Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits. Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now ...
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How To Grow A Physical Therapy Clinic Podcasts
Strata Studios is the best resource to help you grow your PT or OT Clinic. StrataPT combines your EMR and Billing into one automated system to increase revenue and achieve a 99.99% reimbursement rate for Physical, Occupational, or Speech Clinics. Recently, StrataPT was ranked the #1 Ranked EMR and Billing System in Outpatient Therapy & Rehab from KLAS Research Book a demo with our team today 👉 stratapt.com
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The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design
Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today's competitive landscape. Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and ...
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This is the podcast for pelvic health pros who are done playing small… in the clinic or in business. I’m Dr. Becky Allen, Physical Therapist, Founder, and Visionary of Genesis PT & Wellness, and your coach for what it really takes to lead a mission-driven, team-powered, game-changing pelvic health practice. Whether you're a solo clinician, scaling a team, or somewhere in between, this podcast is here to help you stop second-guessing and start leading with clarity. I will give you the framewo ...
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Boutique Practices: Profitable, Part-Time Practice Strategies for Christian Women Chiropractors & Physical Therapists
Dr. Alex Pankoke - Boutique Practice Blueprint™ Creator, Healthcare Coach, Business Strategist, Chiro, Wife, Mother
Welcome to Boutique Practices — the podcast for Christian women in healthcare who want a part-time, cash-based, highly profitable, low-maintenance, social-media-optional practice that delivers life-changing results for patients and leaves margin for marriage, motherhood, ministry, and every other calling God has placed on your life. I’m your host, Dr. Alex Pankoke — chiropractor, entrepreneur, coach, and busy mama — joined often by my dear friend, colleague, and biz bestie-- Dr. Lauren Colli ...
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Win back your freedom, and make more profit while providing the best possible care for your patients. I'm Dr. Natty Bandasak, and I am the CEO & Owner of Myokinetix Physical Therapy & Performance. Four years ago, I started my clinic from scratch and built it into a 7-figure business. On this podcast, I’m going to share the secrets of how I did exactly that and talk to some of the awesome people who are determined to shake up the industry. Be sure to follow the podcast on your favorite platfo ...
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Are you navigating the complexities of growing your physical therapy practice alone and seeking ways to avoid common pitfalls while maximizing your impact? "The Levels Podcast" is a podcast dedicated to helping you navigate the complexities of the physical therapy industry and emerge successful. Hosted by Dr. Joey Allbritton and Dr. Robbie Woelkers, two seasoned professionals with firsthand experience in transforming challenges into triumphs, this podcast dives deep into the heart of the phy ...
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The podcast for Podiatry Clinic owners. Brought to your by Lorcan O Donaile, Podiatrist & Health Business Mentor. Discover how Lorcan O Donaile built a Clinic that allows his clinical hours to zero, take 4 holidays a year and spend more time with his family and doing the things he loves, all while increasing his profits by over 400%.👉The secrets on how to avoid the mistakes that means that most Podiatry Clinic Owners are chained to their stagnating businesses. 👉The tips to make the most of t ...
