Best Channel Partner Programs Podcasts (2025)

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Whose job is it, anyway? Exploring the ethics of healthcare's involvement in social care 1:04:43

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5h ago1:04:43

1:04:43

The opening plenary session on February 3, 2025 at the SIREN 2025 National Research Meeting: Advancing the science of social care, featured keynote speaker Lauren Taylor, an assistant professor in the Department of Population Health at NYU Grossman School of Medicine, where she is jointly appointed in the Division of Healthcare Delivery Science and…

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How to Master the Mid-Market with Nichole Gunn 42:23

4h ago42:23

42:23

In this episode, I sit down with Nichole Gunn, who has achieved the role of Global Chief Marketing Officer during her impressive 16 years at Extu. Nichole elaborates on the challenges and strategies of channel marketing, particularly focusing on the mid-market businesses and the expansive mission of Extu. With a deep-rooted passion for empowering h…

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State Medicaid program requirements for community reinvestment: Will they improve health? 1:14:29

7d ago1:14:29

1:14:29

Medicaid community reinvestment requirements enable states to require or incentivize state contractors to reinvest in the communities they serve. State laws, waivers, and contracts that include community reinvestment provisions have specified reinvestments (using percentage of profits and/or performance measures) in community initiatives that align…

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Lessons from the Intimate Partner Violence Field: Moving beyond Surveillance and Screening toward Safety and Wellbeing: Part 2 53:20

14d ago53:20

53:20

SIREN was excited to partner with Futures Without Violence on a two-part webinar series this season. In the second event held on December 5, 2024, speakers shared their lessons learned about sustainable and equitable approaches to documentation/coding and intervention, which are relevant not only to intimate partner violence but also to other socia…

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Mastering Market Transitions Through Partnerships with Michelle Chiantera 37:51

14d ago37:51

37:51

Gaining strategic alignment between sales and marketing is imperative to success. In this episode, I’m speaking with Michelle Chiantera, who is in a great position to ensure that alignment. She holds the titles of both the Chief Revenue Officer and Chief Marketing Officer at Parallels (part of Alludo). We take a deep dive into the trends and person…

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Ali 40:31

21d ago40:31

40:31

This week on the show, Emily welcomes Ali, a nonbinary, disabled small business owner, and founder of Q Space, living in Southeast Kansas. ⁠ IG @thewitchybibliophile⁠ Catch the show live, Tuesday nights at 9pm Eastern⁠ Twitch.tv/TheTransverse⁠ YouTube.com/TheTransverse ⁠⁠ #transgender #trans #transition #thetransgendershow #thetransverse #interview…

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Lessons from the Intimate Partner Violence Field: Moving beyond Surveillance and Screening toward Safety and Wellbeing: Part 1 50:19

21d ago50:19

50:19

SIREN partnered with Futures Without Violence on a two-part webinar series this season. On November 5th, 2024 speakers discussed evidence-based and healing-centered approaches for responding to intimate partner violence and share strategies shown to enable and sustain meaningful partnerships with community-based programs. This webinar was made poss…

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How Sumo Logic Unlocked Partner-Led Growth with Timm Hoyt 49:47

28d ago49:47

49:47

In every company I’ve worked for, one of my key roles was to drive more partner-sourced revenue. This is the desire of every sale rep, manager and CRO. This episode highlights a huge success story in radically increasing business originated by partners. And you’re going to hear how they did it. I’m speaking with Timm Hoyt, the SVP of Worldwide Part…

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Angela (Mama Pistachio) 40:56

1M ago40:56

40:56

This week on the show is Angela aka Mama Pistachio. Angela is a self proclaimed nerd, demi-girl, and avid role player, has always been passionate about creating a safe space for diverse populations including LGBTQ+ and neurodivergent folks. Using an intersectional approach, Angela helps her clients understand how their lived experience, including s…

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The Channel Architect: Jen Waltz on Building Real Partnerships in a Noisy World 43:00

