Best How To Measure Ooh Advertising Podcasts (2025)

Karolina Lapinaite is Head of Media at global marketing agency Precis. Working with big global brands from many sectors, she’s all about putting together the on and offline media campaigns that drive BIG results. Dive in: [06:30] Targeted Advertising Strategy Insights [08:22] "Ad Strategy: Broad vs. Targeted" [11:00] Campaign Strategies: Social vs.…

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Pre-Q4: Why Podcast Advertising Works (and How to Use It This Peak Season) with Anna Ratala, RedCircle 37:20

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17d ago37:20

37:20

Anna Ratala is the Marketing Director at podcast advertising platform RedCircle. She’s been DEEP in the world of podcast advertising since 2020 helping all sorts of business growth their revenue from podcast advertising. Dive in: [04:58] Podcast Advertising Platform Launch & Closure [08:17] Podcast Engagement vs. Social Media [10:36] Identifying Su…

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Pre-Q4: Embracing AI in eCommerce Marketing—Strategies for Time-Saving and Growth with Lucy Bloomfield 35:10

24d ago35:10

35:10

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart. She’s now pivoted into technology with the launch of her epic marketing tool “Magic Marketer”. …

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Marketplaces: How to Optimise Your Amazon Ads for Maximum Profit and Traffic with George Meressa, Clear Ads 33:45

1M ago33:45

33:45

George Meressa is the CEO and Founder at Clear Ads, an expert Amazon Advertising Agency. Founded in 2011, they’ve helped 100s of brands from around the world increase their Amazon sales. Dive in: [05:04] Amazon Fees Impact Sellers' Profits [06:41] Amazon's Key Focus: Conversion Rate [12:39] Efficient Amazon Product Research [15:47] Optimizing Spons…

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Marketplaces: How to Boost Amazon Sales with On-Platform Influencer Content, with Kathleen Kobel 31:44

1M ago31:44

31:44

Kathleen Kobel is an Amazon selling expert. She’s spent the last 15 years helping over a 1,000 brands to launch and grow on the platform. Three years ago she doubled down on the Amazon Influencer opportunity – both earning over $250,000 in earnings herself, helping other influencers create better content AND helping brands recruit and manage the ri…

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Marketplaces: Insider Strategies to Boost Organic Traffic and Ads Performance on Amazon with Farhan Huq, Simple Sellers 30:10

1M ago30:10

30:10

Farhan Huq is the co-founder at Simple Sellers, a team of ex-Amazonians who make Amazon selling simple. Han’s focus is helping their clients to build $1million+ marketplace businesses. Dive in: [04:47] Understanding Amazon's Unique Ad Ecosystem [07:26] Optimizing Amazon Product Listings [10:55] Optimizing Product Listing Strategy [13:11] "Amazon Ad…

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Marketplaces: Proven Amazon Strategies for Optimising Product Pages and Boosting Sales with Emma Bagley 34:54

2M ago34:54

34:54

Emma Bagley is the founder of Zeal Agency, a boutique Amazon growth agency focused on conversions. Blending performance marketing and brand story-telling to help their brands scale profitably. Dive in: [04:36] "Amazon vs. Web Store Skills" [06:49] Analyzing Amazon Storefront Metrics [12:05] "Maximize Impact with A+ Content" [15:23] Focus on Hero Pr…

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Marketplaces: How to Choose Channels and Grow Profits Strategically with Will Haire 37:28

2M ago37:28

37:28

Will Haire is co-founder of BellaVix, a boutique agency specializing in scaling retail brands on marketplaces like Amazon, Walmart, and Target. Using the right strategies for each brand they’ve generated over half a billion dollars in sales already. Dive in: [03:21] Journey from App Development to eCommerce [08:39] "Prioritize Positive Customer Exp…

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SEO: The 3 Questions Every eCommerce Brand Should Be Asking with Dan Coleman 37:15

2M ago37:15

37:15

Dan Coleman is an eCommerce Wizard. He’s accredited by both the Chartered Institute of Marketing AND the Institute of Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston. Dive in: [04:04] eCommerc…

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SEO: How to Improve eCommerce SEO with a Content Quality Audit with Ian Ferguson 35:49

