Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
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MM 189 - Why Your Service Business Needs BOTH Marketing AND Sales to Thrive
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
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'Just focus on marketing!' 'No, sales is all you need!'
Ever heard these conflicting pieces of advice?
Here's the truth: Your service business needs BOTH to thrive.
In today's Maggie's Moment, I break down:
- Why marketing and sales are two wings of the same bird
- How each process serves a unique purpose in your business growth
- Why different businesses need different approaches
- The key to sustainable income growth
Stop choosing sides and start building systems that work together.
Need help? Book a free consultation with me here: Https://stairwaytoleadership.com
422 episodes