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Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
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EP 209 - Breaking Through: How to Do the Uncomfortable Things That Grow Your Business
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
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Have you ever felt resistance to a business decision you knew would be good for growth? You're not alone. In this episode, Maggie delves into why our brains resist the very changes that could transform our businesses—and more importantly, how to overcome that resistance.
Using real examples from her own wellness journey and a client's staffing challenges, Maggie reveals the science behind why change can be so challenging and shares her proven 5-step framework for overcoming discomfort to achieve breakthrough results.
What You'll Learn:
- Why your brain is wired to resist business growth (it's not your fault!)
- The 3 core functions of your brain that create resistance to change
- Real-world examples of resistance in action - from workout routines to staff realignment
- 5 practical tools to overcome resistance and take action on important decisions
- How to plan and implement systems that make difficult changes easier
- Why courage is the antidote to fear in business growth
Key Takeaways:
✅ Resistance is normal - Your brain is designed to conserve energy and avoid the unknown
✅ Have a strong why - Connect your actions to your bigger vision and long-term goals
✅ Know the cost of not changing - What will staying the same cost you?
✅ Accept the discomfort - Fighting the resistance only creates more resistance
✅ Build self-belief - You can learn anything and figure out any problem
✅ Make it easier - Create systems and support to ensure consistency
Featured Examples:
- Personal Story: Maggie's journey building a consistent workout routine despite resistance
- Client Case Study: A production facility owner overcoming resistance to necessary staffing changes for business growth
Quote to Remember:
"Sometimes when we feel that knot in the stomach, that we really don't want to do something, you just need to take a breath and "gag and go".
"We all have courage inside of us to do the things that feel scary, that feel impossible, that feel difficult."
Ready to Break Through Your Own Resistance?
If you're confronting a major change in your business and find yourself resisting the very things you know you need to do, Maggie can help. Book your complimentary strategy call with Maggie here - https://www.stairwaytoleadership.com/
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