This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and ...
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EP 201 - How to Lead Your First Team: 5 Principles Every Business Owner Must Know
28:59
28:59
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28:59Are you transitioning from solopreneur to a small business owner with a team? This episode is your practical guide to effective leadership, whether you're hiring your first virtual assistant, building a small team of contractors, or hiring a few full-time employees. 🎯 Perfect for you if: You're about to hire your first team member You've started bu…
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MM 201 - The Hidden Truth About Consistency (It's Not What You Think)
3:52
3:52
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3:52Discover why consistency isn't about willpower or time management - it's about something much more fundamental. Through a real client story, Maggie reveals the two key elements that make or break your consistency efforts. 🔑 Key Takeaways: Why having "enough time" isn't the real issue with consistency The crucial mindset shift that transforms sporad…
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EP # 200 - From Zero to Consistent Gigs: Growing a Music Business While Working Full-Time and Raising a Family with Jay RK
32:51
32:51
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32:51🎉 Celebrating 200 Episodes of Diamond Effect Podcast! In this special milestone episode, host Maggie Perotin interviews her husband, JF Perotin (stage name - Jay RK), a musician and performer who successfully built his entertainment business while maintaining a full-time career and also prioritizing family life. Key Discussion Points: 🎸 Building a …
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MM 200 - The Lie About Passive Income Everyone Believes
3:47
3:47
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3:47In today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype. Passive income isn’t real. Here’s why: Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about). Truth #2: Focus on le…
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EP # 199 - Beyond the AI Hype: Real Business Applications for Small Businesses and Service Providers
22:31
22:31
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22:31In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling. Key Insights: • Why AI is like training your delegation skills (and how this prepares you for future team growth) • The "10X output" frame…
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MM 199 - The Power of Perspective - 3 Mindset Shifts That Made Me Most Money
4:02
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4:02Tooday, I share 3 key mindset shifts that directly impacted my business revenue and can transform yours too. Key Insights: • Why successful businesses still face challenges and how this knowledge makes you a better leader • The "Rock Behind You" principle: How to stop letting past results limit your future potential • Why consistency trumps trendy …
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EP # 198 - 5 Ways Non-Sales Employees Can Boost Sales in Your Service Business
12:01
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12:01In today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue. Key Points: Indirect Contributions to Sales Time and cost efficiency through proper delega…
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MM 198 - The Unsexy Truth About Business Success
3:47
3:47
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3:47Today, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US. Key Points: • Why political drama and exciting news can pull us away from business fundamentals • The real, "boring" activities that consistently generate revenue • How habits and systems create sustainable…
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EP # 197 - The Success Triangle. 3 Critical Areas Every Business Owner Must Master
26:18
26:18
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26:18In this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success. What You'll Learn: Personal Developme…
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MM 197 - 3 Life-Changing Principles I Wish I Knew in My 20s
3:58
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3:58In Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey. Key Takeaways: • Being proactive vs. reactive: Learn the power of intentional …
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EP # 196 - Inside the Diamond Effect Group: How We Turn Side Hustles into Sustainable 5-Figure Businesses
33:08
33:08
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33:08In this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout. Key Highlights: The origin story: How Maggie's corporate burnout led to creating a program she wished existed when s…
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MM 196 - Hidden Time Wasters: A Business Owner's Guide to Schedule Spring Cleaning
4:32
4:32
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4:32In this quick bonus episode, Maggie Perotin shares a powerful strategy for spring cleaning your business schedule. Learn how to identify and eliminate time-wasting activities that secretly sabotage your productivity and business growth. Key Points Covered: • Why your calendar might be as cluttered as an overstuffed closet • The 30-minute block trac…
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EP # 195 - Balancing Business Growth & Family Life - A Balloon Artist's Journey to Building a Dream Life
29:33
29:33
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29:33Guest: Paola Di Fonzo, Owner of Balloonique What started with a $30 DIY balloon project during maternity leave has blossomed into Balloonique - a flourishing event decor company serving the GTA. In this episode, Paola shares her entrepreneurial journey, proving you don't have to choose between family dreams and business success. 🎈 The Journey: • Ma…
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MM 195 - Your Limitations Aren't Limiting - They're Your Superpowers
4:10
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4:10In this quick bonus episode, Maggie shares her journey of turning perceived business limitations into unique advantages. Key Points: • Starting a business in your 40s can be your advantage, not a setback • How being an immigrant with an accent became a memorable brand feature • Converting introvert tendencies into authentic connection strategies • …
