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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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One word that defines the evolving connection between retail SEO teams and AI engineers
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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AI now represents a dominant customer consuming product content at enterprise scale. AJ Ghergich from Botify brings extensive experience helping major retailers navigate AI-driven search transformations with measurable traffic and conversion improvements. The discussion covers treating AI as an accessibility challenge rather than a manipulation opportunity, implementing structured data strategies that serve both AI consumption patterns and user intent, and avoiding short-term gaming tactics that compromise long-term search performance.
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