In this episode, Nils Borgböhmer discusses a concrete example of how to see the business value in user experience design. He shares insights from a project with SumUp, a company that builds car terminals for card payments. The project involves developing a new app for a specific group of stakeholders, aiming to make their job easier and more efficient. Nils emphasizes the importance of an integrated team setup, where all the necessary skills come together to work on a project. He also highlights the value of continuous communication, transparency, and user feedback throughout the design and development process.

Chapters

00:00 Uncovering the Business Value of User Experience Design
01:53 SumUp: Building a Modern User Experience for Card Payments
06:03 The Power of an Integrated Team in App Development
20:48 Transparent Communication: The Key to Successful Collaboration
21:18 The Importance of Early and Continuous User Feedback