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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How will retail search behaviors shift over the next 18 months?
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 513555943 series 2427082
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AI shopping assistants will transform retail search within 18 months. AJ Ghergich from Botify, who advises enterprise leaders on search transformation, predicts this Black Friday represents the last traditional shopping season before AI dominance. He introduces the paradigm shift where AI becomes your primary customer rather than a technology to manipulate, requiring brands to focus on proper relationship nurturing and factual authority building. Ghergich outlines the exponential adoption curve driving interface changes and recommends enterprise retailers launch agile "speedboat" initiatives to capture market advantage before competitors adapt.
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