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Scaling Modern Media Companies, Distribution, and Retail Media with Mike Pollack, CRO, GroceryTV
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Retail Media Masterclass
Learn about in-store networks and how to maximize return on ad spend.
Join Mike Pollack, the CRO of GroceryTV, and myself in today's episode where we're breaking down:
1. What it means to scale as a modern media company
2. How to unlock distribution with focus
3. And dive deep on why Retail Media Networks (RMNs) are so hot
Get in touch with Mike at [email protected]
Highlights and Key Concepts:
- The Power of Having Systems and a Defined Product:
- Leveraging Distribution for Scaling:
- The Current Wave of Innovation in Retail Media:
- Challenges and Opportunities in Adoption:
Key Moments
- 00:08:14 Focus and sacrifice drive success.
- 00:17:03 Retail media is rapidly growing.
- 00:19:20 Retail media networks are evolving.
- 00:27:02 In-store media is evolving.
- 00:29:33 Retail media can drive performance.
Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.
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