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The 5x5x5 Follow-Up System That Changed Everything for PT Clinics
12:54
12:54
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12:54Most PT owners think their leads are “trash.” But what if the problem isn’t the leads—it’s your follow-up system? In this video, Dr. Joey Allbritton shares the 5x5x5 system used by top-performing clinics nationwide: ✅ 5 calls ✅ 5 texts ✅ 5 emails …all within 5 days. This is how you turn “dead” leads into booked patients—without annoying people, wit…
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The Power of Partnership in Growing a Pelvic Health Practice
28:57
28:57
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28:57Pelvic health professionals, what makes a business partnership thrive instead of fracture? In this episode, Dr. Becky Allen has a candid conversation with her business partner and COO, Dr. Corrie Maguire, about partnership, leadership, and growth. Together, they share the story of how Genesis PT evolved from a one-woman practice into a thriving cli…
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Steal Your Competitors’ Best SEO Tactics (Legally!) [Propel Playback]
15:03
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15:03Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO. In this episode, we’ll break down exactly how to identify your real competitors, what to look for when ana…
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033 \\ Why Women Can’t Build Practices Like Men (and Shouldn’t Try To)
21:22
21:22
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21:22As women in healthcare, we’ve been taught to “do it all.” But what if the model you’re trying to follow was never designed for you in the first place? In this episode, Dr. Alex and Dr. Lauren get real about the difference between masculine and feminine practice styles. You’ll hear: The hidden ways women over-nurture and over-fill in their practices…
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#113: Strata Stories - How to Renegotiate Payer Contracts for PT Clinics (feat. Justin Stiver)
45:55
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45:55One of the most popular episodes we've ever done...worth listening to ASAP! In this episode of Strata Stories, Justin Stiver shares a blueprint for how to renegotiate payer contracts and actually get paid what you’re worth. We break down: 1️⃣ How to actually renegotiate payer contracts for PT clinics 2️⃣ The best ways to get in contact with insuran…
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032 \\ How to Schedule It All: Building a Profitable Boutique Practice That Fits Your Life
24:48
24:48
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24:48How Do You Schedule It All? Ever wonder how other women in healthcare manage it all — the school drop-offs, sick days, vacations, and still run a thriving boutique practice? In this episode, Dr. Alex Pankoke pulls back the curtain and walks you through her exact process for building a profitable, part-time, all-cash practice that fits her real life…
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Titans of PT: 26 Clinics, Smart Hiring & AI—With Ryan Christoff
18:36
18:36
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18:36Private practice builder Ryan Christoff joins Chad Madden to unpack how he grew from one clinic to 26 in Western PA. He shares the two books that shaped his mindset, the sub-$500 tool that moved the needle, and the painful expansion mistake that became a turning point. You’ll hear practical hiring and retention tactics, why “foot on the gas” matter…
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Why Your Clinic’s SEO Isn’t Working (and How to Fix It) | Healthcare Marketing | Ep. 134
19:15
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19:15Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one. You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix …
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W2 vs 1099 in PT Clinics: The Costly Mistake Owners Keep Making
11:00
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11:00Every PT owner hits this question: 𝘞𝟤 𝘰𝘳 𝟣𝟢𝟫𝟫? And almost every time, they get it wrong. Here’s the truth → in 99% of cases, PTs should be W2. In this video, Dr. Joey Allbritton breaks down the 𝘁𝗵𝗿𝗲𝗲 𝗖’𝘀 𝗼𝗳 𝗰𝗹𝗮𝘀𝘀𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻—Control, Cash, Connections— and why most PT owners hurt themselves (and their teams) chasing the 1099 𝘴𝘩𝘰𝘳𝘵𝘤𝘶𝘵. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗱𝗶𝘀𝗰…
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3 Ways to Hire Great PTs (Without Using Indeed)
10:41
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10:41Hiring a new physical therapist without using Indeed isn’t just possible—𝗶𝘁’𝘀 𝘀𝗺𝗮𝗿𝘁𝗲𝗿. In this video, Dr. Joey Allbritton breaks down 3 proven strategies PT clinic owners use to attract top clinicians without competing for the same candidates everyone else is chasing. You’ll learn: • How to build a long-term hiring pipeline through clinical rotatio…
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Pelvic health professionals, how might the fear of failure prevent you from taking the next step in your business? But what if you fully believed that if you stayed in the game, you wouldn't fail? In this episode, Becky Allen shares why you, as a pelvic health professional, can’t fail if you simply choose to stay in the game. Through her own experi…
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How to Build Trust Fast on Your Homepage [Propel Playback]
20:40
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20:40Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors in…
