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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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How many beverage companies started by making their product in a 53' tractor trailer that traveled the country? That was the question we asked ourselves upon hearing the origin story of the Wynk THC-infused seltzer brand, which initially competed in the state-by-state regulated cannabis industry. In our conversation with co-founder and CEO Angus Rittenburg, we talk about where the brand started, how they have evolved, the ways they're navigating a highly fragmented (and increasingly regulated) category in terms of marketing and distribution, and lastly, how they intend to compete in a space that is only expected to continue explosive growth in 2025.
Mentioned in this episode:
Wynk Seltzers
Countdown by Wynk
Ceria Brewing (brief mention)
BERO Brewing (brief mention)
44 episodes
