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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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How to use Gen AI to build your SEO Program
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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67% of businesses already use AI for SEO and content marketing, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI for SEO," shares proven frameworks from building and selling multiple SEO agencies. The discussion covers relevance optimization using vector embeddings and cosine similarity algorithms that work across both traditional search and LLMs, plus practical implementation strategies for enterprise teams to leverage tools like Screaming Frog's similarity scoring for competitive content analysis.
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