Summary

In this Unscripted SEO conversation, Zaneta Chuniq Inpower interviews Lesle Lane, co-founder and lead photographer of Studio 13, about her journey in photography, the transition to B2B photography, and the impact of technology on the industry. Leslie shares insights on scaling her business, the importance of networking, and the role of mentorship in shaping the future of photography. The discussion also touches on the challenges and opportunities presented by AI and the significance of authenticity in visual representation.

Takeaways

• Lesle Lane is a third-generation photographer specializing in B2B photography.
• Transitioning from portrait photography to B2B requires a different business approach.
• Networking is crucial for photographers to build relationships and gain clients.
• Technology has significantly changed photography, enhancing efficiency and quality.
• AI is impacting photography, but authenticity remains essential for client trust.
• Lesle emphasizes the importance of mentorship for aspiring photographers.
• Building a business requires strategic focus and delegation of tasks.
• SOPs and automation can help streamline business operations.
• Lesle's goal is to cultivate a successor for her business.
• Helping others in the industry is a key value for Lesle.