Dive deep into the world of Search Engine Optimization with SEO Unlocked, your go-to podcast for mastering digital visibility. Hosted by the SEO experts at Gilmedia, a leading web design and marketing agency, this show delivers actionable strategies, algorithm insights, on-page and off-page SEO tips, and the latest trends shaping how brands rank online. Whether you're a business owner, digital marketer, or SEO enthusiast, tune in weekly to learn how to drive traffic, increase conversions, an ...
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Answer Engine Optimization Podcasts
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tact ...
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A bite-sized, charm-filled podcast that demystifies Answer Engine Optimization (AEO) for everyday content creators. Each 5-10 minute episode breaks down one key AEO concept in an accessible, entertaining way. Listeners will learn how to optimize their content for AI-powered search tools like ChatGPT, Siri, and Google Assistant - without the technical jargon that makes their eyes glaze over.
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The advice show for creators that tells it like it is. Host Stephanie Woodin takes calls from web creators grappling with the big questions: burnout, branding, revenue, and keeping up with AI and SEO changes. Each episode, an expert guest or fellow creator joins Stephanie to answer your questions with research-backed, practical advice you can put to work in your own business. Brought to you by Raptive, the full-service creator media company that empowers creators to turn their passions into ...
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Instantly Relevant AI Marketing Podcast helps B2B marketers make AI, automation, and human oversight work together to drive more revenue. In seven minutes, host Thomas Helfrich turns the latest technology including Answer Engine Optimization (AEO), large language models (LLMs), and practical tools for LinkedIn, META, YouTube, C, TikTok and marketing and sales operations into real pipeline. Each episode follows one clear pattern. The overarching strategy it supports, a tactical play you can r ...
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In this podcast, Stephanie Fiteni and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business. With guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build their businesses. Stephanie is an experienced Content Marketing Strategist as well as a Traffic and Lead Gen Coach. She talks abo ...
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The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
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WTC Marketing is an internet marketing agency that helps small businesses grow, right in your neighborhood. Our team of in-house programmers, graphic designers, and copywriters love local businesses and know how to bring them the results they need for an affordable, monthly subscription rate. And our clients? They’re as involved as they want to be every step of the way. We specialize in: High Performance Web Design Search Engine Optimization Social Media Management Pay-Per-Click Management F ...
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AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Pat Flynn
I’m Pat Flynn, a regular guy who happens to be a successful online entrepreneur. You may know me from my other podcast, Smart Passive Income, which is consistently ranked as a #1 business podcast. I love hearing from my fans, and the opportunity to answer their questions was why I started the original AskPat podcast. After 1,000 very successful episodes, I’m making AskPat even better! AskPat 2.0 takes the AskPat template and goes deeper with a weekly coaching call between me and an entrepren ...
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Artificial Intelligence is rewriting the rules of legal practice. From client discovery to attorney-client privilege, marketing visibility to compliance safeguards, AI is reshaping how law firms compete and serve their clients. The Lex Wire AI & Law Podcast, hosted by attorney and legal technology strategist Jeff Howell, delivers weekly insights at the intersection of AI, compliance, and digital visibility for law firms. Each episode covers: How AI-driven search engines like ChatGPT and Goog ...
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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the ...
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Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.
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The Podcast Playbook is your ultimate guide to aligning your passion and business through the power of podcasting. Hosted by Braden Ricketts, an experienced employment counselor and podcast strategist, this show explores how podcasting can become a transformative tool for entrepreneurs. Over the years, Braden has helped individuals define their purpose, guiding them to create shows that not only align with their personal and professional goals but also resonate with audiences in meaningful w ...
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Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.
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Artificial intelligence is reinventing business as we speak. You can either get up to speed or get left behind. The choice is yours and it’s a no-brainer. Join CognitivePath founders Geoff Livingston and Greg Verdino as they chat with AI experts about the ideas, trends, and tools that are creating the future of business today.
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Crushing It With Kitchen Remodeling is a podcast for kitchen remodeling contractors, where you’ll discover how you can start, grow, scale, and market a home remodeling business from top leaders in the industry. The host, Michael Goldstein, is the author of the book \"The Ultimate Guide Internet Marketing For Kitchen Contractors\" and the founder of Kitchen Remodeling SEO, a leading SEO & Internet Marketing Agency for Kitchen & Bath Contractors. Tune in and learn about leading home improvemen ...