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031 \\ How to Use Facebook Smarter: Build Chiropractic or Physical Therapy Referrals, Not Reels, for Your Boutique Practice
22:19
22:19
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22:19In this episode of the Boutique Practices Podcast, Dr. Alex shares how to stop wasting hours chasing algorithms and instead use Facebook strategically to grow your boutique practice. Discover how to leverage local Facebook groups to provide value, position yourself as a trusted community leader, and build referral partnerships that actually bring i…
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End on a Win: PT Engagement, CQI & Clinician Habits That Drive Growth with Dr. Ben Fung
56:21
56:21
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56:21Chad Madden and Dr. Ben Fung break down the behaviors that keep schedules full and graduation rates near 100%—from “left/right-brain” patient communication to always ending each visit on a win. They unpack UpDoc’s Corporate Quality Index (CQI), including intention-to-stay thresholds that predict retention, and why soft skills and on-stage presence …
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Should You Really DIY Your Clinic’s SEO? | Ep.133
9:27
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9:27SEO is one of the most powerful ways to attract new patients to your clinic—but here’s the big question: should you handle it yourself or hire experts to do it for you? In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert gui…
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030 \\ Social Media in Your Boutique Practice: Is It Worth It Anymore? Dr. Lauren’s Journey + Strategies That Work Today
17:51
17:51
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17:51In this episode of the Boutique Practices Podcast, Dr. Lauren Collins shares her real-life journey with social media—both the highs and the headaches—and what she’s learned as a boutique practice owner and nano-influencer. Whether you love creating content or dread it, this conversation will help you decide if social media should be a central part …
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Let’s Change the Game of Pelvic Floor Therapy
24:18
24:18
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24:18Pelvic health professionals, what does it truly mean to change the game of pelvic floor therapy both for your patients and your business? In this episode, Dr. Becky Allen unpacks what she truly means when she says, “Let’s change the game” (which she often mentions on social media and in every episode!). She challenges clinicians and leaders in pelv…
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How to Rank for “Near Me” Searches in Your Area [Propel Playback]
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14:04Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area. Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments. The big quest…
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029 \\ The Social Media Optional Practice: How to Grow Your Healthcare Business Without the Algorithm Part 1
22:12
22:12
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22:12Are you tired of feeling chained to Instagram, Facebook, or TikTok just to get patients? In today’s episode of the Boutique Practices Podcast, Dr. Alex unpacks why a social media optional practice is not only possible — but often more profitable. We’ll talk about: The hidden costs of creating endless reels and chasing algorithm changes Why SEO-base…
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#112: Practices Need Better Systems, Not More Tools (Ft. Amit Gaglani)
22:59
22:59
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22:59Clinic growth isn’t just about more patients or fancier tools. It’s about systems that keep the ones you already have. In this episode of Strata Stories, Paul Singh sits down with Amit Gaglani, PT — practice coach, to talk about why most PT practices don’t need more patients or tools… they need better systems to keep the ones they already have. The…
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Scale Your PT Practice: Data-Driven Growth w/ Bob Kowalick- Tools of Titans
27:12
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27:12PT owner Chad Madden sits down with industry veteran Bob Kowalick to unpack what it really takes to scale beyond yourself. They cover the #1 book that shaped Bob’s approach, painful (and expensive) lessons on “trust but verify,” and why data. not opinions, must drive your systems. You’ll hear how to invest in yourself, innovate through experimentat…
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Navigating Google’s Suggested Changes to Your Google Business Profile Listing | Google Maps | GBP | Ep. 132
13:27
13:27
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13:27Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue. Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready. Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-t…
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028 \\ Stop Selling Essential Oils and Start Delivering Results: Escaping the Distraction Trap in Your Boutique Practice
21:26
21:26
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21:26Hey friend, today’s episode might sting a little, but I believe it’s going to set some of y’all free. So many women in healthcare are caught in what I call the distraction trap. Every week your inbox is flooded with “game-changing” products, add-ons, or shiny new gadgets that promise profit. Without a clear filter, it’s easy to say “yes” to everyth…
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Should PT Owners Lease or Buy Their Clinic Building?