2M ago35:49

35:49

Ian Ferguson is a Freelance SEO consultant, specialising in helping eCommerce brands to grow their revenue from organic search. He’s been improving SEO performance for over 15 years getting deep into technical SEO optimisation, on-page experience and lots of data crunching! In this episode, he shares why cleaning up your site might be the smartest …

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SEO: How to Drive SEO Buy-In From Plan to Execution with Owain Lloyd-Williams 37:46

3M ago37:46

37:46

Getting buy-in for your SEO plans can often feel like navigating a maze, but we’re here to simplify that journey. The main takeaway from today’s discussion is that understanding the unique story and aspirations of your brand is crucial when you're trying to get approval for your SEO strategies. Whether you’re in a big enterprise or a smaller team, …

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Big Happy teaches us about How to Drive Performance Outcomes with Definably Great Creative 33:29

3M ago33:29

33:29

In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative? Who Should Listen: Brands & Agencies looking to unlock incremental value from their media buy Strategists & Planners focused on improvi…

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SEO: Using TikTok Data to Create High-Impact Content with Christine Corbin 32:23

3M ago32:23

32:23

Using TikTok data to create trending on-site content is a game changer for eCommerce brands. In this episode, Christine Corbin shows us how to use TikTok’s Creator Search Insights tool to find keyword gold—no business account needed. She shares how to spot content gaps, build timely collection pages, and drive fast SEO wins. If you want to boost tr…

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SEO: ChatGPT + Shopify... How can you capitalise on AI Shopping? with Sam Wright, Blink 27:06

3M ago27:06

27:06

Understanding the rapidly evolving landscape of SEO is more crucial than ever, especially with the introduction of ChatGPT's shopping functionality. In this episode, we explore how the integration of the buy button in ChatGPT creates a new product discovery channel, fundamentally changing how brands will need to approach their data and optimization…

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K.C. McLeod teaches us about How CTV Advertisers are Discovering DOOH 25:04

3M ago25:04

25:04

In this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). Who Should Listen: Publishers looking to monetize idle or underperforming screen inventory Advertisers & Brands eager to stretch their CTV strategy into the physic…

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Google Ads: The Ultimate Guide to Six-Figure Campaigns with Issy Johnson, Stellar Search 28:42

3M ago28:42

28:42

Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing your investment, focusing on the importance of creative, campaign diversity, and a test-and-learn mindset. We also discuss how to properly manage scaling…

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Google Ads: Advanced Tips for Precision Conversion Tracking and Optimisation with Michael Cole, Everflow 36:47

4M ago36:47

36:47

Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today’s episode, we dive into how understanding different buyer personas can significantly enhance your advertising strategy. We break down the importance of providing accurate attribution data to the Google Ads platform, …

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Google Ads: Optimising Your Shopping Feed for Maximum Impact with Danny Ireland, Launch 32:49

4M ago32:49

32:49

If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed wi…

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Google Ads: Audience Targeting Strategies for eCommerce Brands with Jyll Saskin Gales 28:38

4M ago28:38

28:38

Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We’ve got …

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Google Ads: The 5 Dos and 5 Don'ts of PMax Optimisation with Becky Hopkin and Jonny Hyams 33:26

4M ago33:26

33:26

If you're looking to up your game with Google Ads, you're in the right place. We're diving deep into the world of Performance Max, or PMAX, and sharing the five essential dos and five key don’ts for optimising your campaigns. Understanding what you aim to achieve with your campaign is crucial before you even set your bid strategy. With insights fro…

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Email & SMS: Why SMS Should Be Your Next Marketing Move with Naomi Davies 26:54

5M ago26:54

26:54

SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start. I chat with Naomi Davis…

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Email: Increase Loyalty to Grow CLV & Profits with Anna Frapwell, Neon Digital Clicks 31:04

5M ago31:04

31:04

Building customer loyalty isn’t just a nice-to-have; it’s essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer rela…

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Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister 30:04

5M ago30:04

30:04

Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn't, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the ba…

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Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora 29:55

5M ago29:55

29:55

Maximising email sign-ups is the name of the game in our latest chat. We dive deep into the effectiveness of using mystery offers over straightforward discounts, revealing how this simple tweak can significantly boost opt-in rates. I recently tested this with a luxury home brand, and we saw a jump from 12% to 18% in email sign-ups, proving that a l…

