The state of the (NA category) is strong, and getting stronger. Today's episode has a bit of a "state of the industry" feel to it, as I'm joined by Laura Silverman, founder of Zero Proof Nation, one of the most authentic voices in the non-alcoholic beverage movement.
In our conversation we first talk about her advocacy in the space, and how much has changed in the time she's been involved. She made a decision to go alcohol-free in 2007, well before the modern movement even existed. We then talk about the growth that's happening right now, and how that's both exciting and maybe a bit concerning with so many new brands competing in the same space, as well as the hemp-derived market that has really come on strong these past couple of years. We end by talking about some of Laura's favorites, and we ask her to weigh in on some of the language the media uses to describe the category.
Mentioned in this episode:
Bright Barrel
Go Brewing
The Open Road
Spirited Away
Sans Bar
Seedlip
CaliSoberMom
Dry Atlas
All The Bitter
Zeronimo
Partake Brewing
Uncool
Lyre's

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