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EP 194 - Win-Win Partnerships: The Hidden Growth Strategy Most Business Owners Miss
17:23
17:23
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17:23In this episode of the Diamond Effect Podcast, we dive into the power of strategic relationship building in business development and sales. Learn how cultivating meaningful business relationships can create opportunities that no paid advertising can match. Key Takeaways: • The African proverb rings true: "If you want to go fast, go alone. If you wa…
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MM 194 - From corporate leader to full-time coach (my story)
3:48
3:48
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3:48Are you doubting whether your side hustle could ever replace your corporate salary? I get it. Five years ago, I was sitting in my corporate office, wondering if my coaching business would ever be more than just a dream... Back in 2019, my reality looked like this: • Leading a high-stakes corporate team • Starting my coaching journey • Completing my…
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EP # 193 - The Art of Hair Sculpting: Building an International Brand Through Social Media with Lina Waled
27:44
27:44
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27:44Join Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth. Key Highlights: • Lina's unique journey …
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MM 193 - Why Your Marketing Isn't Working (And How to Fix It)
4:20
4:20
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4:20Have you ever wondered if you're just spinning your wheels with your marketing strategies? 🤔 In this Maggie's Moment, I'm breaking down the three critical elements that determine whether a marketing strategy you picked is truly working. Learn why some business owners succeed with the exact same strategies that others claim "don't work" - and how yo…
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EP # 192 - Time Management for Business Owners and CEO's - The 5-Step Formula to Take Control of Your Schedule
26:36
26:36
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26:36The Time On Demand Formula: How Successful CEOs Create More Hours in Their Day Tired of feeling overwhelmed and constantly busy? In this power-packed episode of the Diamond Effect Podcast, Maggie Perotin reveals her proven Time On Demand Formula - the exact system she used to simultaneously run a successful business, complete an EMBA, and maintain …
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MM 192 - From Side Hustler to Entrepreneur CEO Mindset (My Story)
3:58
3:58
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3:58In this special bonus episode, Maggie shares her personal transformation story and reveals how a crucial mindset shift changed everything in her business - even before leaving her corporate career. Learn the exact moment that turned her side hustle into a thriving business and how you can make the same powerful transition. Key Points Covered: • The…
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EP # 191 - From Excel Expert to Entrepreneur: How a Side Hustle Became a Freedom Business
28:12
28:12
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28:12Join Maggie Perotin in this special episode of the Diamond Effect Podcast featuring Stefanie Carroll, a successful member of the Diamond Effect coaching group. Stefanie shares her journey from being a part-time corporate employee to becoming the founder of Excelerates, a specialized spreadsheet solutions business serving clients across North Americ…
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MM 191 - Beyond Peak Season: How Top Service Businesses Stay Profitable Year-Round
3:25
3:25
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3:25In this Maggie's Moment: • Why seasonal fluctuations don't have to mean financial uncertainty • Real examples of service-based businesses that overcame seasonal challenges • 3 actionable strategies to create consistent revenue streams Want to learn more about building a sustainable, scalable business with T.O.P. CEO Framework? Book a discovery call…
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EP # 190 - Mastering Business Consistency: From Side Hustle to Successful Enterprise
19:22
19:22
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19:22In this episode, Maggie reveals why consistency is the foundational skill every entrepreneur needs to master first, even before marketing and sales. She shares how strategic consistency can transform your business results and explains why simply being "consistent" isn't enough. Key Highlights: • Why consistency must come before mastering marketing …
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MM 190 - Stop Being Busy: 3 Secrets to 10X Your Productivity
4:03
4:03
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4:03"I'll do it when I have more time" - Sound familiar? The truth is, successful business owners don't have more hours in their day - they just have a different relationship with time. In this Maggie's Moment, I'm sharing my proven strategies that helped my clients: ✨ Get more done in less time ✨ Stop feeling overwhelmed by their to-do lists ✨ Actuall…
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EP # 189 - Beyond the Comfort Zone: My Journey to Legacy Makers TV & What It Taught Me
23:08
23:08
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23:08🎬 In this episode, Maggie shares her exciting journey and behind-the-scenes experience of being featured in the upcoming documentary "Legacy Makers" by Inside Success Studios. Key Highlights: How an Instagram casting call led to a TV documentary opportunity The show's nominations including Cannes Short Film Festival and New York Orion Film Awards B…
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MM 189 - Why Your Service Business Needs BOTH Marketing AND Sales to Thrive
4:26
4:26
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4:26'Just focus on marketing!' 'No, sales is all you need!' Ever heard these conflicting pieces of advice? Here's the truth: Your service business needs BOTH to thrive. In today's Maggie's Moment, I break down: Why marketing and sales are two wings of the same bird How each process serves a unique purpose in your business growth Why different businesse…
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EP # 188 - The Strategic Shift: Moving from Owner-Operator to Visionary CEO