9:59
9:59
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9:59When PT owners grow, one of the biggest questions they face is: should I keep leasing or buy the building? In this video, Dr. Joey Allbritton breaks down the pros and cons of leasing vs. owning your PT clinic space, including: ✔️ The risks of short-term leases and rent hikes ✔️ When buying makes sense as a hedge against risk ✔️ How real estate comp…
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In this podcast, Dr. Joey Allbritton shares the exact system Rehab CEOs uses to handle no-shows and cancellations without damaging patient relationships. Most clinics either charge a flat $25 fee (that doesn’t even cover costs) or avoid fees altogether—losing money every time a patient skips. Dr. Joey explains: • Why most no-show policies fail • Ho…
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3 Keys to Filling Your PT Clinic (Even During a Shortage)
8:41
8:41
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8:41In this podcast, Dr. Robbie breaks down why PT clinics still struggle to fill their schedules—even when there’s a shortage of physical therapists—and shares the 3 systems that solve it for good: Reach, Registration, and Reputation. Timestamps 00:00 – The PT shortage myth and why clinics still struggle 00:28 – Quick win marketing explained (ads, eve…
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Why Saying No Can Actually Move Your Business Forward
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30:10Pelvic health professionals, the truth is, you can’t say “yes” to everything. So, how might saying “no” more often help you move the needle in your business? In this episode, Becky shares how learning to say no has reshaped her leadership, her team’s focus, and her business outcomes at Genesis PT and Wellness. Through stories about turning down hig…
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End the Year Strong: 10 Clinic Marketing Tips for Q4 [Propel Playback]
6:03
6:03
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6:03What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and ev…
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027 \\ The Key to a Low-Maintenance, High-Profit Practice (and It’s Not More Marketing)
19:52
19:52
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19:52When you hear the word systems, do you instantly think “rigid, boring, not for me”? You’re not alone. But in this episode of Boutique Practices, Dr. Alex reveals why systems are actually one of the biggest keys to creating more margin — in your schedule, your mind, your home, and your relationships. You’ll discover: Why margin isn’t just empty spac…
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Mapping Out Your Q4 SEO Plan: How Clinics Can Stay Ahead in Search | Ep.131
17:11
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17:11Get ahead of the curve before Q4 begins. This episode reveals how to create a powerful SEO plan that boosts visibility, attracts new patients, and prepares your clinic for a strong finish to the year and a successful start to 2026. Episode webpage, blog & show notes: https://propelyourcompany.com/q4-seo-plan/ 🎉Additional Resources: Ready to DIY? Gr…
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026 \\ Could You Really See Patients Just 6-10 Hours a Week and Earn a Fulltime Income? Here’s How I Do It With a Boutique Practice
19:28
19:28
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19:28People hear me say I see patients for just four hours a week and immediately ask: “How is that even possible?” In this episode of Boutique Practices, I’m taking you behind the scenes — from the crash-and-burn season where I nearly lost my practice to how I rebuilt it with intention, and exactly what my four-hour workweek looks like now. You’ll lear…
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PT Practice Acquisitions: 8-Step Checklist to Avoid Overpaying
26:28
26:28
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26:28Thinking about buying or merging with another private practice? In this episode, Chad Madden breaks down an 8-step checklist to value a practice correctly, avoid common pitfalls, and de-risk your acquisition. You’ll learn how to assess owner dependency, calculate value using EBITDA × a fair multiple, run airtight due diligence, and spot red flags b…
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Internal Pelvic Floor Work: Helpful Tool or Overhyped Standard?