1M ago43:00

43:00

Send us a text Jen Waltz doesn’t just build partner programs, she rewires them for impact. In this episode, Jen joins Jason and Sam to drop an absolute gem on authentic networking, channel evolution, and the art of partner-led scale. She dives into everything from being “voluntold” into channel, to the difference between real partnership and just p…

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Bridging Creators, Content, and Conversions with Amanda Mount, Director of Affiliate Marketing at Monks 36:50

1M ago36:50

36:50

In the agency world, your ability to drive success for a brand is make or break. The best in the business have sifted through various options to land on the perfect formula for a winning brand strategy. One of those pros is Amanda Mount, Director of Affiliate Marketing at Monks. In this episode, Todd Crawford is on a mission to learn how Amanda doe…

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The Art of Partnering at TCS with Raj Gupta 44:19

1M ago44:19

44:19

Have you solved the mystery of how to partner successfully with Global System Integrators, commonly referred to as GSIs? If not, this episode is for you. It’s a replay of my interview with Raj Gupta, the head of global partnerships at Tata Consultancy Services (TCS). Raj shares his take on partnerships and the nuances of working effectively with TC…

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The Zero to One Partnership Playbook with Joe Henderson 55:36

2M ago55:36

55:36

Send us a text Joe Henderson, a seasoned expert in global partnerships, shares his journey from an accidental entry into the field to becoming a specialist in building partnerships from scratch. Joe discusses the nuances of establishing global partnerships, emphasizing the importance of understanding cultural differences and the necessity of face-t…

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Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ 52:03

2M ago52:03

52:03

Pack your bags, we’re heading across the pond! In this episode, Todd Crawford sits down with Graeme Boase, Account Director at Growth HQ, to explore how to build an affiliate A-team and the key differences between affiliate marketing in the U.S. and the U.K. To start, they break down how the maturity of each market is shaping the role, influencing …

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Scaling Success Through Partnerships with CEO Jed Ayres 42:40

2M ago42:40

42:40

Where do CEOs develop their appreciation for partnering? Why do some CEOs fully embrace partnering as a core business strategy while others take a fair-weather nice-to-have view? In this episode, you’ll meet a CEO who gets it. Jed Ayres, CEO of ControlUp, talks about his unique career path and insights on channel partnerships. Jed shares his experi…

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From FBI Spy Recruitment to Building Unbreakable Alliances with Robin Dreeke 59:15

2M ago59:15

59:15

Send us a text Join Jason and Sam on the Friends with Benefits podcast as they chat with Robin Dreeke, a former FBI counterintelligence expert. Robin shares his unique insights on building trust and relationships, drawing from his 21 years of experience in the FBI. He talks about the importance of understanding others' challenges and priorities, an…

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Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim 55:53

2M ago55:53

55:53

When it comes to trust, it can take years to build and seconds to break. While this might feel like common sense when it comes to consumer-brand relationships, it's possible to overlook how crucial trust is in the brand-creator relationship. With a passion for this topic backed by a deep understanding, Brianna Doe, founder of Verbatim, joins Dave t…

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Unlocking the Benefits of GTIA with MJ Shoer & Carolyn April 51:56

2M ago51:56

51:56

Where do you go for advice on how to navigate the evolving technology and partner landscape? There’s a new player in town that offers some unique benefits for partners and partner managers. For this episode, I sit down with MJ Shoer, Chief Community Officer, and Carolyn April, Head of Research at the new Global Technology Industry Association (GTIA…

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The Science of Authenticity with MK Getler-Porizkova 51:37

2M ago51:37

51:37

Send us a text -Porizkova You can’t automate authenticity. You have to earn it. In this episode, we sit down with MK Getler-Porizkova, CMO at Loop & Tie, host of The Connected Brand podcast, and someone who talks about human connection like it’s their life’s calling (because it is). We dive deep into the idea that real leadership starts with self-a…

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Benefits Worth Repeating: The Best Quotes with Sam and Jason. 41:20

