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Is Optimizing Content Specifically For AI Retrieval A Trend Or Trash?
Manage episode 479011169 series 2427082
As AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is a long-term necessity rather than a passing trend. He details how OpenAI's development of its own search index represents a significant market shift away from traditional search engines, requiring marketers to understand how language models retrieve, cite, and reference content to maintain brand relevance in AI-powered search environments.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1523 episodes
Is Optimizing Content Specifically For AI Retrieval A Trend Or Trash?
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 479011169 series 2427082
As AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is a long-term necessity rather than a passing trend. He details how OpenAI's development of its own search index represents a significant market shift away from traditional search engines, requiring marketers to understand how language models retrieve, cite, and reference content to maintain brand relevance in AI-powered search environments.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1523 episodes
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