2:44
2:44
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2:44Are you ready to transform from a hands-on business owner to a strategic leader? In today's we'll dive deep into the crucial transition every business owner needs to make to create a sellable asset. 🔑 Key Takeaways: • Signs you're stuck in the owner-operator mode • The T.O.P. CEO Formula Breakdown • The $10,000/hour Test • Transitioning from Owner-…
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MM 188 - Small Players, Big Impact: Business Lessons from DeepSeek's AI Success
3:42
3:42
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3:42In this Maggie's Moment bonus episode, discover how a small AI startup's recent success story provides powerful lessons for service-based business owners. Learn why you don't need massive resources to make a significant impact in your industry. Key Takeaways: • How DeepSeek, with limited R&D budget, disrupted the tech giants • Why maintaining a com…
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EP # 187 - From Owner-Dependent to Owner-Free: Your Roadmap to Making Your Business a Valuable Asset
26:35
26:35
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26:35In this episode, Maggie dives deep into the essential components that make your business not just profitable, but highly sellable. Whether you're planning to sell in the near future or just starting out, these insights will help you build a more successful, valuable, and sustainable business. Key Topics Covered: • The 10 critical components of a se…
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MM 187 - Strategic Risk Management: Building a Valuable, Sellable Business
3:12
3:12
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3:12In Today's Maggie's Moment, we dive into how smart risk management directly impacts your business's value and sellability. Learn practical strategies to navigate current political and economic changes while building a more resilient business. Key Points Covered: • The connection between risk management and business valuation • Real-world example: N…
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EP # 186 - Staying Focused and Aligned: Monthly to Quarterly Business Success
15:11
15:11
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15:11Discover the secret sauce behind consistent business growth! In this power-packed episode, Maggie Perotin reveals how successful business owners consistently hit their goals monthly and quarterly. Learn the exact system to transform your business from reactive to strategically driven. 🔑 Key Takeaways: Why do some businesses consistently grow while …
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Your Monthly Business GPS Check! Do you ever feel like you're driving your business without checking the GPS? That's exactly what happens when we skip our monthly reviews! Here's why they're crucial for your business success: ✨ Monthly reviews are your business reality check: • Review what worked (and why!) • Identify what didn't (and learn from it…
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EP # 185 - Building Your Service Business Machine: The Path to Operational Excellence
30:26
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30:26In this value-packed episode, discover how to maintain and improve service quality while scaling your business. Learn about the three essential pillars that create operational excellence: People, Processes, and Systems. Key Highlights: Why service businesses face unique challenges in maintaining quality during growth How to achieve 95-98% service e…
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MM 185 - 3 Hidden Keys to Scale Your Service Business (Without Burning Out)
5:14
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5:14In this power-packed Maggie's Moment, discover the three essential pillars for scaling your service-based business sustainably. Perfect for entrepreneurs who want to grow their businesses without sacrificing their well-being or working longer hours. ⏱️ TIMESTAMPS: 0:00 - Introduction & Hook 0:15 - The Challenge of Scaling Service Businesses 0:30 - …
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EP # 184 - Leadership Strategies for Service Business Owners: Building Teams That Drive Growth
25:55
25:55
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25:55In this episode, business and leadership coach Maggie Perotin shares valuable insights on building and leading high-performing teams in service-based businesses. Drawing from her extensive corporate leadership experience, Maggie provides practical strategies for service-based business owners looking to scale beyond solopreneurship and grow high-per…
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MM 184 - The Heart of Business Growth: Simple Leadership Principles That Work
3:48
3:48
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3:48Ever caught yourself thinking leadership is just for "corporate types"? In this Maggie's Moment, Maggie talks about how service-based business owners can transform their businesses through essential leadership principles. Key Takeaways: • Why leadership is crucial for business growth • 3 essential leadership principles for service-based business ow…
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EP # 183 - Essential Systems for Scaling a Service Business
20:22
20:22
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20:22Want to scale your service business without working 24/7? In this value-packed episode, discover the three core systems that will transform your service business from overwhelming to streamlined! What you'll learn: The 3 essential systems every scalable service business needs Real success stories from businesses that got it right A step-by-step imp…
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MM 183 - The Power of Daily Success Habits: Transform Your Business in 15 Minutes a Day
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3:17Discover how a simple 15-minute evening review habit can transform your service-based business from chaotic to strategic in this Maggie's Moment. 🔑 Key Points: • The impact of daily habits on business success • Why small, consistent actions matter more than big changes • How to implement the 15-minute evening review • Real results from a client suc…
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EP # 182 - The Orchestra Effect: Scaling Your Service Business Beyond Solo-preneurship
36:14