3M ago41:20

41:20

Send us a text In this episode, Jason and Sam dive into a playful game of quote recall from past episodes, sparking discussions on key partnership strategies. They explore the challenges of gaining board-level support, the importance of speaking the business language, and the pitfalls of spreading resources too thin across multiple partnerships. Th…

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10 Steps to Maximize Your Partnering ROI with Harald Horgen 55:37

3M ago55:37

55:37

Are you feeling the heat to justify your investment in partnering? Do you know what return on investment (ROI) you’re getting? Many partnering leaders are fighting for investment and having to answer difficult questions from their CFO and CEO to substantiate the value of partnering. I recently had the pleasure of meeting someone who has spent a lot…

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Ned Arick on What it Means to Build Meaningful Momentum 1:02:43

3M ago1:02:43

1:02:43

Send us a text Ned Arick, a successful leader with multiple exits, shares his journey of personal transformation and redefining success. He discusses the challenges of climbing the corporate ladder while losing sight of what truly matters. In this conversation, we explore the importance of self-discovery, setting boundaries, and finding joy in both…

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Dave Gerhardt on Becoming the One Your Buyers Trust 56:02

3M ago56:02

56:02

Send us a text In this episode, Jason and Sam welcome marketing legend Dave Gerhardt. Known for his industry-shifting marketing approach at Drift and now leading Exit 5, Dave shares his journey from CMO to community builder. He emphasizes the power of human connection in marketing, especially in an era dominated by AI. Dave discusses the importance…

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How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint 38:06

3M ago38:06

38:06

Need to transform your performance partnerships channel, or more dauntingly, build it from the ground up? A certainly big task, but one Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint knows incredibly well. In this episode, Todd sits down with Natasha, to explore how the brand has evolved its influencer marketing stra…

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Unlocking the Power of Ecosystems with Bob Moore 55:29

3M ago55:29

55:29

What are you doing in your company to drive partner ecosystem-led growth? In this episode of Channel Journeys, I sit down with Bob Moore, CEO of Crossbeam, to discuss the transformative power of ecosystems in the tech and SaaS industry. We talk about Bob’s book, Ecosystem-Led Growth and get a behind-the-scenes look at Crossbeam’s merger with Reveal…

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Unlocking Your Potential through the Power of Thought with Mara Gleason Olsen 55:06

3M ago55:06

55:06

Send us a text Mara Gleason Olson shares her journey from witnessing a profound change in her father to becoming a leader in understanding human consciousness. She reveals how our thoughts shape our reality and how we can harness this to improve our lives. Through her work with Rebels for Peace, Mara empowers youth in Chicago to break free from lim…

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How Sean Kester Built an Industry-Leading Partner Program at SalesLoft 53:27

4M ago53:27

53:27

Send us a text What does it take to build a partner program from scratch and make it a competitive differentiator? In this episode, we sit down with Sean Kester, an early employee at SalesLoft who played a pivotal role in building their partner ecosystem from the ground up. Sean shares how he transitioned from sales development to product leadershi…

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Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric 34:34

4M ago34:34

34:34

A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the opportunities of converging creators with affiliates, th…

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The Top 5 Trends Shaping Partner Programs with Margaret Adam 39:57

4M ago39:57

39:57

It’s always a good idea to look at the latest trends in partnering to make sure your strategy and programs are keeping up with the times. In this episode, I’m speaking with Margaret Adam, a former industry analyst and head of ecosystems research, about her five channel predictions for 2025. Margaret is now the Director of Product and Partner Market…

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A Masterclass in Go-To-Network with Stephen Oommen 57:56

4M ago57:56

57:56

Send us a text Join us this July for the Arcadia Leadership Experience. Early Bird pricing through 2/28. Arcadialeadershipexperience.com Welcome back to Friends with Benefits! In this episode, we’re diving deep into the world of GTM (Go-to-Market) strategy, partnerships, and networking with our special guest, Stephen Oommen. Stephen is a powerhouse…

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How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images 44:56

