What Apple’s AI Shift Means for SEO (And Why I’m Not Panicking)
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E673: Alphabet stock bombs after Apple says it is reconsidering its $19 billion partnership with Google - using Google as their default engine.
Instead, Apple is considering going with a more AI-dominant search solution.
So, should we as SEOs, marketers, and business owners be worried?
I’m not, and here’s why.
⭐️ CNBC - Alphabet shares sink 7%: https://www.cnbc.com/2025/05/07/alphabet-shares-sink-on-report-apple-may-add-ai-search-to-its-browser.html
⭐️ Google’s Statement: https://blog.google/products/search/statement-press-reports-about-search-traffic/
⭐️ Search Engine Land - Google searches in Apple’s Safari fall for first time in 22 years: https://searchengineland.com/google-searches-apple-safari-fall-455161
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Breaking News: Google and Apple in AI Turmoil 00:34 Eddie Cue’s Testimony and Its Implications 00:45 Google's Response to AI Search Threat 01:42 The Rise of AI Search Engines 02:42 Impact on Marketers and SEO Strategies 04:36 Stability in Bottom-of-Funnel SEO 07:50 Concerns About AI Hallucinations 08:25 The Future of AI Literacy 09:10 Conclusion and Upcoming Episode Teaser
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#marketingnews #seonews #searchengineoptimization #performancemarketing
672 episodes