As AI shopping assistants reshape e-commerce visibility, SEO leaders need a gameplan. Chris Andrew, co-founder and CEO of Scrunch AI, shares tactical approaches for maintaining brand presence in generative AI platforms. He recommends implementing monitoring systems to understand how AI crawlers and agents interact with your site, testing whether AI…

As AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is a long-term necessity rather than a passing trend. He details how OpenAI's development of its own search index represents a significant market shift away from traditional search engines, requiring ma…

SEO professionals face a strategic dilemma between traditional search and AI platforms. Chris Andrew, Co-founder and CEO of Scrunch AI, explains why optimizing for both simultaneously is possible by focusing on human-centered content. He reveals how AI models access content in real-time, allowing faster indexing than traditional search engines, and…

Keyword research faces significant evolution in the AI search era. Chris Andrew, co-founder and CEO of Scrunch AI, explains how traditional keyword targeting must adapt as search fragments across multiple AI platforms. He outlines how single keywords now expand into countless prompt variations with contextual nuance, requiring SEOs to develop more …

AI search tools are evolving to handle increasingly complex queries. Chris Andrew, co-founder and CEO of Scrunch AI, explains how deep research functions are transforming search beyond traditional keyword approaches. He details how AI systems now clarify user intent through validation phases, accommodate different thinking styles through personaliz…

AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-powered search experiences that prioritize answers over links. He details strategies for monitoring AI crawler activity, tracking citations across platforms, and creating content that addresses the ful…

Nick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the trends and insights in SEO salaries during SEO Jobs Week. In this episode, Nick shares his perspectives on: red flags in job postings with wide salary ranges, the role of community and knowledge sharing in SEO, impact of economic conditions on tech sector employment, strategies …

SEO job seekers face intense competition in today's market. Nick LeRoy, founder of SEOjobs.com, shares insights from his comprehensive industry report on the most in-demand SEO skills. Data analytics, technical SEO, and stakeholder management correlate most strongly with higher salaries, while AI expertise and UI/UX knowledge are increasingly sough…

Location requirements are reshaping the SEO job market. Nick LeRoy of Nick LeRoy Consulting examines the surprising data showing only 30% of SEO positions are fully remote, with office-based roles increasing to 49% in Q4. The analysis reveals which cities offer the most opportunities for SEO professionals, with Boston showing the highest growth in …

SEO job titles are evolving rapidly in 2025. Nick LeRoy, founder of SEOjobs.com, shares insights from their comprehensive SEO job market study. The data reveals a significant increase in director and VP-level positions primarily in-house, while technical SEO roles are seeing higher demand and compensation than content-focused positions. LeRoy also …

Nick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the current trends and changes in the SEO job market. In this episode, Nick shares his perspectives on: red flags in job postings from salary ranges to expectations, the role of integrity and community in the SEO industry, impact of economic conditions on job stability in the tech s…

Val Riley, a key figure at Insightly & Unbounce, discusses the future of revenue intelligence platforms in SEO. She explores how integrating these platforms can significantly enhance the strategic capabilities of marketing teams, offering deeper insights into customer behaviors and trends. Val emphasizes the importance of leveraging technology to d…

Val Riley, a seasoned marketer at Insightly & Unbounce, discusses leveraging CRM data for comprehensive SEO metrics. She explores how integrating customer relationship management systems with SEO strategies can unlock deeper insights into customer behavior and campaign effectiveness. By harnessing this data, businesses can refine their marketing ef…

Alisha Conlin Hurd, Founder at Persuasion Experience, discusses strategies for building effective lead machine funnels. In this episode, Alisha shares her perspectives on: understanding target audience personas for high-converting landing pages, incorporating multimedia elements to boost landing page engagement, best practices for a seamless user j…

Alisha Conlin Hurd, CEO and Cofounder at Persuasion Experience, discusses how to create million-dollar landing pages. In this episode, she shares her perspectives on key elements essential for high-converting landing pages, effective strategies for optimizing landing page design and layout, role of compelling copywriting in landing page success, an…

