Upstate Roots Design is a woman-owned boutique business specializing in staging and design across Western New York. Co-owners Meagan Baker and Kristin Lindley leverage design as a strategic tool to highlight a home’s best features and inspire potential buyers to emotionally connect with the property. This connection often results in higher demand and a greater return on investment during the real estate transaction. With 110 staged properties and contributions to over $34 million in real estate transactions in 2024, their proven expertise brings together relatable, innovative beauty and an exceptional client experience. At URD, it’s what’s inside that counts, and their commitment is to make every property feel like “home.”