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Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto 34:54

5M ago34:54

34:54

Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep into the importance of empathy in retention marketing and how it can significantly impact customer loyalty and revenue. In this engaging episode, we sit …

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Partnerships: Tapping into Experts to Maximise Conversions with Eric Sheinkop 31:21

6M ago31:21

31:21

Partnerships can be a game changer when it comes to boosting your conversion rates, and today we're diving deep into how to leverage experts to make that happen. We’ll be unpacking insights from Eric Sheinkop, co-founder of The Desire Company, who shares his unique approach to connecting brands with knowledgeable professionals rather than influence…

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Affiliate Marketing: 5 Do's and 5 Don'ts for getting Started with Kelly Morrison 24:17

6M ago24:17

24:17

Starting an affiliate program can be a game changer for your business, and in this episode, we dive into the essential do's and don'ts to get it right the first time. Our guest, Kelly Morrison, shares her expertise on defining clear goals and expectations to kick things off effectively. Tune in for practical insights that will help you launch a suc…

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Affiliate Marketing: 5 Steps to Growing your Existing Program with Red Barrington 29:33

6M ago29:33

29:33

Improving your affiliate marketing performance can feel like a daunting task, but we're breaking it down into five manageable steps that can really make a difference. So, let's get started on leveling up your affiliate marketing game! In our latest discussion, we break down five key steps to elevate your affiliate marketing strategy. First, we emph…

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Influencers: Meta Ads + Influencers = Success, with Sam Thompsett, Genie Goals 22:57

6M ago22:57

22:57

Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville. In this episode, we discuss: The secret to turning influencer content into high-converting Meta ads Why whitelisting influ…

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Affiliate Marketing: Why "Affiliate" Isn't a Channel Anymore with Lee-Ann Johnstone from Affiverse 32:35

7M ago32:35

32:35

Affiliate marketing is evolving rapidly, and in 2025, it's transforming from a traditional channel into a crucial payment mechanism and amplifier for other marketing efforts. In this episode, we're diving deep with affiliate expert Lee-Ann Johnston, who shares insights on what’s working in affiliate marketing and what isn’t. We discuss the importan…

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Customer Retention: Turn Unboxing Into a Marketing Channel & Keep Customers Coming Back with Mollie Woolnough-Rai, Penny Black 36:52

7M ago36:52

36:52

Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she’s been focused on helping DTC brands find the best ways to build CTLV and long-term, sustainable revenue. In this episode, we discuss: The secret to turning unboxing into a powerful marketing tool 🎁 Why the post-purchase experience m…

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Customer Retention: CRM Simplified – The Right Tech, Clean Data, and Performance Insights with Nicky Lomax 30:06

7M ago30:06

30:06

Nicky Lomax is a CRM specialist – spending 10 years at marketing and data agency more2, creating both acquisition & retention data strategies for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! She now works brand side most recently running CRM projects at The Perfume Shop, Yoto, This Works and Ted Baker…

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Customer Retention: How Subscription Attracts & Retains More Customers with Matthew Holman, Subscription Prescription 35:34

7M ago35:34

35:34

Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting. In this episode, we discuss: The #1 mistake brands make when setting up subscriptions (and how to fix it!) Why offering a free gift beats discounts for…

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Customer Retention: Why Resale Is the Next Big Thing in Customer Retention with Lydia Hartley, Continue 37:30

8M ago37:30

37:30

Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies. In this episode, we discuss: How resale programs turn one-time buyers into loyal customers The secret to making secondhand sales a powerful retention tool W…

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Customer Retention: Mistakes to Avoid with Thomas Lalas 32:03

8M ago32:03

32:03

Thomas is a specialist in retention marketing for BIG brands area – those doing over 8 figures in annual sales. With a specialism in the CPG, health and wellness, and subscription-first sectors. In this episode, we discuss: Why the first 14 days after a sale can make or break retention The secret to turning buyers into loyal, raving fans How subscr…

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Meta Ads: Using Server-Side Tracking to Boost Conversions and Increase ROI with Edward Upton 31:17

