Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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Why Your Airbnb Listing Isn’t Working — And How to Fix It
Manage episode 463403019 series 3177263
Content provided by VRMA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VRMA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
On the latest episode of the VRMA Arrival podcast, Bart-Jan Leyts, the 25-year-old founder of Otamiser, shared his insights into optimizing OTA rankings for short-term rentals (STRs) and hotels. Based in Ghent, Belgium, Otamiser has grown rapidly since its launch three years ago, recently introducing a cutting-edge tool called Autorank. Designed specifically for STRs, Autorank automates listing updates to align with ever-changing algorithms on platforms like Airbnb, helping property managers increase visibility, bookings, and guest satisfaction.
Leyts explained that many property managers neglect their listings after the initial setup, leading to poor rankings over time. Tools like Autorank address this by automating adjustments, such as selecting impactful photos or refining descriptions, all based on data rather than guesswork. He emphasized that regional nuances also play a role; for instance, in Aruba, where pools are common, simply showcasing a pool is no longer a competitive advantage.
With $3 million in recent funding, Otamiser is set to expand Autorank’s reach and enhance its hotel-focused products. Leyts also reflected on industry trends, predicting that dynamic pricing tools will become more strategically vital and sharing his belief that OTAs will continue to dominate over direct bookings due to their scalability and efficiency.
63 episodes
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Manage episode 463403019 series 3177263
Content provided by VRMA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VRMA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
On the latest episode of the VRMA Arrival podcast, Bart-Jan Leyts, the 25-year-old founder of Otamiser, shared his insights into optimizing OTA rankings for short-term rentals (STRs) and hotels. Based in Ghent, Belgium, Otamiser has grown rapidly since its launch three years ago, recently introducing a cutting-edge tool called Autorank. Designed specifically for STRs, Autorank automates listing updates to align with ever-changing algorithms on platforms like Airbnb, helping property managers increase visibility, bookings, and guest satisfaction.
Leyts explained that many property managers neglect their listings after the initial setup, leading to poor rankings over time. Tools like Autorank address this by automating adjustments, such as selecting impactful photos or refining descriptions, all based on data rather than guesswork. He emphasized that regional nuances also play a role; for instance, in Aruba, where pools are common, simply showcasing a pool is no longer a competitive advantage.
With $3 million in recent funding, Otamiser is set to expand Autorank’s reach and enhance its hotel-focused products. Leyts also reflected on industry trends, predicting that dynamic pricing tools will become more strategically vital and sharing his belief that OTAs will continue to dominate over direct bookings due to their scalability and efficiency.
63 episodes
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Similar to VRMA Arrival
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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