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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Are content clusters built around entity relationships rather than keywords?
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 507497563 series 2427082
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Enterprise brands face fragmented search behavior across multiple AI-powered platforms. Daniel Horowitz, SEO strategist at Informatica, explains how brands must establish topical authority across Google AI mode, ChatGPT search, and social discovery platforms to capture modern search intent. The discussion covers strategic positioning for synthetic queries, optimizing for AI overview inclusion, and building semantic relationships through advanced internal linking structures that support entity-based content clusters rather than traditional keyword groupings.
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