In this episode of WORDS MATTER, Deanna Ley, The Catalytic Coach, explores the fourth pillar of self-confidence: I AM. While belief (I CAN), action (I WILL), and commitment (I MUST) create momentum, true confidence becomes effortless when your identity aligns with your actions.

Deanna dives deep into how the words we use to define ourselves shape our reality. If you’ve ever struggled with making progress only to fall back into old habits, it’s not because you weren’t strong enough—it’s because your identity is still tied to the past. To sustain lasting change, you must shift who you believe you are.

What Listeners Will Learn:

• Why identity is the missing piece of lasting confidence.
• How your old identity can hold you back, even when you take action.
• Why belief alone isn’t enough—your brain needs proof.
• How to use the power of YET to reshape self-doubt.
• A 5-step challenge to rewrite your I AM statements and back them with proof.
• Why your proof, not just your words, shapes your self-image.

Memorable Quotes:

• "The words that follow I AM follow you. Choose carefully how you describe yourself." — Rock Thomas
• "We don’t act according to what we want. We act according to who we believe we are."
• "If you’re still seeing yourself as the old version of you, you will always return to that version."
• "Confidence isn’t built through words alone. It’s built through proof."
• "If you say I AM strong, but you skip your workouts every time you feel tired, your brain won’t believe you."
• "Your past does not define you—your proof does."
• "YET is the bridge between where you are and where you’re going. But YET only works if you follow it with action."
• "When you commit to owning your I AMs, back them with action, and refuse to let your past identity pull you back, you don’t just change your words—you shift your entire reality."

This episode challenges listeners to rewrite their I AM statements, back them with proof, and fully step into the identity that aligns with their goals. Because when your words, beliefs, and actions match who you want to be, confidence is no longer something you chase—it’s who you are.

Your WORDS MATTER because YOU MATTER.

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