Meow, founder of Jupiter, reveals how his team built crypto's largest DEX aggregator with over $2 trillion in volume and $300M annual revenue - and why their token still failed.

While other protocols obsess over technology, Jupiter focused on making crypto accessible to everyone by building the "Google of finance." But despite massive product success, communication failures and community mismanagement tanked the token.

THE SHIFT NEWSLETTER

💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter

___________

PARTNERS

💰 Zashi is the easiest self-custody wallet for private transactions - send, receive, and spend Zcash (ZEC) without middlemen or surveillance, built by the team that launched Zcash in 2016.

https://z.cash/ecosystem/zashi-wallet/

🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/

🅿️ Paradex is building the future of open finance — an intuitive, permissionless trading platform giving users full control, ultra-low costs, fast execution, and access to global markets in one place. Money Badgers Genesis NFT drops in Q4 — limited spots 👉 https://app.paradex.trade/wl/resilientrogueqv

💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries: https://go.kast.xyz/VqVO/SHIFT

🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence.

Buy with 10% off (promo code in video): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356

🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/

💧 Sui is a next-gen Layer 1 making digital asset ownership fast, private, and secure.

https://sui.io/

🧩 Story makes IP and real-world data programmable, enforceable, and monetizable.

https://www.story.foundation

★ Forza!, Coinsilium’s Gibraltar-based Bitcoin treasury arm. Coinsilium trades on AQUIS (COIN) and OTCQB (CINGF). https://www.coinsilium.com/

🔘 Mantle Network combines Ethereum-level security with low fees and fast transactions via its layer-2 tech. Stake ETH for mETH and join a transparent, community-governed ecosystem. https://www.mantle.xyz

___________

FOLLOW MEOW 👇

• Twitter: https://x.com/weremeow

• Instagram: https://www.instagram.com/weremeow

FOLLOW JUPITER EXCHANGE 👇

• Twitter: https://x.com/jupiterexchange

• Website: https://jup.ag/

FOLLOW WHEN SHIFT HAPPENS

Twitter (X): https://x.com/KevinWSHPod

Instagram: https://www.instagram.com/kevinfollonier_

TikTok: https://www.tiktok.com/@kevinfollonier_

Linkedin: https://www.linkedin.com/in/kevinfollonier/

Website: https://kevinfollonier.com/

DISCLAIMER

The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.

0:00 Introduction

1:37 Please Subscribe

2:03 What Is Meow Writing?

3:32 Fastest Growing Company & Podcast

7:34 Getting More People Into Crypto

10:54 Our Trusted Partners

11:47 Who Are You

14:39 Ramen & Being A Chill Cat

15:52 Jupiter Started In A Ramen Shop

27:12 How Long Until Everyone Starts Using The Google Of Finance

28:52 Web 4 Explained To Web 3 Users

34:47 Our Valued Sponsors

36:00 Why Is Jupiter The Best Team To Push Web 4

38:36 The IPhone Strategy

42:46 Why’d You Choose When Shift Happens As A Partner

49:23 What Is Synergies Of Scale

55:51 What’s The Omni Chain Problem

1:19:28 Being Grateful For Everything

1:21:31 When Shift Happens Newsletter