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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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We often talk about trust-based marketing and how doing unscalable things to delight your customers can lead to massive gains over time.
But, if you regularly spoil your customers, they suddenly start to expect that level of service or of delight from every interaction they have with you. And this can have the opposite effect.
In this episode, we talk about expectation bias and what you can do to avoid it.
If you have any questions, we'd love to hear from you! Send an email to [email protected]
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscalable.me
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