Caleb Madsen isn’t your typical marketer—he’s a marketing “fixer” with a track record of transforming chaos into clarity for both billion-dollar brands and emerging startups. From his unconventional start in a warehouse to leading performance marketing at a global corporation, Caleb now runs Mad House Consulting, where he steps into businesses for 6–12 months to fix what's broken and set the foundation for scalable growth. In this episode, you’ll get a masterclass in real-world marketing strategy, funnel optimization, and data-backed decision making—all with a human-first mindset. Entrepreneurs, this is the episode you didn’t know you needed.

💡 What You'll Take Away For YOUR Business

• 🚀 Why simplicity beats complexity in marketing—and how to build campaigns that actually convert
• 🧠 The power of thinking like a customer: how to audit your funnel step-by-step
• 💡 Why your “middle funnel” is broken and how to fix it with clarity and intentionality
• 🧰 The exact process Caleb uses to identify bottlenecks in customer journeys
• 📊 Why over-obsession with data might be killing your marketing—what to track instead
• 🤝 How to create authentic relationships between brands, consultants, and agencies
• 🔍 Why being real is about to become the most powerful trend in the AI era

📝 About the Guest
Caleb Madsen is a growth marketing leader with senior experience at companies like THG (Dermstore), Skeepers, and Win Brands Group. He now partners with brands seeking high-level marketing expertise without the commitment of a full-time hire—especially those looking to avoid past missteps in building marketing teams.

🎯 Guest’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
“It doesn't matter what you make in your twenties, but what you learn.”
Caleb’s mentor gave him this advice early in his career, and it’s shaped his journey from warehouse worker to billion-dollar brand strategist.

💡 Key Takeaways from Caleb's Advice:
✔ Chase learning and experience—not money—and success will follow
✔ Your 20s (or early career) should be about skills, mentors, and real-world exposure
✔ Focus on doing things the right way, with patience and integrity

📢 Memorable Quotes

• “Marketing isn’t about throwing more things at the wall—it’s about simplifying and fixing what’s broken.” – Caleb Madsen
• “If I’m confused inside the business, imagine how the customer feels.” – Caleb Madsen
• “You’ve got to earn the right to run brand campaigns. Build the foundation first.” – Caleb Madsen

💡 Actionable Takeaways
✅ Audit your customer journey: break down every step from ad click to purchase
✅ Stop chasing every shiny object—focus on one or two channels and go deep
✅ Prioritize clarity over complexity in your marketing funnels and backend tools
✅ Use AI to free up time for strategic thinking—not to replace creativity or human connection
✅ Build brand trust before scaling with paid traffic or awareness campaigns

🔗 Links & Resources

• Visit Mad House Consulting’s Website
• Connect with Caleb on LinkedIn
• Follow Mad House Consulting on LinkedIn