36:14
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36:14In this first episode of 2025, Maggie discusses how to scale your service business beyond solopreneurship, comparing the process to conducting an orchestra rather than being a solo player. ⭐ Key Benefits of Scaling: Create a sellable business asset Build a lasting legacy Expand your mission and impact Create positive ripple effects beyond direct cl…
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MM 182 - Powerful Ways to Attract New Clients in 2025
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3:51
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3:51Are you still using outdated client attraction strategies? In this quick but powerful Maggie's Moment episode, discover three proven ways to attract new clients in 2025 - including one that requires zero ad spend! Key Takeaways: How to reimagine your current offers for untapped markets (featuring the Stanley Cup success story) Why doubling down on …
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EP # 181 - 5 Marketing Lessons from 2024 That Will Supercharge Your 2025 Goals
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29:02In this final full episode of 2024, discover how to transform your marketing lessons from the past year into powerful strategies for 2025! Key Highlights: The 5 crucial marketing lessons from 2024 that can shape your 2025 success How to strategically implement the 20-40-40 formula in your social media Personal branding evolution and authenticity in…
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MM 181 - Thank You for an Amazing 2024! Maggie's Moment Holiday Special
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3:24Today's Maggie's Moment is a Special Holiday Message 🎄 Episode Highlights: • A heartfelt thank you to our amazing community • Reflections on 2024's journey together • Holiday wishes for rest, connection, and celebration • Looking ahead to an impactful 2025 🎁 Key Takeaways: • The importance of taking time to disconnect and recharge • Celebrating bot…
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EP # 180 - Breaking the High-Achiever's Curse' by Celebrating 2024 Wins
35:48
35:48
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35:48In this heartfelt end-of-year episode, Maggie Perotin shares her journey of learning to celebrate both small and big wins, breaking down her top 10 celebrations from 2024 - alternating between business and personal achievements. 🔑 Key Highlights: • The importance of celebrating small wins, especially for high achievers • Featured client success sto…
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MM 180 - Stop Cleaning Your Way Out of Business Success
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4:16
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4:16As entrepreneurs, we obsess over business ROI but overlook the biggest cost killer - depleting our creative energy on household tasks. Here's a reality check: That Sunday spent deep-cleaning your house? It's not saving you $200 - it's potentially costing you thousands in lost business opportunities. Why? Because your brain is your million-dollar as…
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EP # 179 - From TV Production to Entrepreneurship. Navigating the Business Journey with Craig Colby
25:25
25:25
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25:25In this episode of the Diamond Effect Podcast, Maggie Perotin talks with one of her clients, Craig Colby, a seasoned television executive and founder of Colby Vision. Craig shares his journey from a successful career in television to running his own business. He discusses the challenges and rewards of entrepreneurship, the importance of storytellin…
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MM 179 - The Power of a December Pause: Why Slowing Down Now Creates Better Business Success
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3:46The secret to December and New Year success? It's not about doing more - it's about pausing strategically. In this week's Maggie's Moment, I'm sharing why the most successful leaders actually slow down during the busiest season. Learn my 3 favorite ways to implement the "December Pause" in your business day starting today.…
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EP # 178 - Social Media Simplified: Effective Growth Strategies for Service Based Businesses
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21:22Welcome to Episode 178 of the Diamond Effect Podcast! In this episode, Maggie Perotin dives into social media; a tool that many business owners find challenging but crucial for growth. Discover a fresh perspective on how to leverage social media as part of your marketing strategy effectively. Key Takeaways: Mindset Shift: As a CEO, you're in contro…
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MM 178 - The Hidden Cost of Just One More Thing
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3:31In today's Maggie's Moment, I'm exposing the hidden costs of the 'Just One More Thing' syndrome and sharing 3 signs you might be falling into this productivity trap. Listen to learn how to protect your most valuable business assets - your energy and focus! And if you are ready to transform your habits from overworked and overwhelmed to effective an…
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EP # 177 - From Accidental Discovery to Thriving Business: A Client Success Story with Jennifer Illsley-Hall, owner of Deliberate Decisions
32:29
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32:29In this inspiring episode, Maggie Perotin interviews Jennifer Jennifer Illsley-Hall, founder of Deliberate Decisions, a professional organizing company. Jennifer shares her remarkable journey from accidentally discovering her natural organizing talents to building a successful professional organizing business in British Columbia, Canada. Tune in to…
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MM 177 - Set Your 2025 Goals with a Client-Centric Perspective
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4:13As we approach the new year, it’s the perfect time to reassess your business strategy and branding. In today's Maggie's Moment, we discuss how to view your business through the lens of your clients, ensuring your brand becomes a true asset—ready to scale, grow, and even sell. This isn’t about logos or fonts; it’s about building a brand that resonat…
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