhere in the last year and now has over 1.4 million social profiles under management. In this epi…
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Using Personal Video To Acquire Clients on LinkedIn with Jonathan Swead
27:22
27:22
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27:22Jonathan Swead is the founder of EVD Analytics. In this episode, we chat about the key sales and marketing analytics that your business should be tracking. We also talk about how Jonathan is using video to acquire new clients. And of course, we touch on AI and how it’s likely to affect SEO in the next few years. 🎧 Listen on Spotify, Apple, or searc…
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How to Write and Publish a Children's Book with Martine Hammar
42:51
42:51
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42:51My wife, Martine Hammar joins me on the pod for a special episode. She has recently published a children’s book and I chatted to her about the process. In this episode, Martine talks about: * What inspired her to write a children’s book. * What message she hopes to convey through her book. * Why she decided to self-publish. * The process of writing…
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Unlocking 10X Growth with Tim Bennetto's DM Formula
27:30
27:30
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27:30Tim Bennetto is a software developer and indie hacker. He’s the founder of a social media scheduling platform called Pallyy with over 24,000 users and 700 paying customers. In this episode, Tim talks about: * How DMs helped Pallyy grow by 10X after 2 years. * His approach to acquiring new customers. * The importance of knowing your customers, not j…
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How Asynchronous Webinars Can Accelerate Your Growth with Melissa Kwan
42:26
42:26
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42:26Melissa is the Cofounder and CEO of eWebinar, an automated webinar solution that helps customer success teams deliver personalized training and onboarding at scale. Melissa has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. …
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How Jeremy Moser Boosted Monday.com's Traffic by 1,570%
31:25
31:25
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31:25Jeremy Moser is an entrepreneur and CEO of uSERP, a 35+ person SEO firm serving high-growth technology companies like Monday.com, Robinhood, and more. In this episode, Jeremy talks about: How he went about getting case studies for uSERP in the early days. How his agency increased Monday.com's traffic by 1,570% with SEO. The new marketing trends he'…
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How to Use AI to Boost Your Social Media Engagement with Kate Bradley Chernis
45:28
45:28
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45:28Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to generate high-engaging content in your unique brand voice that is customized to target any audience. As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. In this episode, Kate talks about: How Lately uses AI to help custom…
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How Smaller Companies Can Make Their Unique Presence Felt with Tobias Günther
30:43
30:43
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30:43Tobias Günther has been an entrepreneur and a CEO for almost 20 years. He started 4 companies, including Tower, a Git Desktop Client with over 100,000 customers, that he sold in 2021. He is now focused on the human side of business and how we can make our work lives not only successful, but also sustainable and meaningful. In this episode, Tobias t…
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How White Labelling Can Accelerate Your Startup's Growth with Shaun Clark
25:40
25:40
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25:40Shaun Clark is the Co-founder and CEO of HighLevel, a full suite of white label software solutions and services for agencies and marketers. In this episode, Shaun talks about: The pros and cons of white labelling your product The impact white labelling has had on High Level's success Advice for other SaaS founders considering white labelling their …
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How to 2x Your Organic Traffic Using Opportunity Keywords with Farzad Rashidi
37:50
37:50
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37:50Farzad Rashidi is the lead innovator at Respona. Respona is the all-in-one digital PR and link building software which combines personalization with productivity. Farzad was also the first marketing hire at Visme, where he helped the company gain over 12 million users. In this episode, Farzad goes deep into SEO strategies and talks about: How to de…
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How to Construct a Culture for Sustainable Growth with Kelly Cardenas
26:59
26:59
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26:59Kelly Cardenas is a Forbes contributor, Author, Podcaster, Founder-CEO of a National multi-million dollar brand, and a cultural efficiency Coach. Kelly is the go to when it comes to cultivating a culture that will bring sustained success to your business. In this episode, Kelly talks about: Cultural efficiency and how to measure it How to bring tru…
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Announcing StoryPrompt (and how to skip the early access queue)
7:06
7:06
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7:06If you follow me on LinkedIn, or you subscribe to my newsletter, you’ll know that a few weeks ago, I announced my new startup, StoryPrompt. In this episode, I talk about: My approach to announcing StoryPrompt Why I underestimated the response Why it's getting harder to attract new customers to your business How to use storytelling to capture your c…
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How to Humanize Your Brand & Attract Customers Using Video with Rob Balasabas
25:41
25:41