8M ago31:17

31:17

Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth. Hit PLAY to hear: Why server-side tracking is the ultimate upgrade for your Meta Ads The hidden pitfalls of inaccurate tracking—and how to fix them How to supe…

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Meta Ads: Top 5 Meta Ads Mistakes to Avoid with Aggie Meroni, White Bee Digital 39:11

8M ago39:11

39:11

Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. That means she gets to see into the Meta Ads accounts of 100s of brands each year, when she sees several errors crop up time and time again. In this episode, we discuss: Why outdated targeting methods could be costing you co…

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Meta Ads: Why First-Party Cookies are What You Need for Success with Yiqi Wu, Aimerce 32:07

8M ago32:07

32:07

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. In this episode, we discuss: How first-party cookies can slash your ad spend waste The secret to unlocking 40% more data for Meta Ads Why your tracking setup might be sabotaging y…

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Meta Ads: Building Profitability in Your Meta Ads with Nikki Lindgren, Pennock 31:12

9M ago31:12

31:12

Nikki Lindgren is the founder of Pennock - The Nimble Growth Agency, and a specialist in building growth for 7-figure beauty and lifestyle DTC brands. In this episode, we discuss: How to decode your ad performance with smarter metrics like MER Why Advantage Plus Shopping is the go-to strategy for scaling campaigns The secret to creating winning Met…

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Meta Ads: Running an In-House Creative Team with Janis Thomas, Look Fabulous Forever 36:24

9M ago36:24

36:24

Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for ove…

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AI Use Cases: Automating Ads and Improving Your Campaigns Using AI with Komal Singh, 4XDigital 31:31

9M ago31:31

31:31

Komal Singh is the co-founder of 4XDigital AI, an automated advertising solution that helps you create, launch, and manage campaigns across multiple ad channels – including Meta, Google, Amazon, TikTok, Pinterest, eBay and more. In this episode, we discuss: Game-changing ways AI slashes ad costs and time The customer insights your ad campaigns reve…

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AI Use Cases: How to Build Effective Customer Avatars Using AI with Sara Bodner 32:51

9M ago32:51

32:51

Sara Bodner’s spent many years working at digital marketing agencies, and she’s currently working in-house as the Hospitality Marketing Manager at Eden Resort & Suites. In this episode, we discuss: The AI strategies marketers are using to craft customer avatars that convert Why starting with human insights is crucial before involving AI Pro tips fo…

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AI Use Cases: Using AI and Automation to Boost Productivity with Jameela Ghann 28:48

10M ago28:48

28:48

Jameela Ghann is a fount of knowledge when it comes to optimising eCommerce and marketing workloads, a self-confessed productivity nerd. She’s run her own eCommerce store; as marketing and partnership manager at Fera, she spent her time helping over 35,000 brands manage their reviews across all their review platforms, and now she’s building her own…

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AI Use Cases: How AI-Optimised Product Descriptions Boost Conversion Rates with Thomas Ryan, Descriptomizer 34:17

10M ago34:17

34:17

Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s. In this episode, we discuss: The secret to writing AI-powered product descriptions that actually convert Why “…

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AI Use Cases: Using AI to Optimise Discounts, Boost Sales, and Improve Customer Experience with Rosie Bailey 32:45

10M ago32:45

32:45

Rosie is CEO at Nibble, where they’re building the future of AI negotiation. Hit PLAY to hear: Using AI to personalize negotiations and increase engagement Deploying AI for targeted discounts Improving B2B operations Key timestamps to dive straight in: [08:11] AI enables personalized, natural language conversations effectively. [10:19] Consumer ele…

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Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly 32:10

10M ago32:10

32:10

Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle! In this episode, we discus…

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Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichannel Evolution 27:34

10M ago27:34

27:34

(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/ The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/ Summary In this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform ev…

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Content Marketing: Using Wikipedia to Build Your Brand with Bill Beutler, Beutler Ink 32:50

11M ago32:50

32:50

Bill Beutler is the President at Beutler Ink–a creative PR agency focused on enhancing the online presence of established and emerging brands by improving information on Wikipedia and creating compelling digital content. In this episode, we discuss: How Wikipedia can add to your brand’s credibility Guidelines to make the most out of your Wikipedia …

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Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World 28:55

11M ago28:55

28:55

The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/ Summary In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic t…