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Santa Clarita Artificial Intelligence with Connor with Honor by Santa Clarita Open Houses
Connor with Honor - MacIVOR
Santa Clarita Artificial Intelligence with Connor with Honor is a practical playbook for using AI to win in Santa Clarita real estate and local business. I’m Connor MacIvor—honorably retired LAPD, full-time SCV Realtor since 1998, and the voice behind SantaClaritaOpenHouses.com. Each week, I break down AI chat, voice, and automations that capture leads, follow up 24/7, and elevate client experience—without fluff. What you’ll hear: AI with Honor: Real workflows, prompts, and case studies for ...
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From SEO to AI: How Real Estate Agents & Local Businesses Must Evolve for Answer Engine Optimization (AEO) in 2025
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18:33TLDR (Too Long; Didn't Read) The search world has fundamentally shifted from traditional SEO (Search Engine Optimization), where you got a list of links, to AEO (Answer Engine Optimization), where AI models like ChatGPT, Gemini, and Claude give a single, direct answer. For real estate agents and local business owners, your online content, from soci…
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How to do AEO - Answer Engine Optimization
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51:34🎧 Highlights: [00:00:00] Intro – “Don’t start with SEO. Start with AEO.” [00:00:36] Why this is the right time to focus on answer engine optimization [00:01:30] Case study: Webflow drives 8% of signups from LLMs [00:03:00] Onsite vs. offsite optimization — Reddit and YouTube matter most [00:06:18] Why Help Center content outperforms traditional SEO…
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From SEO to AEO: Why Your Business Needs an AI Growth Architect
11:48
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11:48From Thomas Guides to AI: The Shift to Answer Engine Optimization Episode Summary: Just as GPS replaced the Thomas Guide, Artificial Intelligence is replacing traditional Search Engine Optimization. In this episode, Connor with Honor explains why businesses must pivot to "Answer Engine Optimization" (AEO) to stay visible in the age of AI. Full Show…
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The AI Data War: How to Dominate Google My Business with Gemini & AI Agents
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50:51Are you ready for the AI Data War? In this episode, Connor with Honor breaks down the massive shift occurring in the artificial intelligence landscape—from the recursive self-improvement of models like Gemini and Grok to the "Data War" being fought between tech giants like Google and Apple. The way customers find your business is changing forever. …
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How To Use AI Without Getting Deindexed With Jon Gillham
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46:02Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words. • Rebrand context and why AI integrity matters • Stud…
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SANTA CLARITA MARKET SHOCKWAVE! 74 Price Drops & Your AI-Powered Edge!
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2:29🔥 SANTA CLARITA MARKET ALERT! 74 Price Drops This Week! Hey SCV! Connor with Honor here. HUGE news: 74 homes across Santa Clarita, Saugus, Valencia, Stevenson Ranch, Canyon Country, Newhall, & Castaic just dropped their prices in 7 days! 🤯 This is your moment to find a deal & negotiate. Sellers are motivated! Q: Want the full list of these 74 price…
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Kitchen Side: Correlations, Chaos, and ChatGPT
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53:05In this Kitchen Side episode of The Long Game Podcast, the Omniscient team dives into a wide-ranging discussion on trust, research quality, and marketing visibility in an AI-driven world. They start with epistemology—what makes research “good” or “bad”—and reflect on how flawed correlations can mislead marketers. The team then unpacks their recent …
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Should creators fight back against AI crawlers?
