This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and ...
…
continue reading
Family Service Toronto Podcasts
Insights from Canadian Nonprofit Evaluators
…
continue reading
Pandit Eshwar provides you with an accurate and comprehensive astrology service across Canada. We provide various services, including predictions for love affairs, family life, career paths, and health concerns. Our astrologers use their skills to provide tailored readings for each individual. Every person is unique and should be cared for by a qualified astrologer.
…
continue reading
Send us a text Summer mornings on the deck remind Maggie of the deeper reasons behind starting Stairway to Leadership. In this heartfelt 3-minute episode, she shares the four core "whys" that drive her business and challenges you to get crystal clear on yours. In This Episode: • Why summer flexibility sparked a gratitude moment • The ripple effect …
…
continue reading

1
EP # 210 - 10 Sales Secrets Every Service-Based Business Owner Must Know to Scale
28:13
28:13
Play later
Play later
Lists
Like
Liked
28:13Send us a text Ready to transform your relationship with sales and finally scale your service-based business? In this power-packed episode, Maggie reveals the 10 non-negotiable sales principles that separate struggling service providers from those who consistently grow and scale. Whether you're avoiding sales or ready to master it, these insights w…
…
continue reading

1
MM 210 - Summer Guilt is Real - How to Stop Choosing Between Business and Family
5:16
5:16
Play later
Play later
Lists
Like
Liked
5:16Send us a text Feeling torn between growing your business and being present for your family this summer? You're not alone. In this quick bonus episode, Maggie tackles the "summer guilt" that plagues so many women entrepreneurs and shares the mindset shift that changes everything. What You'll Learn: ✅ Why "summer guilt" isn't really about time - it'…
…
continue reading

1
EP 209 - Breaking Through: How to Do the Uncomfortable Things That Grow Your Business
20:38
20:38
Play later
Play later
Lists
Like
Liked
20:38Send us a text Have you ever felt resistance to a business decision you knew would be good for growth? You're not alone. In this episode, Maggie delves into why our brains resist the very changes that could transform our businesses—and more importantly, how to overcome that resistance. Using real examples from her own wellness journey and a client'…
…
continue reading

1
MM 209 - A Key Skill Every Entrepreneur Needs (But No One Talks About)
4:09
4:09
Play later
Play later
Lists
Like
Liked
4:09Send us a text In today's Maggie's Moment, Maggie dives into the critical but overlooked skill of expanding your emotional capacity—the key to navigating uncertainty, avoiding self-sabotage, and achieving 10X growth. Backed by neuroscience and 2023 studies, she reveals why traditional "hustle" fails and how to rewire your brain to thrive in the unk…
…
continue reading

1
EP # 208 - The Strategic Speed Advantage: Making Million-Dollar Decisions in Minutes, Not Months
20:08
20:08
Play later
Play later
Lists
Like
Liked
20:08Send us a text In this episode, you'll discover: The critical difference between fast action and rushed decisions that separates successful entrepreneurs from those who get left behind Why taking 3 months to decide on a business name is costing you more than you think The two powerful business concepts that will transform how you launch new service…
…
continue reading

1
MM 208 - The Hidden Motivation Hack. The Neuroscience Secret to Hitting Your Biggest Goals
4:14
4:14
Play later
Play later
Lists
Like
Liked
4:14Send us a text Key Points Covered in Today's Maggie's Moment 1️⃣ The Motivation Hack You’re Missing Why discipline alone fails (and what Stanford research says works instead). Hershfield’s finding: People connected to their future selves 2X success rates. 2️⃣ How to “Meet” Your Future Self The VR study reported a 42% reduction in procrastination. W…
…
continue reading

1
EP # 207 - How to Build a Business That Runs Without You (Even on Vacation)
19:08
19:08
Play later
Play later
Lists
Like
Liked
19:08Send us a text Here's the reality: Most business owners are trapped in their own success. You've built something that depends entirely on you being present, available, and "on" all the time. But what if I told you that the most successful, scalable businesses are designed to run seamlessly whether the owner is in the office or on a beach in Bali? I…
…
continue reading

1
MM 207 - Why We're Scared to Dream Big (And Why We Should Anyway)"
3:55
3:55
Play later
Play later
Lists
Like
Liked
3:55Send us a text In today's Maggie's Moment, You'll Learn: The real reason women scale back their dreams (hint: it's not lack of drive) Why fear of being seen as "greedy" or "mean" holds us back from success How going big actually inspires others and creates a ripple effect Why you can build the business you want while staying true to your values Key…
…
continue reading

