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Rooted In Revenue

Susan Finch & Lany Sullivan

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Revenue and sales are built on a solid operational foundation that allows marketing to thrive in an ever-changing environment with technology. Brought to you by speaker, branding strategist, producer Susan Finch, and Lany Sullivan, Fractional COO, and Strategic Consultant. This show is part of Funnel Media Group’s monthly line-up of podcasts.
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NerdOut@Spotify is a technology podcast produced by the nerds at Spotify and made for the nerd inside all of us. Hear from Spotify engineers about challenging tech problems and get a firsthand look into what we're doing, what we're building, and what we’re nerding out about at Spotify every day.
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Decoding AI for Marketing

Greg Stuart, Rex Briggs

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Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will ...
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Let's Talk Design

Andrew Miller, Mike Bifulco

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On Let's talk Design, we talk about the way design affects the creation of things we love. Hosted by Andrew Miller and Mike Bifulco, Program Director and Director of Technology for thegymnasium.com Support this podcast: https://podcasters.spotify.com/pod/show/letstalkdesign/support
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Last year Spotify launched a big update to the app: a new typeface. For most of us, changing fonts is easy. It’s just a dropdown menu away. But creating a whole new typeface and then rolling it out across 45 unique platforms, and over 2,000 types of devices spread across 200 brands – that’s not so simple. This brand new font is called Spotify Mix a…
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Jen Kattula, CMO at Microsoft Advertising, has been testing out ways to improve the jobs of marketers through AI - while at the same time trying to improve organizational effectiveness. She shares use cases from Microsoft, how she thinks about agents and human intervention, and the hurdles around getting people trained up and in the habit of using …
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Susan sits down with former team member Karen Mares, Content Creator at Event Builder, who serves as her company's "marketing anchor" as she navigates the evolving landscape of AI tools. Karen shares her journey from initial concerns about AI replacing her writing role to developing a strategic workflow where she remains firmly in control. You'll d…
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Terry Hopkins | President & CEO, Grants Pass Chamber of Commerce: Grants Pass native Terry Hopkins has returned to his roots after a diverse hospitality career across five states. With over 25 years of business ownership and management experience in Southern Oregon, Terry recently spent 5 years as a business advocate with the Oregon Restaurant & Lo…
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Paul Roetzer, founder and CEO of Marketing AI Institute and Smarter X, left his agency world behind and now spends his days training marketers on how to better use AI to move their organization forward. When it comes to AI adoption at marketing organizations, there’s still a wide range of adoption - and Roetzer shares what he’s seen in terms of wha…
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Lany Sullivan sits down with Mark Cleve, who shares his remarkable 32-year journey with Tom James, the premium custom clothing company that's grown from $119 million to over $600 million during his tenure. Mark reveals the business philosophy that has guided his success: "You don't build a business, you build people and people build a business." Fr…
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Do you know what happens after a run of 100 episodes? A brief pause. But nothing to fear, we are gearing up for our next 100 episodes and we'll be back in a few short weeks. And as always, there is some trivia in this episode too: Do you know what was the name of the second live album by the Eagles, in 1994, after a hiatus of 14 years? Tune in to f…
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We're continuing our exploration of effective marketing strategies with the experts from iHeartRadio. In our first segment, we discovered how radio remains 'America's Trusted Companion' and explored the powerful geofencing capabilities that can target potential customers with remarkable precision. Now, we're shifting focus to the strategic side - h…
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Sadie Thoma, director of US B2B marketing at Google, and Derek Rodenhausen, managing director and partner at Boston Consulting Group, say that artificial intelligence is having a major impact on marketing - especially when it comes to the consumer journey. They partnered on new research that shows that the four main consumer behaviors today are str…
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Real estate brokers searching for an edge are discovering what radio professionals have known all along – radio remains 'America's Trusted Companion' even in our digital age. This special segment of Rooted in Revenue brings you face-to-face with iHeartRadio experts Julie Beaulieu and Kevin Cash, who share surprising insights about radio's continued…
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Ever heard of Kubernetes? Envoy? Prometheus? You probably have. But what you may not know is that these projects are managed and sustained by the Cloud Native Computing Foundation, aka the CNCF. Cloud native computing allows IT and software to move faster, and open source projects are essential to furthering these innovations and keeping them acces…
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What happens after you've found that perfect addition to your team? How do you create an onboarding experience that makes new hires feel confident, valued, and ready to contribute? In the last episode, Susan and Lany walked you through establishing a solid hiring process. The topic is Beyond the Hire: Creating a Welcoming Onboarding Experience That…
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Michael Lacorazza, CMO of US Bank, and Mike Barrett, Founder and CSO at Supernatural AI, set out to break the mold: to partner together on an advertising campaign for the large financial institution using innovative AI methods and achieving fast results. If you’re interested in how to partner with AI agencies to take your work to the next level, li…
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Are you planning to bring a new team member on board? Before you start interviewing candidates, there's critical groundwork that needs to be laid. In this episode of Rooted in Revenue, hosts Susan Finch and Lany Sullivan walk you through the essential steps to prepare your business for a successful hire. From mapping out processes to setting up the…
