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What Apple’s AI Shift Means for SEO (And Why I’m Not Panicking)

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Manage episode 481379678 series 3561734
Content provided by Sturm Media LLC and Edward Sturm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sturm Media LLC and Edward Sturm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

E673: Alphabet stock bombs after Apple says it is reconsidering its $19 billion partnership with Google - using Google as their default engine.

Instead, Apple is considering going with a more AI-dominant search solution.

So, should we as SEOs, marketers, and business owners be worried?

I’m not, and here’s why.

⭐️ CNBC - Alphabet shares sink 7%: https://www.cnbc.com/2025/05/07/alphabet-shares-sink-on-report-apple-may-add-ai-search-to-its-browser.html

⭐️ Google’s Statement: https://blog.google/products/search/statement-press-reports-about-search-traffic/

⭐️ Search Engine Land - Google searches in Apple’s Safari fall for first time in 22 years: https://searchengineland.com/google-searches-apple-safari-fall-455161

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Breaking News: Google and Apple in AI Turmoil 00:34 Eddie Cue’s Testimony and Its Implications 00:45 Google's Response to AI Search Threat 01:42 The Rise of AI Search Engines 02:42 Impact on Marketers and SEO Strategies 04:36 Stability in Bottom-of-Funnel SEO 07:50 Concerns About AI Hallucinations 08:25 The Future of AI Literacy 09:10 Conclusion and Upcoming Episode Teaser

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#marketingnews #seonews #searchengineoptimization #performancemarketing

  continue reading

672 episodes

Artwork
iconShare
 
Manage episode 481379678 series 3561734
Content provided by Sturm Media LLC and Edward Sturm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sturm Media LLC and Edward Sturm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

E673: Alphabet stock bombs after Apple says it is reconsidering its $19 billion partnership with Google - using Google as their default engine.

Instead, Apple is considering going with a more AI-dominant search solution.

So, should we as SEOs, marketers, and business owners be worried?

I’m not, and here’s why.

⭐️ CNBC - Alphabet shares sink 7%: https://www.cnbc.com/2025/05/07/alphabet-shares-sink-on-report-apple-may-add-ai-search-to-its-browser.html

⭐️ Google’s Statement: https://blog.google/products/search/statement-press-reports-about-search-traffic/

⭐️ Search Engine Land - Google searches in Apple’s Safari fall for first time in 22 years: https://searchengineland.com/google-searches-apple-safari-fall-455161

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Breaking News: Google and Apple in AI Turmoil 00:34 Eddie Cue’s Testimony and Its Implications 00:45 Google's Response to AI Search Threat 01:42 The Rise of AI Search Engines 02:42 Impact on Marketers and SEO Strategies 04:36 Stability in Bottom-of-Funnel SEO 07:50 Concerns About AI Hallucinations 08:25 The Future of AI Literacy 09:10 Conclusion and Upcoming Episode Teaser

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#marketingnews #seonews #searchengineoptimization #performancemarketing

  continue reading

672 episodes

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