1
EP # 206 - Beyond Marketing: The 10 Client Retention Mistakes Costing You Thousands
20:39
20:39
Play later
Play later
Lists
Like
Liked
20:39Send us a text EPISODE OVERVIEW: Marketing brings clients in, but what if your business is like a leaky balloon? No matter how much water (leads) you pour in, it keeps leaking out. In this episode, Maggie reveals 10 non-marketing ways service-based businesses lose clients and leave money on the table, especially crucial for businesses scaling past …
…
continue reading

1
MM 206 - The Mission & Vision Reset - Mid-Year Business Realignment For Service Based Businesses
3:43
3:43
Play later
Play later
Lists
Like
Liked
3:43Send us a text Today, Maggie shares a powerful reminder about staying connected to your business's core purpose. When we're constantly firefighting and focusing only on immediate tasks, we lose sight of what truly matters - our Mission and Vision. Key Takeaways: • Why successful entrepreneurs lose track of their WHY • The difference between Mission…
…
continue reading

1
EP 205 - Stop to Burnout Cycle. How to Regain Capacity Before Making Bing Decisions.
59:17
59:17
Play later
Play later
Lists
Like
Liked
59:17Send us a text Today's episode is a replay of the training Maggie ran. If lately you have been feeling: Exhausted and overwhelmed (or) Demotivated and purposeless (or) Questioning your current professional path Then this episode is for you. Outside of hearing more of Maggie's burnout story, you'll learn: Why you can't "just push through" burnout (a…
…
continue reading

1
MM 205 - The Mid-Year CEO Upgrade: Who You Need to Become
3:57
3:57
Play later
Play later
Lists
Like
Liked
3:57Send us a text We're halfway through 2025 - time for your most important business review yet. While most entrepreneurs focus on improving their numbers, the real breakthrough comes from upgrading the CEO within themselves first. Maggie shares why your first six months don't determine your success and reveals the one question that can transform your…
…
continue reading

1
EP # 204 - The 3-Step Process to Identify and Manage High-Maintenance Clients
29:16
29:16
Play later
Play later
Lists
Like
Liked
29:16Send us a text How to spot red flags early, set boundaries, and turn challenging clients into growth opportunities Episode Summary: Do you dread working with certain clients but can’t tell if they’re demanding (good for growth) or difficult (bad for business)? In this episode, Maggie breaks down the critical differences between the two and shares h…
…
continue reading

1
MM 204 - 4 FREE Ways to Stand Out & Build Unshakeable Client Trust
4:18
4:18
Play later
Play later
Lists
Like
Liked
4:18Send us a text Discover 4 zero-cost strategies that separate true professionals from their competition and build lasting client trust. These foundational practices transform how clients perceive your business and create the credibility needed for premium positioning. Key Topics Covered: • Honor Your Commitments - From punctuality to project deliver…
…
continue reading

1
EP # 203 - The Blind Spot Dilemma -Why Doing It All Alone Is Killing Your Business Growth
21:52
21:52
Play later
Play later
Lists
Like
Liked
21:52Send us a text In this episode of the Diamond Effect Podcast, Maggie Perotin dives into a critical challenge many business owners face: the limitations of trying to grow your business completely on your own. Inspired by a conversation with a client who recently moved her beauty service business from a home-based operation to a commercial location, …
…
continue reading

1
MM 203 - Why Your Service Business Isn't Growing (The Silent Killer)
3:14
3:14
Play later
Play later
Lists
Like
Liked
3:14Send us a text You’re doing all the right things… except THIS. In today's Maggie’s Moment, discover the silent killer stalling your business (hint: it’s not the economy) and the mindset shift to unlock growth, even when it feels impossible. Key Takeaways: ✅ The #1 myth solopreneurs believe (that’s holding them back) ✅ Why “hard work” isn’t enough i…
…
continue reading

1
EP 202 - The Entrepreneur's Guide to Journaling - Science-Backed Benefits for Business Growth
21:12
21:12
Play later
Play later
Lists
Like
Liked
21:12Send us a text In this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance. What You'll Learn: The science-backed benefits of journaling for entreprene…
…
continue reading

1
MM 202 - Why Your To-Do List is Failing You (Try This Instead)
3:42
3:42
Play later
Play later
Lists
Like
Liked
3:42Send us a text 🔊 Episode Summary: Maggie reveals why traditional to-do lists set you up for stress (not success) and shares her *30-minute Weekly CEO Power Hour*—the exact system she uses (and teaches clients) to 10X productivity, eliminate wasted time, and achieve 1 week’s work in 1 day. 💡 Golden Takeaways: ✅ The Big 3 Rule: Focus on 3 weekly goal…
…
continue reading