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Do you know what happens when some of the best trivia nerds gather together on a single podcast episode? You get some amazing trivia like: Do you know what glaring omission is allegedly because of Gösta Mittag-Leffler's affair with Sofie Hess? Do you know what nickname was given to Adam Curry, one of the pioneers of podcasting? Do you know how 3 ve…
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Shiv Singh, co-founder of AI Trailblazers and the author of Marketing with AI For Dummies, knows that there’s still a huge range of adoption in the marketing space when it comes to artificial intelligence. He shares tips for those still early in their journey, and predictions for 2025 when it comes to how the marketing industry will be further upen…
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Imagine Dolly Parton’s Jolene. Now, imagine Miley Cyrus singing it. It's the same song and the same lyrics—but they feel completely different, right? That’s exactly how typefaces work. A typeface sets the tone before a single word is read. It tells your audience who you are—before they even realize it. And whether your brand feels classic and trust…
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Do you know what is the nickname given to Lasius emarginatus, an invasive ant species found in New York? Do you know why do certain gene mutations in Drosophila melanogaster, or fruit flies, have names like 'Swiss Cheese, Cheap Date, Ken and Barbie'? Do you know in which year did the Homo Sapiens populationreach 6 billion? Tune in to find out!! You…
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Which task management and marketing strategy tools should you use? Spoiler alert—it’s not as simple as picking the most popular software. Susan and Lany dive into the importance of discernment when selecting tools, sharing real-world experiences of software frustration, integration challenges, and team buy-in struggles. They emphasize the need to e…
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Do you know what pop culture stable was first established in Macbeth in the Porter's monologue in Act 2, Scene 3? Do you know how did Dave Grohl cheekily make fun of another artist for using a backing track, when the Foo Fighters performed at the London Stadium? Do you know which actor was the unlikely choice to play the twin of Gary Oldman's chara…
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Are your social posts starting to feel stale? Are you spending hours creating fresh content when you already have a goldmine of valuable material gathering digital dust? Stop the endless content creation cycle. Strategic content management isn't about constantly generating new material—it's about maximizing the value of your existing expertise and …
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Abhay Parasnis, founder of Typeface, is making a big bet on where artificial intelligence will truly reshape the marketing industry. After experience at Adobe and other large organizations, Parasnis ventured out on his own in 2022 to work on a tool to solve the fundamental problem in marketing today, the “content paradox.” He explains why there’s a…
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Do you know which fictional characters did the poet William Ernest Henley and his daughter inspire? Do you know which building is considered "London's worst kept secret"? Do you know which TV show where the first letters of the lead characters' names spelt "MAGIC"? Tune in to find out!! You can reach us at Instagram: https://www.instagram.com/areyo…
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Great title, right? But you need a plan. We partner with outside contractors, even our own team - are they documenting what they are doing for you, the project, the client in a way that would allow anyone else to pick up the project and continue on? Is the logic in place for the programming or creative decisions? ASK THEM. This quick episode gives …
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As per tradition we are doing an extra long, special episode to mark the beginning of the new year! And what better way to do that than by discussing some fun trivia pertaining to events that happened in 2024. So, do you know what happened in Europe in January of 2024 that happened only once before, in 1146? Do you know why a Lennon-McCartney singl…
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This episode of Rooted in Revenue takes an enlightening turn in a world that often pushes us to look outside ourselves for validation and success. Join host Susan and her guest, Chris Champion, as they explore how starting each day with intention and finding your inner peace can transform not just your personal life but your business success as wel…
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Shelly Palmer, Professor at the Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, reports on the AI marketing trends he is most excited about coming out of this year’s Consumer Electronic Show in Vegas. He talks about what’s over and underhyped - from superautomation and agents to content creation and beyo…
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Susan Finch sits down with Patty Parobek from Mod Op to explore the strategic implementation of AI in business. They discuss the concept of an "AI Playground" - a structured approach for organizations to test and evaluate AI tools before full deployment. The conversation covers essential topics, including developing responsible AI use policies, for…
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Do you know what piece of technology was made obsolete by a Japanese and Dutch collaboration, which is now making a resurgence? Do you know what are the unique characteristics of Belphegor's Prime Number, named after the Prince of Hell? Do you know which is the only band to have performed on all 7 continents? Also, bonus, find out why the ghosts of…
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Do you know why the director of a famous West End production had to come out on the day Queen Elizabeth II passed away? Do you know which Grammy award winning, famous American singer was raised as a Hindu in her younger years? Do you know which "disease" was said to affect soldiers and Swiss mercenaries, and was given its name by Johannes Hofer? Tu…
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Have you ever felt lost when managing your website’s domain? You’re not alone. Some tech professionals keep these concepts vague to maintain control over their clients. Let’s break down what you need to know and document to stay in control of your digital property. Remember, your domain for your company is YOURS. Do not let an outside contractor re…
