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Will optimizing content specifically for AI search become more important than traditional search optimization this year??
Manage episode 487930404 series 2427082
Will AI search optimization overtake traditional SEO? Dale Bertrand, President of Fire&Spark, challenges this notion with a customer-first approach to content strategy. He argues that successful SEO requires building genuine audience communities rather than simply creating "useful" content without search engine considerations. Bertrand emphasizes that SEO professionals must embrace the end of "golden days" shortcuts and commit to the real work of audience building, customer understanding, and authentic marketing.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1560 episodes
Will optimizing content specifically for AI search become more important than traditional search optimization this year??
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 487930404 series 2427082
Will AI search optimization overtake traditional SEO? Dale Bertrand, President of Fire&Spark, challenges this notion with a customer-first approach to content strategy. He argues that successful SEO requires building genuine audience communities rather than simply creating "useful" content without search engine considerations. Bertrand emphasizes that SEO professionals must embrace the end of "golden days" shortcuts and commit to the real work of audience building, customer understanding, and authentic marketing.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1560 episodes
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