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From swap meet hustler to multi-industry entrepreneur, Laquan "YP" Hunt represents the relentless spirit of Vegas beyond the neon lights. As co-founder of Certify Avenue, his journey exemplifies how authentic hometown connections can fuel diverse business ventures in an evolving city.
Hunt's entrepreneurial path began with a $20,000 investment at a local swap meet in 2014, selling t-shirts branded with the "CH" logo from his former music group, Certified Hustlers. This humble start blossomed into four brick-and-mortar locations, with his current flagship store strategically positioned in Town Square Las Vegas. Rather than following traditional retail models, Hunt transformed his stores into Instagram-worthy spaces designed for content creation – a shrewd adaptation to today's social media-driven consumer culture.
What truly distinguishes Hunt's business approach is his seamless diversification across industries. While maintaining his clothing brand, he launched Certify Films Home Entertainment, producing "The SHOT Series" – powerful documentaries featuring survivors of gun violence that have garnered over a million views on streaming platforms. Not content with conquering just fashion and film, Hunt recently entered the notoriously competitive spirits industry with "Lie by You" vodka, currently available at select Vegas locations with ambitions for casino distribution.
Hunt's timing couldn't be better as Las Vegas transforms into what many call "Hollywood 2.0." As a native Las Vegan with deep community roots, he possesses the authentic connections that outside entrepreneurs can't replicate. "Vegas is about to be crazy in the next five years," Hunt predicts, positioning himself at the forefront of this evolution with upcoming projects including feature films and international documentaries.
For aspiring entrepreneurs watching Hunt's remarkable journey unfold, his advice remains refreshingly direct: "Just start." In a city known for reinvention, Laquan Hunt embodies the next generation of Vegas success stories – proving that sometimes the most valuable cards to hold are hometown knowledge, creative vision, and the courage to place your bet on yourself.