4M ago44:56

44:56

Seamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The best way to reach your audience might be through a partner already in their path, creating a win-win for both brands and the customer. In this episode, Dave sits down with Peter Orlowsky, Senior VP of S…

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The Secret to Bigger, Better, Faster Revenue with Jason 27:06

4M ago27:06

27:06

Send us a text How do you break into new markets, shorten sales cycles, and build trust with buyers before your first conversation? Partnerships. In this special episode, we're replaying Jason’s B2BMX talk, "The Partner Effect", where he breaks down how partnerships can drive warmer leads, faster sales cycles, bigger deals, and deeper customer trus…

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Set Sail with My Bermuda Triangle Adventure 29:28

4M ago29:28

29:28

If you listen to Channel Journeys, you know I’m passionate about sailing. I thought 2024 was going to be a year without any time on the water. Fortunately, that changed mid-November when I received an OPO Crew Request in my email inbox. OPO (Offshore Passage Opportunities) is a sailing network that helps connect boat owners and captains with willin…

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Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead 44:14

4M ago44:14

44:14

It’s time to kick off Season 6! In this episode, Dave and Todd sit down together for the first time ever to rewind and reflect on the standout themes from Season 5, after speaking with nine highly accomplished industry titans. Get ready to hear their biggest takeaways from Season 5 and dive into all the essential learnings from an action-packed sea…

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Partnering Smartly: A CEO’s View with Christa Quarles 52:51

5M ago52:51

52:51

The most effective software CEOs today play the role not only of Chief Executive Officer, but also of Chief Partner Officer. I had the great fortune of meeting such a leader, Christa Quarles, CEO of Parallels (part of Alludo). While she may not think of herself as a chief partner officer, it’s obvious that partnerships play a critical role in her b…

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The Art of Showing Up: Jason and Sam's Blueprint for Authentic Connections 39:07

5M ago39:07

39:07

Send us a text Success in business, partnerships, and life starts with one thing: showing up. But what does that really mean? In this episode, Jason and Sam unpack the power of intentionality, how to build relationships that actually matter, and why success isn’t about chasing goals, it’s about who you become in the process. From the small daily ha…

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Partnering Secrets for Exponential Growth with Theresa Caragol 32:02

5M ago32:02

32:02

The new year is a great time to make new goals. I hope one of your goals is to learn to leverage partnerships and partnering more effectively to achieve business growth. Today’s guest, Theresa Caragol, is the founder and CEO of AchieveUnite, a company on a mission to empower organizations to excel through partnering. And she’s the author of a new b…

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Why ‘Different’ Beats ‘Better’ in Partnerships. Lessons in Category Design with Pablo Gonzalez 59:33

5M ago59:33

59:33

Send us a text What if the key to revolutionizing your partnerships lies in thinking like a category designer? On this episode of Friends with Benefits, we’re joined by Pablo Gonzalez, a self-proclaimed expert and passionate evangelist for category design, to uncover how this powerful framework can transform the way partner leaders approach their p…

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From Chaos to Clarity: How Franz-Josef Schrepf Builds Partner Programs That Work 48:36

6M ago48:36

48:36

Send us a text Franz-Josef Schrepf, host of the Partnerships Podcast and author of The Book on Partnerships, takes us on a journey through the art (and science) of building partnership programs from scratch. From navigating the challenges of being the first partnerships hire to translating partnership value for the C-suite, Franz delivers hard-earn…

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How to Master Hyperscaler Co-opetition with Alan Chhabra 52:11

6M ago52:11

52:11

With over $300 billion in customer commitments to AWS, Azure, and Google Cloud, the hyperscaler marketplace should play a strategic role in every IT vendor’s go-to-market strategy. But how do you partner successfully with these hyperscalers when you’re also competing with them? That co-opetition is something many people in your C-Suite fear and it …

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How to Start a Blog and Make Money in 2025 6:59