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25:41AI crawlers are coming for your content: Should you block them, or let them in? In this episode of Ctrl Alt Ask, Raptive’s Chief Growth Officer, Marc McCollum, breaks down what every creator needs to know about AI scraping your site. Our guest this week, Nate Hake, founder of Travel Lemming, shares why he’s already blocking AI bots, and why he thin…
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🟠 SEO Unlocked 🟠 EP 29: TikTok: The Answer Engine and Search Ads Revolution
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12:19Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 29 reveals TikTok's transformation into an answer engine - where daily searches are up 40% YoY, 64% of Gen Z use it as their primary search tool, and 2025 search ads deliver 3%+ conversion lifts with $2.64 ROAS while Google's market share drops below 50%. Key Topics Covered: TikTok daily se…
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🎧 Highlights: [00:00:00] From freelance writer to $10M ARR founder [00:03:36] How Pepper scaled from a marketplace to an AI-powered content engine [00:05:06] The hybrid model: humans and AI creating together [00:07:12] Building “Nimbus” — Pepper’s internal AI platform [00:08:24] Re-optimizing thousands of old pages automatically [00:13:03] Why FAQs…
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Pairing SEO With Automation With Steven Werley
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49:01We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue. • rebrand to Best SEO Podcast and new AI-derived book • why LLMs ma…
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AEO: Why AI Overviews Are Killing Clicks, and How Santa Clarita Businesses Can Become the #1 Answer (Not Just the #1 Rank)
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14:11Remember the early 2000s, when SEO was about keyword stuffing and getting "above the fold"? That world is dead. Today, AI models like Google's Gemini and Microsoft's Co-Pilot are no longer pointing users to links—they are giving direct answers. This shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) is killing organic c…
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The Shift is Here: Stop Writing for Google, Start Writing for AI by Santa Clarita Artificial Intelligence and Connor with Honor
10:22
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10:22🚀 The Shift is Here: Stop Writing for Google, Start Writing for AI The Biggest Opportunity Since the iPhone dropped is here, but you're still using an old strategy. By 2028, the majority of "search" traffic is predicted to come from Answer Engines (like Gemini and ChatGPT), not traditional Google search results. AI Overviews are killing your organi…
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Homes for Sale drops to lowest level since January 2025 what does this mean to home buyers in 2025
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4:26📉 LOWEST Inventory Since January 2025! Body: We are officially down to 624 active listings in Santa Clarita and dropping fast—we’ll likely dip below 600 soon. Demand is consistent, but supply is tight! The Good News? Escrows are sticking! We only saw 12 properties come back on the market, which is statistically low. Deals are closing. Buyer Tip of …
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Ever wonder what the actual difference is between AI, Machine Learning, and Deep Learning? 🤔
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9:02🪆 It’s like Russian Nesting Dolls… Ever wonder what the actual difference is between AI, Machine Learning, and Deep Learning? 🤔 In Part 2 of my "Top 30 Questions" series, I break it down so it finally makes sense: 1️⃣ The Big Doll (AI): The goal. Simulating human intelligence. 2️⃣ The Middle Doll (Machine Learning): The method. Teaching computers t…
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Artificial Intelligence Q&A: Top 30 Questions Answered for Santa Clarita
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7:08Is AI Bigger Than the Discovery of Fire? (The Top 30 Questions: Part 1) "You have questions? I think I have the answers." I don’t come from a technological background. I was an LAPD officer for 17 years and a Reserve for 5 more. I’ve been a Realtor in Santa Clarita since 1998. But you don't need to be a coder to see when the ground is shifting bene…
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Andrew shares the AI tools that real startup founders are using every day — not hype, but the ones that actually help them work smarter. From AI note-takers that surface your blind spots to automations that coach your team after meetings, these are the tools that top entrepreneurs rely on. 🔗 Tools mentioned: Granola App: https://www.granola.ai/ Cla…
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Episode Title: Unlock Hidden Homes: The Secret to Finding Off-Market Real Estate Listings in Santa Clarita & Beyond!
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8:43Are you tired of endlessly scrolling through Zillow and seeing the same homes in Santa Clarita? Do you want to find properties that aren't readily available to the average buyer? Then this episode is for you! I'm Connor with Honor, and in this podcast, I'm cutting through the noise to reveal the real strategies top buyer's agents should be using to…
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🟠 SEO Unlocked 🟠 EP 28: TikTok SEO: The Micro-Virality and Search Revolution
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12:25Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 28 tackles the biggest search disruption in a decade - 41% of Americans use TikTok as a search engine, 64% of Gen Z prefer it over Google, and micro-virality in hyper-niche communities delivers 100%+ watch times. Key Topics Covered: 41% of Americans use TikTok as search (64% of Gen Z over G…
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50 Year Mortgage versus a 30 year mortgage - Let's break down the numbers in interest to be paid to the bank
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5:03🚨 A 50-Year Mortgage? Let's Talk About the REAL Cost. You've probably heard the buzz... they're floating the idea of a 50-year mortgage. 🤯 The immediate reaction? "Wow, a lower payment!" But like anything that sounds too good to be true, you must apply critical thinking. I did the math using a real Santa Clarita home example, and the results are sh…
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Missionaries vs. Mercenaries: The Quiet Doctrine That Will Win the AI Race
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2:31Are you watching the performers or the architects? 🤔 In the high-stakes race for AI, it’s easy to get distracted by the spectacle. We see the personalities, the ones who crave the limelight, who are constantly on stage, and who measure their success in headlines and sound bites. But this is a distraction. 🚫 If you want the real insider intel, you d…
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Thumbnails That Sell the Click: An AI Workflow for REALTORS®
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40:32In this episode, Connor with Honor breaks down why your thumbnail is the first sales conversation—and exactly how to fix it. You’ll get a simple, repeatable AI workflow to generate three on-brand thumbnail options (A/B/C) in one session and pick the winner without guessing. We start with a real call many agents get (“you’re not showing up online”) …
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Building An AI Layer For B2B Commerce And Search With Rob Neumann
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1:00:09Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first. • unifying brand, author, and entity signals for clarity • why every bu…
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Why is Morning Brew’s founder selling “AI Transformation”?