1
EP 201 - How to Lead Your First Team: 5 Principles Every Business Owner Must Know
28:59
28:59
Play later
Play later
Lists
Like
Liked
28:59Send us a text Are you transitioning from solopreneur to a small business owner with a team? This episode is your practical guide to effective leadership, whether you're hiring your first virtual assistant, building a small team of contractors, or hiring a few full-time employees. 🎯 Perfect for you if: You're about to hire your first team member Yo…
…
continue reading

1
MM 201 - The Hidden Truth About Consistency (It's Not What You Think)
3:52
3:52
Play later
Play later
Lists
Like
Liked
3:52Send us a text Discover why consistency isn't about willpower or time management - it's about something much more fundamental. Through a real client story, Maggie reveals the two key elements that make or break your consistency efforts. 🔑 Key Takeaways: Why having "enough time" isn't the real issue with consistency The crucial mindset shift that tr…
…
continue reading

1
EP # 200 - From Zero to Consistent Gigs: Growing a Music Business While Working Full-Time and Raising a Family with Jay RK
32:51
32:51
Play later
Play later
Lists
Like
Liked
32:51Send us a text 🎉 Celebrating 200 Episodes of Diamond Effect Podcast! In this special milestone episode, host Maggie Perotin interviews her husband, JF Perotin (stage name - Jay RK), a musician and performer who successfully built his entertainment business while maintaining a full-time career and also prioritizing family life. Key Discussion Points…
…
continue reading

1
MM 200 - The Lie About Passive Income Everyone Believes
3:47
3:47
Play later
Play later
Lists
Like
Liked
3:47Send us a text In today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype. Passive income isn’t real. Here’s why: Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about). Truth …
…
continue reading

1
EP # 199 - Beyond the AI Hype: Real Business Applications for Small Businesses and Service Providers
22:31
22:31
Play later
Play later
Lists
Like
Liked
22:31Send us a text In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling. Key Insights: • Why AI is like training your delegation skills (and how this prepares you for future team growth) • The "10…
…
continue reading

1
MM 199 - The Power of Perspective - 3 Mindset Shifts That Made Me Most Money
4:02
4:02
Play later
Play later
Lists
Like
Liked
4:02Send us a text Tooday, I share 3 key mindset shifts that directly impacted my business revenue and can transform yours too. Key Insights: • Why successful businesses still face challenges and how this knowledge makes you a better leader • The "Rock Behind You" principle: How to stop letting past results limit your future potential • Why consistency…
…
continue reading

1
EP # 198 - 5 Ways Non-Sales Employees Can Boost Sales in Your Service Business
12:01
12:01
Play later
Play later
Lists
Like
Liked
12:01Send us a text In today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue. Key Points: Indirect Contributions to Sales Time and cost efficiency throug…
…
continue reading

1
MM 198 - The Unsexy Truth About Business Success
3:47
3:47
Play later
Play later
Lists
Like
Liked
3:47Send us a text Today, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US. Key Points: • Why political drama and exciting news can pull us away from business fundamentals • The real, "boring" activities that consistently generate revenue • How habits and systems cre…
…
continue reading

1
EP # 197 - The Success Triangle. 3 Critical Areas Every Business Owner Must Master
26:18
26:18
Play later
Play later
Lists
Like
Liked
26:18Send us a text In this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success. What You'll Learn: Per…
…
continue reading

1
MM 197 - 3 Life-Changing Principles I Wish I Knew in My 20s
3:58
3:58
Play later
Play later
Lists
Like
Liked
3:58Send us a text In Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey. Key Takeaways: • Being proactive vs. reactive: Learn the power …
…
continue reading

1
EP # 196 - Inside the Diamond Effect Group: How We Turn Side Hustles into Sustainable 5-Figure Businesses
33:08
33:08
Play later
Play later
Lists
Like
Liked
33:08Send us a text In this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout. Key Highlights: The origin story: How Maggie's corporate burnout led to creating a program she wished…
…
continue reading

1
MM 196 - Hidden Time Wasters: A Business Owner's Guide to Schedule Spring Cleaning
4:32
4:32
Play later
Play later
Lists
Like
Liked
4:32Send us a text In this quick bonus episode, Maggie Perotin shares a powerful strategy for spring cleaning your business schedule. Learn how to identify and eliminate time-wasting activities that secretly sabotage your productivity and business growth. Key Points Covered: • Why your calendar might be as cluttered as an overstuffed closet • The 30-mi…
…
continue reading