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Do you know which singer composed a very famous song to help his actress wife cope with the passing of her father? Do you know what did Niels Bohr choose as his family crest when awarded the Order Of The Elephant? Do you know which plant was used as a dye for mummies, and also as a medicine, a perfume and even a toothpick? Tune in to find out!! You…
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Ashok Kalidas, Chief AI Scientist at Kantar, helps Fortune 500 companies think about the cutting-edge technologies they need now and the best ways to implement new AI and ML tools into their organizations to take their marketing strategies to the next level. He explains the technology behind some of Kantar’s latest use cases and where he thinks the…
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Do you know how the headline "Alien Heads Found In ____" inspired Matthew Carter in 1993? Do you know which typeface is one of the most commonly used across multiple Fortune 500 companies? Do you know what four word phrase from a poem by Ernest Dowson, and rhyming* with 'out of mind', has been immortalised in pop culture? Tune in to find out!! You …
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Do you know who was the last pharaoh of Egypt? Do you know which universally beloved person had a statue in Bosnia and Herzegovina, meant to be a symbol of solidarity? Do you know which book is Annaamalai, the Rajini starrer, based on (plus a bunch of Rajini related trivia)? Tune in to find out!! You can reach us at Instagram: https://www.instagram…
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Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where …
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Today, we're challenging you to conduct a Professional Presence Audit—a critical look at how you appear across the digital landscape to ensure your professional image remains consistent, current, and compelling. This is Part 2 of our Digital Brand Checkup series on Rooted in Revenue. Our last episode covered the essentials of managing your digital …
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Do you know which two celestial bodies are missing from Gustav Holst's orchestral suite 'The Planets', which had iconic pieces like 'Mars'? Do you know what landmark pop culture staple is the marine biologist Stephen Hillenburg associated with? Do you what is the Mandela Effect attached to a certain Queen song, a line that wasn't there in the origi…
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Your business runs on digital - but when was the last time you gave it a proper checkup? This week on Rooted in Revenue, we're getting real about the nuts and bolts of your digital foundation. Susan Finch and Lany Sullivan share their hands-on experience managing domains (including those late-night wine-inspired purchases we've all made), keeping b…
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Jeremy Fain, CEO and Co-founder at Cognitiv, is on a mission to better predict consumer behavior with the help of artificial intelligence. The deep-learning advertising platform was founded in 2015 and has since built tools to help brands connect with their customers in a more precise way - a necessary capability for marketers now and into the futu…
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Do you know the early draft of which iconic song was supposed to be 'Mongolian' and was later changed? Do you know which famous company has GI tagged products with the logo of a lion with the head of an elephant, aka 'sharabha'? Do you know which famous linguist is credited with coining the word 'counterintuitive'? Tune in to find out!! You can rea…
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Do you know which author claimed to have been the first to write an entire novel's manuscript on a typewriter? Do you know which common phrase traces its origin to the indignant utterance by a wronged playwright in the early 1700s? Do you know which Indian company changed its logo to reflect its transformation from an FMCG company to an IT giant? T…
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Susan Finch and Lany Sullivan plunge into the muck of a crucial but often overlooked aspect of business operations: the client intake process. Coming fresh from their previous episode on intellectual property, they explore how even successful businesses like Susan's (with 20 years of experience) can benefit from implementing structured intake syste…
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Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing le…
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Do you know how the song 'Bad Sign Good Sign' composed by Monty Norman is permanently etched in pop culture? Do you know which word first mentioned in Liber Medicinalis was written by Londoners on their doorways to ward off the plague ? Do you know what signage did P T Barnum use to make sure guests exited quickly and didn't linger around the displ…
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Join Susan Finch and Lany Sullivan in this eye-opening episode of Rooted in Revenue as they dive into the crucial topic of intellectual property. Discover what IP really means for your business, how to protect your creations, and why holding someone's intellectual property hostage is a major business faux pas. Whether you're a content creator, busi…
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Do you know which place is mentioned in Rang De Basanti, famous for a train robbery and for kebabs - SMASH - do you know which name change happened on 24th May 2011 to better reflect the cultural identity of the place in India? Do you know when was the concert pitch of Europe widely standardised to 435 Hz? Do you know what natural phenomenon did Pf…
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In this episode, Susan Finch sits down with Michele A. Friedman, a talented metalsmith and jewelry designer with over 26 years of experience in the art world. From her early days studying fashion design at Parsons to becoming a full-time artist, Michele shares her journey and insights on navigating the business side of art. Discover the importance …
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Adam Brotman, co-founder and co-CEO at Forum3, an AI lab, has spent his whole career helping brands embrace technologies to lead them into the future. Now, with his co-founder Andy Sack, he’s taking what he’s learned about places like Starbucks and J. Crew and building and testing tools around artificial intelligence that can help marketers at ever…
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Rediscovering your forgotten skills and experiences can be a game-changer for personal and professional growth. In this insightful episode of Rooted in Revenue, Lany and Susan dive deep into the importance of reflecting on your past accomplishments and leveraging them for future success. They share personal anecdotes, practical tips, and actionable…
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