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1:01:42🎧 Highlights: [00:00:00] Intro [00:02:06] Alex & Arman’s founding story — from pivot to partnership [00:03:09] Why engineers experience AI’s biggest leverage [00:05:15] “Think of it as a high-quality AI-powered dev shop” [00:06:36] The big vision: Building the McKinsey of AI [00:09:09] Crossing the chasm: From pre-AI to post-AI [00:13:03] Intellige…
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Earned Media, Brand Journalism, and AI Visibility with Noah Greenberg (CEO at Stacker)
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1:05:17In this episode of The Long Game Podcast, Alex Birkett interviews Noah Greenberg, CEO of Stacker, a content distribution platform that helps brands turn owned content into earned media. They dive into the paradigm shift from SEO (Search Engine Optimization) to GEO (Generative Engine Optimization) and how brands can optimize for visibility in AI-pow…
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As a creator, your niche is your superpower for finding and retaining an audience. But is honing a super-specific category leaving advertising dollars on the table? This week, Jess Coppom of Make & Do Crew, wonders if she should expand her crochet content to attract advertisers. To give Jess the best advice, we pulled in MaryRay Lombardo, Raptive’s…
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Real Estate is just about as exciting as watching paint grow and grass dry - Here is Today's Update for Santa Clarita by Connor with Honor
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2:50Santa Clarita 🚨 Critical Market Update for 2025 Inventory just slid into the mid-600s and “Coming Soon” opportunities are popping—quietly. Rates have been easing, and the winners this quarter are the ones who prepare early and move clean. In today’s quick video: • What 645 active listings really means for buyers & sellers • How to use “Coming Soon”…
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Be Different: 17 AI Prompts to Make Your Business Unmistakable (Class 11) by Connor with Honor Santa Clarita Ai
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54:01If your business sounds like everyone else’s, you’re invisible. In this Class 11 episode, Connor with Honor lays out a practical AI Differentiation Playbook for Santa Clarita businesses and REALTORS® who want clearer offers, faster execution, and measurable results in days—not weeks. What’s inside: • Why “you don’t have a traffic problem—you have a…
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🟠 SEO Unlocked 🟠 EP 27: E-E-A-T in the AI Era: Proving Human Expertise
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19:17Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 27 reveals how to prove human expertise in the AI era - where strong E-E-A-T signals deliver 30% higher chances of top-3 rankings, and humanity becomes the only defensible competitive advantage against machine-generated content. Key Topics Covered: Semrush 2024 study: 30% higher top-3 ranki…
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Rand Fishkin on Escaping VC Culture, Google Leaks & AI Truths 🤖 | Episode 100
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47:32https://page2pod.com - In this landmark 100th episode of the Page 2 Podcast, Rand Fishkin returns to reflect on life after Moz, the liberation of leaving venture capital behind, and his journey with SparkToro. He opens up about the recent Google API leaks, the real impact of AI and LLMs in marketing, and how the digital landscape is evolving toward…
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AI-First Marketing For A Legacy Industry With Renaud Delaquis
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48:57We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand. • AI scheduling reduces travel time and increases daily lessons • Local marketing at scale through …
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Honor Advantage sales system for Santa Clarita and San Fernando Valley real estate sellers
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4:51The Honor Advantage Listing System | Why Smart Sellers in Santa Clarita Are Re-Thinking Real Estate Fees Most real estate agents are still selling like it’s the early 2000s. Same sales pitch. Same bloated commission structure. Same “trust me, I’m full-service” line. Meanwhile: Technology evolved. Transparency evolved. Sellers got smarter. I’m Conno…
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Instantly Relevant AI Marketing Podcast is a seven-minute solo show that turns AI, automation, and human oversight into measurable B2B pipeline. Host Thomas Helfrich distills fifteen years of AI consulting and five years of AI marketing into one practical play per episode. You get the strategy it supports, the exact steps to run today, the tech inv…
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How Dan Shipper’s AI-first company built 4 apps
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49:02⏱️ TIMESTAMPS 00:00 – Intro Montage 00:52 – Every’s portfolio: Monologue, Spiral, Cora, and Sparkle 01:48 – How many people use their tools today? 02:15 – Mostly bootstrapped, with a small raise from Reid Hoffman 04:00 – Building based on internal needs and workflows 06:45 – Monologue’s origin story: weekend build, instant love 09:00 – Why Monologu…
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How to Turn One Podcast Episode Into a Client Converting Live Event | PP023
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14:36We turn one proven episode into a live experience people want to show up for, pay for, and talk about. The playbook is simple: pick a top-performing topic, choose the right live format, and design moments that invite action. We keep it tight, interactive, and valuable so trust grows and next steps feel natural. We walk through formats that fit your…
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I’ve been told I should smile more 😄 — but with 664 active listings across Santa Clarita, I’m smiling because the numbers are finally getting interesting.