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25:41Rob Balasabas is the Head of Partnerships at Uscreen. Rob was previously at TubeBuddy and is well known for his expertise in video marketing. In this episode, Rob talks about: How your business can stand out in a crowded space using video Why video is the best vehicle to connect with your customers How to get comfortable on video The storytelling f…
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How to Achieve Explosive Growth Using DMs with Uyi Abraham
20:07
20:07
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20:07Uyi Abraham is the founder of Vonza.com. Vonza is an all-in-one marketing platform for small businesses. In this episode, Uyi talks about: How he's ensuring that his bootstrapped startup keeps up with Hubspot The most successful thing he did to propel Vonza forward How your businesses can sell without selling and cut through the noise Plus, Uyi sha…
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The Story of Sendible's Unsung Hero with Martine Hammar
32:09
32:09
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32:09Sendible nearly didn't happen. After accidentally giving away 10% of the business for $0, I lost motivation and started working on something else. But my wife, Martine, gave me the courage I needed to buy back my company and keep going. Like so many founders' wives, she stood by her husband's side and made numerous sacrifices that allowed me to pur…
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The Unsplash Growth Hack No-one Knows About with Tim Schmidbauer
32:09
32:09
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32:09Tim Schmidbauer is the founder of Inlytics, a LinkedIn Analytics tool for personal profiles. Tim has a background in growth hacking and before founding Inlytics, he was helping companies find innovative, new ways to attract more customers. In this episode, we get tactical about: How Tim was able to generate millions of impressions on Unsplash The e…
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The Hard Lessons This Startup Founder Learned From Failure with Mike Quinn
33:36
33:36
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33:36Mike Quinn is a co-founder and CEO of Boost, with a mission to power the growth of Africa's 100 million informal retail entrepreneurs. Prior to Boost, Mike was a co-founder and CEO of Zoona, one of Africa's earliest fintechs. In this episode, Mike talks about: How to avoid the same hurdles and failures he suffered while building Zoona Why he left C…
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How to Scale a B2B Business with Oktopost CEO, Daniel Kushner
40:08
40:08
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40:08Daniel is a serial entrepreneur, B2B marketing expert and is co-founder and CEO of Oktopost, a social media platform designed for B2B companies. Oktopost recently raised $20M in growth equity. In this episode, Daniel talks about: How he validated that positioning his company for B2B organisations would pay off His most effective channel for acquiri…
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How To Get Your Startup Off The Ground with Lee Gladish
39:53
39:53
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39:53Lee Gladish is a serial entrepreneur and co-founder of Airborneapp and Reply. His latest company, Airborne, was recently acquired by Demand Science in July 2021. In this episode, we geek out on all things entrepreneurship and startups. So, if you're thinking of starting a business, or you're about to launch one, then this episode is for you. In thi…
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When To Pivot Your Business with Hiten Shah
50:19
50:19
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50:19Hiten Shah is the co-founder of Crazy Egg and KISSmetrics. He is currently on his 3rd startup, which was previously called FYI – and now Nira. In this episode, we dig into the lessons he learnt after starting FYI and then pivoting to Nira. In this episode, Hiten talks about: How he realised he needed to pivot the company Why he decided to rename th…
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How Generosity Can Fuel Your Company’s Growth with TubeBuddy's Phil Starkovich
25:38
25:38
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25:38Phil Starkovich is co-founder of TubeBuddy, a productivity tool for YouTube. TubeBuddy was acquired in October 2020 and Phil attributes a lot of their success to the fact that he operated the business in a very generous way. Instead of maximising revenues, he chose to give discounts and free upgrades. As a result, TubeBuddy attracted the attention …
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Why Ignoring Your Team’s Wellbeing Will Destroy Your Company with Leora Mofsowitz
36:10
36:10
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36:10An area that's often overlooked in the workplace is wellness. We all know we need to pay attention to our employees. Yet so often, we ignore the warning signs and are surprised when we receive a letter of resignation – seemingly out of the blue. Martine spoke to Leora Mofsowitz, a Functional Medicine Health Coach, to learn how we can take better ca…
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How To Start A Podcast That Makes Money with Matt Halloran
26:55
26:55
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26:55If you're thinking about starting a podcast, then this episode is for you! Matt Halloran is Partner and Chief Relationship Officer at ProudMouth, where he helps clients use the power of podcasts to create an online presence where their customers and fans come to them – no ads or sales pitches needed! In this episode, Matt talks about: Why ads and s…
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Why Short-Term Hacks Don't Lead To Long-Term Wins with Eric Siu
27:06
27:06