6M ago6:59

6:59

Wondering how to start a blog and make money in 2025? In this video, I compare Medium and WordPress for blogging. Learn about the Medium Partner Program, how to start a WordPress blog, and the best monetization methods.Timestamp:00:00 - Introduction — How to start a blog and make money in 202500:14 - Medium Partner Program 02:03 - How to start a Wo…

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Kari-Aidyn 36:26

6M ago36:26

36:26

This week’s episode features Kari-Aidyn, a beloved member of The Transverse family that we lost in August of 2024 to heart disease complications. Kari-Aidyn was a long time family member of The Transverse. She started out as a fan and supporter of The Transgender Show, then became a mod on the Twitch channel and Discord server, then became the prod…

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Start a Faceless YouTube Channel in 2025 and Earn ₹5,92,672/Month! 4:02

6M ago4:02

4:02

Learn how to start and grow a faceless YouTube channel in 2025 using proven strategies, income-proof insights, and AI tools to automate your workflow.Timestamps:00:00 - Introduction — How to start a faceless YouTube channel in 2025 and make ₹5,92,672 per month.00:43 - Income proof01:40 - Step-by-step complete process02:45 - Video editing tool with …

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How Partner Operations Drives the Partner Experience with Antonio Caridad 50:31

6M ago50:31

50:31

Send us a text In this episode of Friends with Benefits, Jason and Sam sit down with Antonio Caridad, a true legend in the world of partner operations. Antonio shares how partner operations serve as the backbone of successful partnerships, driving both partner and customer experiences. From his innovative five-pillar framework to the role of partne…

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Rob and Vince’s Ultimate Channel Insights 49:24

6M ago49:24

49:24

As a podcast host and partner ecosystem fanatic, one of the greatest experiences is sitting down with a fellow podcaster and partnering fanatic. I had just that opportunity a few weeks ago when I traveled to Boca Raton, Florida to be on Vince Menzione’s Ultimate Partner Podcast. You’ll hear our conversation in today’s episode where we talk about ev…

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Revolutionizing MSP Economics with Fred Voccola 51:26

7M ago51:26

51:26

The Managed Service Provider (MSP) industry is poised for massive growth to serve the technology needs of small to mid-sized businesses (SMBs). But there’s a massive hurdle in their way. The core unit economics of MSPs are broken. Today’s guest, Kaseya’s CEO Fred Voccola is on mission to fix that problem. Kaseya is not only revolutionizing the MSP …

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Brian Jambor on Balancing the Art and Science of Partnerships 55:45

7M ago55:45

55:45

Send us a text On today's episode, we dive deep with Brian Jambor, a true architect of partnerships and human connection. In this episode of Friends with Benefits, Brian unpacks the nuances of scaling partnerships, shares lessons from his career, which range from making headlines in the Wall Street Journal to launching innovative AI collaborations,…

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9 Ways to Make Money Writing That Actually Work | Blogging 7:39

8M ago7:39

7:39

Looking to make money writing and blogging? In this video, I cover 9 effective ways to turn your words into income! From blog ads and affiliate marketing to selling digital products and offering services, each strategy is designed to help you monetize your passion for writing. Plus, I share a bonus tip on how you can earn on Medium by republishing …

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Jen Igartua on the Power of RevOps and Partnership Alignment 49:37

8M ago49:37

49:37

Send us a text In this episode of Friends with Benefits, Jason and Sam sit down with Jen Igartua, CEO of GoNimbly, to talk all things RevOps. Jen walks us through her journey in the world of revenue operations, unpacking how RevOps has become essential for scaling B2B SaaS companies. We dig into the value of operationalizing partnerships and hear h…

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My AdSense Banned! | How to Make Money on YouTube WITHOUT AdSense 5:46

8M ago5:46

5:46

My AdSense account on Inuidea.com got permanently banned, and now I realized why Russia slapped Google with a $20 decillion fine. In this video, I’ll share alternative ways to make money on YouTube and even from a blog, without relying on AdSense revenue.What’s your experience with Google’s policies? Have you faced similar challenges as a small cre…