Steffen Hedebrandt, Cofounder and CMO at Dreamdata discusses how to align SEO to B2B revenue attribution. In this episode, Steffen shares his perspectives on aligning SEO strategies with B2B revenue attribution models, best practices for integrating SEO with revenue attribution in B2B, key metrics to focus on for SEO in B2B revenue attribution. The…

Steffen Hedebrandt, Cofounder and CMO at Dreamdata discusses how to align SEO to B2B revenue attribution. In this episode, Steffen shares his perspectives on aligning SEO strategies with B2B revenue attribution models, best practices for integrating SEO with revenue attribution in B2B, key metrics to focus on for SEO in B2B revenue attribution. The…

Chris Raulf, founder of Boulder SEO Marketing, discusses the integration of AI with micro-SEO strategies. He explains how leveraging artificial intelligence can enhance the precision and effectiveness of SEO tactics, particularly through Boulder SEO Marketing's unique Micro-SEO Strategy℠. This approach not only sharpens targeting but also significa…

Chris Raulf, Founder of Boulder SEO Marketing, discusses the integration of human expertise and AI in SEO strategies. At Boulder SEO Marketing, a firm that excels in delivering precise and innovative SEO solutions, Chris emphasizes the importance of blending advanced AI tools with the nuanced understanding of human SEO specialists to enhance search…

Britney Muller, Founder at Britney Muller Inc., delves into how artificial intelligence can be effectively utilized for specific tasks. Show Notes Connect With: Britney Muller: LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and Cali…

Kristan Bauer, the expert from Bauer Growth Consulting, discusses advanced SEO tactics that are currently driving growth and results in the digital marketing space. She emphasizes the importance of aligning keyword strategies with user intent to optimize content effectively. By diving deep into content outlines and thoughtful optimization, Kristan …

Kristan Bauer, the expert from Bauer Growth Consulting, delves into the intricacies of marketplace SEO and advanced tactics that can set a business apart. She emphasizes the importance of understanding and leveraging keyword strategies to align with searcher intent effectively. By thoughtfully creating and optimizing content, Kristan provides insig…

Alex Gopstein, co-founder of Pitchbox, discusses the importance of email deliverability in link building. He explains that emails undergo numerous steps before reaching inboxes, including spam filtering. Gopstein emphasizes the need for personalized emails to avoid being flagged as spam, suggesting the use of AI to create unique subject lines and c…

Alex Gophstein, co-founder at Pitchbox discusses link building and automation. In this episode, Alex shares his perspectives on strategies for effective link building in modern SEO, the role of automation in scaling SEO operations, challenges faced in link building campaigns, and future trends in SEO and link building. Show Notes Connect With: Alex…

Cassidy Clement, from Interactive Brokers, discusses the elements of optimization associated with AI search engines.Show Notes Connect With: Cassidy Clement: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California P…

Stefan Spencer discusses the importance of personal branding in the era of AI, emphasizing that it's the only brand one keeps from cradle to grave. He highlights that personal branding is crucial for survival and adaptability, especially in the face of AI advancements. Spencer advises leveraging AI to enhance personal branding by creating comprehen…

Stephan Spencer, Self-Employed, delves into the use of AI to build linkable assets. In this episode, Stephan shares his perspectives on: using AI to enhance the creation of linkable assets, impact of AI on traditional link-building strategies, best practices for integrating AI in SEO content strategies, challenges and solutions in AI-driven content…

Will Critchlow, CEO of Searchpilot, discusses the concept of SEO depreciation, likening it to the financial concept of an asset losing value over time. He argues that most mature websites would see a 10-20% annual decline in organic search traffic if no maintenance efforts were made. Critchlow emphasizes the importance of viewing SEO as an investme…

Will Critchlow, CEO of SearchPilot, discusses the shift in viewing SEO as a performance channel rather than just a tactic. He emphasizes the importance of communicating SEO's value to leadership using metrics they understand, such as ROI and performance channels. Critchlow highlights the need for SEO teams to build a mental model of SEO's value, me…

Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of impactful brand signals for SEO. She explains how strong brand signals can significantly enhance a website's visibility and credibility in search engine results. By focusing on authentic content and robust SEO strategies, businesses can improve their online presence. Today, R…

Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of creating expertise-driven content in the digital age dominated by AI-generated material. She emphasizes the value of engaging with industry experts on a freelance basis to produce authentic and impactful content. By leveraging the knowledge of these professionals, businesses …

Eric Hoover, from Jellyfish, delves into tactics to compete with eCommerce retail competition. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eric Hoover, SEO Director at Jellyfish, discusses the evolving concept of search experience optimization (SXO), emphasizing the integration of traditional SEO with user experience (UX) and conversion rate optimization (CRO). He highlights the importance of maintaining user engagement on sites, especially with the rise of AI-generated content and ch…

CEO and Founder at ScoreDetect, Michael Sumner, delves into the evolving landscape of authorship in SEO. In this episode, Michael shares his perspectives on the evolution of Google's approach to authorship in recent years, key benefits of establishing authorship in SEO, role of author reputation in influencing search rankings, aligning content with…

CEO and Founder at ScoreDetecte, Michael Sumner, discusses blockchain time-stamping. In this episode, Michael shares his perspectives on the relevance of blockchain to SEO and its foundational benefits, how blockchain can provide a public, reliable content history, the role of smart contracts in managing content integrity, privacy considerations in…

CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out. Connect With: Jessica Mehring: Website // LinkedI…

Alex Silverberg, President and SEO Strategist at APSEO, delves into taxonomy for large websites. Websites rely on a strong foundation to function effectively. Site architecture, or taxonomy, plays a vital role in user experience and even how search engines crawl and understand your site. Without proper taxonomy, users are unable to find what they'r…

Alex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the horizon with Google's Search Generative Experience (SGE). While high-quality content remains king in this new search landscape, optimizing for SGE requires a new focus on schema markup and structured data …

Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. In this episode, Michael shares his perspectives on: impact of Google's AI-driven search on organic growth strategies, differences between traditional and AI-…

Founder at Knowatoa, Michael Buckbee, discusses how Google's integration of AI into all search functionalities is reshaping brand strategies within AI services like ChatGPT, Perplexity, Claude, and Gemini. In this episode, Michael shares his perspectives on: impact of Google's AI-driven search on organic growth strategies, differences between tradi…

Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Understanding the intricate relationship between website speed, SEO performance, and user experience is pivotal today. As users demand faster loading times and search engines prioritize user-centric metrics, measuring how speed impacts …

Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Despite the misconceptions surrounding core web vitals, they are not the biggest ranking factor. However, in an age where search engines are prioritizing user experience, we must ensure that our websites provide a positive experience fo…

Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Measuring SEO’s effectiveness can be a challenge for growth marketers. Unlike other marketing channels with clear-cut key performance indicators (KPIs), SEO's impact is multifaceted and its results often require patience and time to bear fruit. Today Jason dis…

Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Effective growth marketing strategies leverage multiple channels, and SEO and content marketing are two levers that growth marketers can pull to achieve scale. However, understanding SEO's unique qualities is key to leveraging its potential. Today Jason discus…

President of AKvertise, Akvile DeFazio, discusses the intricacies of finding your perfect audience through targeted Meta ads. She explores how precise targeting and understanding audience behaviors can significantly enhance advertising effectiveness. Akvile shares insights on leveraging Meta's robust data to craft ads that resonate deeply with view…

President of AKvertise, Akvile DeFazio, discusses creative strategies for designing scroll-stopping social media ads. In a digital age where attention is the new currency, Akvile shares insights on how to captivate and engage audiences effectively. She emphasizes the importance of understanding consumer behavior and leveraging visual storytelling t…

Ruchika Batra, Director of Content Marketing and SEO at Birdseye, delves into SEO and content marketing. Integrating SEO into the content creation process isn't just about optimizing for search engines—it's about enhancing the overall user experience. By incorporating common-sense practices such as breaking up paragraphs, using bullet points, and i…

Ruchika Batra, Director of Content Marketing and SEO at Birdseye delves into SEO and content marketing. Effective content marketing relies on a balance between valuable content for the audience with SEO considerations. Striking this balance is challenging as content marketers focus on audience needs while SEO tends to focus on technical factors lik…

Lane Ellis, SEO Specialist at R. L. Systems, discusses building a better SEO future by learning from its historical developments. Connect With: Lane Ellis: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Pri…