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27:06Eric is a successful marketer, investor, and businessman. He recently released the book Leveling Up, where he shares a fun new approach to unlocking your potential for greatness. In this episode, Eric talks about: How he famously bought his agency for $2 Why he tries to view business with a long-term lens How he evaluates investment opportunities W…
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How To Raise Venture Capital For Your Startup with Ryan Born
22:41
22:41
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22:41In this episode, we're joined by Ryan Born, co-founder and CEO of Cloud Campaign to discuss their recent $5M Series A fundraise. Ryan talks about: Why Cloud Campaign chose to go the VC route vs remain bootstrapped How to approach a VC and how these firms typically work How to ensure you have product-market fit When you know if it's the right time t…
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1
How To Work With Your Spouse & Not Ruin Your Marriage In The Process
19:09
19:09
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19:09Gavin founded Sendible back in 2009 and after the company took off, Martine quit her teaching job to join him in the company. In this episode, recorded prior to Sendible's acquisition, we talk about: Why Gavin broke the "no friends and family rule" to allow Martine in. Why Gavin created a fake employee and made Martine use her maiden name at work. …
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When Is The Right Time To Sell Your Company with Brandwatch's Giles Palmer
33:26
33:26
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33:26In this episode, Gavin is joined by Giles Palmer to discuss the story behind Brandwatch's recent $450M sale to Cision. Giles talks about: How he celebrated the deal Why he decided to sell the company after 14 years How the team reacted to the news His most challenging period as CEO Why he loves competition The operating system he used to scale Bran…
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1
Why You Need To Stop Spoiling Your Customers
11:36
11:36
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11:36We often talk about trust-based marketing and how doing unscalable things to delight your customers can lead to massive gains over time. But, if you regularly spoil your customers, they suddenly start to expect that level of service or of delight from every interaction they have with you. And this can have the opposite effect. In this episode, we t…
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How To Build A Repeatable Flywheel To Grow Your Startup with Rand Fishkin
46:21
46:21
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46:21In this episode, we're joined by Rand Fishkin for a candid discussion about his time at Moz, his biggest regret, and how it felt to start over with SparkToro. Rand also talks about: How to build a repeatable flywheel to make marketing a competitive advantage Why buying ads is just boulder-pushing The importance of SEO (or lack thereof) His advice o…
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Why You Need To Stop Delivering What's Expected
13:41
13:41
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13:41In this episode, we talk about why it's no longer enough to simply deliver what your customer expected. If you believe in the power of trust-based marketing, you need to find ways to create moments of delight and deliver an experience that makes them want to tell the story. We show you how it's done. The video we discussed on the show: https://fb.w…
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1
How To Use Second-Order Thinking To Outperform Others
7:49
7:49
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7:49In this episode, we talk about second-order thinking and show you how this mental model can lead to massive gains in the long term, particularly when it comes to trust-based marketing. -- Help Martine answer this week's ice breaker question: https://storyprompt.com/reply/Y76fIrRl7A3F6XscHO1x For a great resource on this topic: https://fs.blog/2016/…
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Why You Need To Stop Waiting For That Big Customer
8:47
8:47
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8:47In this episode, we reflect on a personal story to illustrate why you shouldn't sit around waiting for that big customer to come along. Instead, you should be focused on turning your smallest customers into your biggest advocates so they can go out and bring you those whales you're after. If you have any questions, we'd love to hear from you! Send …
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In this episode, Gavin and Martine discuss the recent acquisition of Sendible. After finally closing the deal and making it public, Gavin talks about the thought process, negotiation timeline, and addresses some of the questions he's received since the announcement, including what he'll be doing next. Mentioned in this episode: Gavin's letter to cu…
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When Gavin launched Sendible back in 2008, he ran the site off a server he purchased for £10 from his old boss. He plugged it into his home router and Sendible was born! In this episode, Martine and Gavin reminisce about the early days and the challenges of getting a bootstrapped company off the ground. Connect with Gavin: Connect with Gavin on Lin…
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How To Build A Company That Doesn't Rely On Ads & Sales Pitches
14:02
14:02
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14:02In this episode, we talk about why it's become so difficult to attract new customers using traditional marketing tactics and share some "unscalable" advice on how to build a company where the customers come to you. -- Help Martine answer this week's ice breaker question: https://storyprompt.com/reply/ysfhqg3KHI2TSqu4rKLr If you have any questions, …
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We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, we've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a nois…
…
continue reading