1
EP # 195 - Balancing Business Growth & Family Life - A Balloon Artist's Journey to Building a Dream Life
29:33
29:33
Play later
Play later
Lists
Like
Liked
29:33Send us a text Guest: Paola Di Fonzo, Owner of Balloonique What started with a $30 DIY balloon project during maternity leave has blossomed into Balloonique - a flourishing event decor company serving the GTA. In this episode, Paola shares her entrepreneurial journey, proving you don't have to choose between family dreams and business success. 🎈 Th…
…
continue reading

1
MM 195 - Your Limitations Aren't Limiting - They're Your Superpowers
4:10
4:10
Play later
Play later
Lists
Like
Liked
4:10Send us a text In this quick bonus episode, Maggie shares her journey of turning perceived business limitations into unique advantages. Key Points: • Starting a business in your 40s can be your advantage, not a setback • How being an immigrant with an accent became a memorable brand feature • Converting introvert tendencies into authentic connectio…
…
continue reading

1
EP 194 - Win-Win Partnerships: The Hidden Growth Strategy Most Business Owners Miss
17:23
17:23
Play later
Play later
Lists
Like
Liked
17:23Send us a text In this episode of the Diamond Effect Podcast, we dive into the power of strategic relationship building in business development and sales. Learn how cultivating meaningful business relationships can create opportunities that no paid advertising can match. Key Takeaways: • The African proverb rings true: "If you want to go fast, go a…
…
continue reading

1
MM 194 - From corporate leader to full-time coach (my story)
3:48
3:48
Play later
Play later
Lists
Like
Liked
3:48Send us a text Are you doubting whether your side hustle could ever replace your corporate salary? I get it. Five years ago, I was sitting in my corporate office, wondering if my coaching business would ever be more than just a dream... Back in 2019, my reality looked like this: • Leading a high-stakes corporate team • Starting my coaching journey …
…
continue reading

1
EP # 193 - The Art of Hair Sculpting: Building an International Brand Through Social Media with Lina Waled
27:44
27:44
Play later
Play later
Lists
Like
Liked
27:44Send us a text Join Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth. Key Highlights: • Lina's …
…
continue reading

1
MM 193 - Why Your Marketing Isn't Working (And How to Fix It)
4:20
4:20
Play later
Play later
Lists
Like
Liked
4:20Send us a text Have you ever wondered if you're just spinning your wheels with your marketing strategies? 🤔 In this Maggie's Moment, I'm breaking down the three critical elements that determine whether a marketing strategy you picked is truly working. Learn why some business owners succeed with the exact same strategies that others claim "don't wor…
…
continue reading

1
EP # 192 - Time Management for Business Owners and CEO's - The 5-Step Formula to Take Control of Your Schedule
26:36
26:36
Play later
Play later
Lists
Like
Liked
26:36Send us a text The Time On Demand Formula: How Successful CEOs Create More Hours in Their Day Tired of feeling overwhelmed and constantly busy? In this power-packed episode of the Diamond Effect Podcast, Maggie Perotin reveals her proven Time On Demand Formula - the exact system she used to simultaneously run a successful business, complete an EMBA…
…
continue reading

1
MM 192 - From Side Hustler to Entrepreneur CEO Mindset (My Story)
3:58
3:58
Play later
Play later
Lists
Like
Liked
3:58Send us a text In this special bonus episode, Maggie shares her personal transformation story and reveals how a crucial mindset shift changed everything in her business - even before leaving her corporate career. Learn the exact moment that turned her side hustle into a thriving business and how you can make the same powerful transition. Key Points…
…
continue reading

1
EP # 191 - From Excel Expert to Entrepreneur: How a Side Hustle Became a Freedom Business
28:12
28:12
Play later
Play later
Lists
Like
Liked
28:12Send us a text Join Maggie Perotin in this special episode of the Diamond Effect Podcast featuring Stefanie Carroll, a successful member of the Diamond Effect coaching group. Stefanie shares her journey from being a part-time corporate employee to becoming the founder of Excelerates, a specialized spreadsheet solutions business serving clients acro…
…
continue reading

1
MM 191 - Beyond Peak Season: How Top Service Businesses Stay Profitable Year-Round
3:25
3:25
Play later
Play later
Lists
Like
Liked
3:25Send us a text In this Maggie's Moment: • Why seasonal fluctuations don't have to mean financial uncertainty • Real examples of service-based businesses that overcame seasonal challenges • 3 actionable strategies to create consistent revenue streams Want to learn more about building a sustainable, scalable business with T.O.P. CEO Framework? Book a…
…
continue reading

