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What does it take to build mental toughness in professional athletes? Deon Hodges pulls back the curtain on the world of elite sports performance training in this eye-opening conversation.
As a partner at AI Hospitality and leader of their IBI performance facility in Las Vegas, Hodges has carved out a unique space in the competitive fitness landscape by focusing on substance over flash. "We're not magnifying the 'look at me' aspect," he explains, distinguishing his approach from the Instagram-ready workouts that dominate social media. His facility has become a destination for NFL, NBA, UFC, and WNBA athletes seeking serious training in a city known for distractions.
Hodges' journey into exercise science began with personal adversity when he tore his ACL during spring football practice in high school. This setback introduced him to physical therapy and sparked his interest in sports science as a career path. Now, he uses that experience to connect with athletes during their most vulnerable moments. "The problem is not the problem—it's how you respond to it," he shares, reflecting on how he supports professionals through injuries and setbacks.
What's particularly refreshing about Hodges' philosophy is his emphasis on simplicity and fundamentals. Rather than creating complicated routines designed to impress, he focuses on education and building sustainable habits. "My biggest thing is how can I educate you when you're not with me," he says, highlighting his commitment to empowering athletes rather than making them dependent on his guidance.
Beyond training methodology, Hodges offers valuable insights about business development through his work with AI Hospitality. He stresses the importance of vulnerability and asking questions instead of pretending to know everything—wisdom that applies far beyond the gym floor. As Las Vegas continues to evolve into a sports mecca, Hodges and IBI Performance stand ready to support the next generation of athletic excellence.
Follow Deion on Instagram and X at @_DHodges and visit IBI Performance to experience their premium training approach firsthand.