From Advertising to Culture Consulting Ft Matthew Cook
Manage episode 476454311 series 3578463
In this conversation, Matt shares his journey as a company culture consultant, detailing his transition from a creative strategist in advertising to co-founding his own consultancy, The Shift. He discusses the importance of company culture, the mindset shifts he experienced while moving from employee to entrepreneur, and the dynamics of working with a co-founder.
Matt emphasizes the significance of open communication and recognizing individual strengths in a partnership, as well as the challenges of navigating imposter syndrome and the complexities of running a business. In this conversation, Matt discusses the importance of mindset and culture shifts in organizations, emphasizing their interconnectedness.
He highlights the challenges of measuring the impact of learning and development initiatives and the role of AI in enhancing these processes. The discussion also touches on the future of work, the necessity of human connection, and the potential challenges posed by AI in the workplace. Finally, Matt shares personal insights on what he would take back to his 18-year-old self, focusing on the importance of mental health and physical well-being.
company culture, entrepreneurship, mindset shifts, co-founder dynamics, business challenges, mindset shift, culture shift, learning and development, AI in business, employee engagement, measurement of training, human connection, future of work, sales and marketing, personal development
49 episodes