1
EP # 190 - Mastering Business Consistency: From Side Hustle to Successful Enterprise
19:22
19:22
Play later
Play later
Lists
Like
Liked
19:22Send us a text In this episode, Maggie reveals why consistency is the foundational skill every entrepreneur needs to master first, even before marketing and sales. She shares how strategic consistency can transform your business results and explains why simply being "consistent" isn't enough. Key Highlights: • Why consistency must come before maste…
…
continue reading

1
MM 190 - Stop Being Busy: 3 Secrets to 10X Your Productivity
4:03
4:03
Play later
Play later
Lists
Like
Liked
4:03Send us a text "I'll do it when I have more time" - Sound familiar? The truth is, successful business owners don't have more hours in their day - they just have a different relationship with time. In this Maggie's Moment, I'm sharing my proven strategies that helped my clients: ✨ Get more done in less time ✨ Stop feeling overwhelmed by their to-do …
…
continue reading

1
EP # 189 - Beyond the Comfort Zone: My Journey to Legacy Makers TV & What It Taught Me
23:08
23:08
Play later
Play later
Lists
Like
Liked
23:08Send us a text 🎬 In this episode, Maggie shares her exciting journey and behind-the-scenes experience of being featured in the upcoming documentary "Legacy Makers" by Inside Success Studios. Key Highlights: How an Instagram casting call led to a TV documentary opportunity The show's nominations including Cannes Short Film Festival and New York Orio…
…
continue reading

1
MM 189 - Why Your Service Business Needs BOTH Marketing AND Sales to Thrive
4:26
4:26
Play later
Play later
Lists
Like
Liked
4:26Send us a text 'Just focus on marketing!' 'No, sales is all you need!' Ever heard these conflicting pieces of advice? Here's the truth: Your service business needs BOTH to thrive. In today's Maggie's Moment, I break down: Why marketing and sales are two wings of the same bird How each process serves a unique purpose in your business growth Why diff…
…
continue reading

1
EP # 188 - The Strategic Shift: Moving from Owner-Operator to Visionary CEO
2:44
2:44
Play later
Play later
Lists
Like
Liked
2:44Send us a text Are you ready to transform from a hands-on business owner to a strategic leader? In today's we'll dive deep into the crucial transition every business owner needs to make to create a sellable asset. 🔑 Key Takeaways: • Signs you're stuck in the owner-operator mode • The T.O.P. CEO Formula Breakdown • The $10,000/hour Test • Transition…
…
continue reading

1
MM 188 - Small Players, Big Impact: Business Lessons from DeepSeek's AI Success
3:42
3:42
Play later
Play later
Lists
Like
Liked
3:42Send us a text In this Maggie's Moment bonus episode, discover how a small AI startup's recent success story provides powerful lessons for service-based business owners. Learn why you don't need massive resources to make a significant impact in your industry. Key Takeaways: • How DeepSeek, with limited R&D budget, disrupted the tech giants • Why ma…
…
continue reading

1
EP # 187 - From Owner-Dependent to Owner-Free: Your Roadmap to Making Your Business a Valuable Asset
26:35
26:35
Play later
Play later
Lists
Like
Liked
26:35Send us a text In this episode, Maggie dives deep into the essential components that make your business not just profitable, but highly sellable. Whether you're planning to sell in the near future or just starting out, these insights will help you build a more successful, valuable, and sustainable business. Key Topics Covered: • The 10 critical com…
…
continue reading

1
MM 187 - Strategic Risk Management: Building a Valuable, Sellable Business
3:12
3:12
Play later
Play later
Lists
Like
Liked
3:12Send us a text In Today's Maggie's Moment, we dive into how smart risk management directly impacts your business's value and sellability. Learn practical strategies to navigate current political and economic changes while building a more resilient business. Key Points Covered: • The connection between risk management and business valuation • Real-w…
…
continue reading

1
EP # 186 - Staying Focused and Aligned: Monthly to Quarterly Business Success
15:11
15:11
Play later
Play later
Lists
Like
Liked
15:11Send us a text Discover the secret sauce behind consistent business growth! In this power-packed episode, Maggie Perotin reveals how successful business owners consistently hit their goals monthly and quarterly. Learn the exact system to transform your business from reactive to strategically driven. 🔑 Key Takeaways: Why do some businesses consisten…
…
continue reading