In this episode of WORDS MATTER, Deanna Ley, The Catalytic Coach, explores the third pillar of self-confidence: I MUST. While belief (I CAN) and action (I WILL) are crucial, they are not enough on their own. To sustain confidence and commitment, your actions must be deeply rooted in a WHY that is unshakable.

Deanna shares a powerful personal story about the moment she realized that surface-level motivation wasn’t enough. She walks listeners through Dean Graziosi’s 7 Levels Deep WHY Exercise, revealing how digging deeper into your purpose transforms fleeting motivation into unstoppable drive.

What Listeners Will Learn:

• Why willpower and motivation aren’t enough to sustain lasting change.
• The difference between surface-level reasons and a deeply rooted WHY.
• How to use the 7 Levels Deep WHY Exercise to uncover what truly drives you.
• Why clarity of purpose eliminates doubt, excuses, and fear.
• How having a big enough WHY makes quitting not an option.
• The shift from "I SHOULD" to "I MUST"—and why it changes everything.

Memorable Quotes:

• "When your WHY is big enough, you will find your how." — Les Brown
• "A surface-level WHY will never be enough. You have to dig deep until you find the thing that will hold you steady when everything in you wants to quit."
• "Unlike willpower, your WHY doesn’t fade by the end of the day. Unlike motivation, your WHY doesn’t come and go."
• "I refuse to let my own patterns, my own choices, steal me away from the life I was meant to live."
• "I don’t just want to make it to 90. I WANT TO LIVE."
• "This life? We get ONE. One mind. One body. One soul. One life. And I refuse to waste it."
• "When your WHY is big enough, quitting is no longer an option."
• "Excuses lose their power. Fear loses its voice. Because you are no longer someone who just tries. You are someone who DOES."

This episode challenges listeners to go beyond "I want to be healthy" or "I want to be successful" and find the deeper WHY that makes success inevitable. Because when your WHY is powerful enough, you stop negotiating with your potential and start owning your path forward.

Your WORDS MATTER because YOU MATTER.

Take a watch of Dean Graziosi's video on the 7 Levels DEEP WHY her

Text Deanna! She'd love to hear from you!

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