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2:57📊 Santa Clarita Real Estate Is Quietly Tightening Up... 😏 I’ve been told I should smile more 😄 — but with 664 active listings across Santa Clarita, I’m smiling because the numbers are finally getting interesting. Here’s your 7-day snapshot 🏡👇 ➡️ 5 Coming Soon ➡️ 65 New Listings ➡️ 71 Price Changes ➡️ 75 Closed Sales ➡️ 17 Back on Market ➡️ 18 Cance…
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In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team explores the tension between moving fast and making smart decisions. Speed is often praised in startups and growth environments, but it can lead to thrashing, burnout, and wasted effort when misapplied. Through reflections on agency work, in-house roles, and working …
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You’re Not Losing Deals Because of ‘The Market’ — You’re Just Answering Second.
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38:26Let’s be adults about this. If you’re an agent, lender, inspector, roofer, HVAC, contractor, remodel, solar, or any local service business… the reason you’re not getting enough booked conversations is not “the market,” “the algorithm,” or “people are cheap right now.” The reason is simpler: You are not in the first conversation. Here’s exactly what…
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Holiday Buyers Are Dead Serious (Santa Clarita Market Heat Check with Connor with Honor)
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2:57Santa Clarita is not cooling off. 🔥 As we close out October 2025, we’re watching 60-70 homes a week hit the Santa Clarita Valley market… and about the same number go under contract or close. That means inventory is basically getting absorbed as fast as it appears. Translation: this is still a competitive, high-intent market — even heading straight …
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Santa Clarita real estate update October 2025 by Connor with honor at Santa Clarita Open Houses
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2:55Santa Clarita Real Estate Update – 10/27/2025 🏡 Coming Soon: 3 new listings ✅ Last 7 days: 67 NEW listings 🔥 77 price changes 💸 16 fell out of escrow (way lower than normal) ⬇ 669 total active homes/condos/townhomes across Santa Clarita right now. LOW INVENTORY. Sellers: you cannot wing pricing in this market. If you're selling: – You need to know …
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🟠 SEO Unlocked 🟠 EP 26: AI Content Strategy for SEO and Authority
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19:57The AI content paradox: you need to scale faster, but you're terrified of Google penalties. In this episode, we solve it. The truth? Google doesn't penalize AI content—it penalizes low-quality spam. Learn the exact workflow we use at Gilmedia to scale content that builds authority instead of destroying it. You'll discover: Why Google focuses on E-E…
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LLM Rankings Explained: How ChatGPT & Perplexity Surface Content in 2025 with Metehan Yesilyurt
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53:24https://page2pod.com - In this episode, Jon Clark and Joe DeVita engage with Metehan Yesilyurt to explore the evolving landscape of SEO in the age of AI. They discuss the transition from traditional SEO metrics to new paradigms influenced by AI technologies, including the concept of Rank Fusion and the importance of brand visibility. The conversati…
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Visibility Beats Visits: Rethinking Marketing For The LLM Era With Lindsay Halsey
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39:29We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps. • shift from sessions to visibility and share of voice • client education using visuals …
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Artificial Intelligence help with your next fitness goal, make sure you tell it to be hard on your and not to BS, it changes the game for sure.
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2:24You don’t need another “keep going champ 💪” speech. You need someone who cares enough to call you out without protecting your feelings. You can get that for free — instantly — from AI if you know how to ask. I’m going to show you exactly how to do it in this video. WHAT THIS VIDEO IS This is not a sales pitch. There is nothing to buy. I’m not coach…
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Santa Clarita tips for home buyers and sellers in November 2025
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12:45SANTA CLARITA REAL ESTATE UPDATE 🏡🔥 Santa Clarita home buyers and sellers — November 2025 is not normal. BUYERS ➡ You finally have leverage again. You can negotiate seller credits to lower your rate, help with closing costs, even money for repairs. The goal is not “we got the house,” the goal is “we locked the payment we can actually live with.” SE…
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