34:13
34:13
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34:13Is it possible to be a great pelvic rehab provider without doing internal manual assessment and therapy? In this episode, Becky challenges the idea that internal pelvic floor work is the “holy grail” of pelvic rehab. She explains why internal assessments and manual therapy can be helpful tools but are not necessary for successful patient outcomes. …
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Google Business Profile: 5 Common Mistakes That Will Tank Your Google Maps Ranking [Propel Playback]
12:06
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12:06In this episode of The Clinic Marketing Podcast, we’re tackling the five most common Google Business Profile mistakes that keep clinics hidden from potential patients—and showing you exactly how to fix them. You’ll get quick, actionable tips to improve visibility in nearby searches, attract more patients, and stay ahead of the competition—no fluff,…
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025 \\ The Thing Nobody’s Saying (But Everyone’s Feeling)
40:48
40:48
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40:48This Ain’t That This episode wasn’t on the calendar. But I felt an urgency to pause and record a different kind of message — one that may sting a little, but also might be exactly what you’ve been praying for. I’m pulling back the curtain on the why behind Boutique Practices, and the hidden danger I’ve seen in the way so many healthcare providers a…
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#111: The Clinic With No Turnover: Using Culture, Clarity, and Connection (Ft. Michael Silva and Jason Collin)
52:13
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52:13Too many owners believe higher pay is the only retention tool. But the truth? Recognition, clarity, and connection often drive loyalty far more than compensation. In this episode of Strata Stories, guest host Michael Silva sits down with Jason Collin, owner of PT Revolution, to dig into: 1. Why culture and recognition outpace pay when it comes to r…
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4 Levels of PT Owners Using AI (From Beginner to Pro)
22:21
22:21
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22:21Learn the four levels of private practice owners using AI—from “minor leaguer” to “hall of famer”—and see exactly how PT leaders are hiring faster, filling schedules, and building smarter systems. We cover real examples (hiring ads that 200× results, cash-based promos with RunDNA, payer rate negotiations, and RCM wins) plus a simple path to level u…
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10x PT Hiring: AI Job Ads, Principles & Work-Life Balance with Justin Pezick
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35:00Private practice owner Justin Pezick of Orthopedics Plus shares how he went from “nice-sounding” job posts to high-converting, principle-driven ads using AI—boosting applicants from 2–3/week to 4–5/day. We cover purpose → principles → process, translating work-life balance into concrete policies, and smart prompt engineering to avoid fluff and hall…
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Hidden Price of Ignoring SEO: What Clinics Lose Without It | Ep.130
7:24
7:24
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7:24If your clinic isn’t showing up on Google, you’re handing patients and revenue to competitors. In this episode, you’ll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth. You’ll discover: Why SEO matters for clinics The impact of skipping or pausing your SEO efforts How to boost visibility, at…
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024 \\ Clients, Not “Patients”: The Mindset Shift That Changes Everything
30:18
30:18
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30:18If your practice feels heavy, misaligned, or dependent on the wrong patients, this episode is your reset. Dr. Alex and Dr. Lauren break down the ideal patient avatar—beyond demographics—into psychographics, values, pain points, and aspirations so your brand, offers, pricing, and operations attract the right people (and repel the wrong ones). You’ll…
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How Clinics Can Dominate Google Search, Google Maps & AI Search Results [Webinar]
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1:11NEW On-demand webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. Save your spot >> propelyourcompany.com/learn In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kick…
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1
How to Uncover Patient Beliefs That Hold Them Back
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24:35
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24:35As a pelvic health professional, what questions could you ask to uncover the hidden stories your patients tell themselves about topics such as chronic pain and their pelvic floor? In this episode, Dr. Becky explores how patient beliefs and the stories they carry about their bodies shape clinical outcomes in pelvic health. Through personal experienc…
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Chiropractor SEO Strategies That Get Results [Propel Playback]
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17:30If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/ Send in your questions.…
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PT Clinic Playbook: 500+ Google Reviews & 100% Graduation Rate Ft. Brenna Strawser & Christian Grove
28:07
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28:07Chad Madden sits down with DPTs Brenna Strawser & Christian Grove to unpack the simple, repeatable systems behind 500+ Google reviews and months of 100% graduation rates. You’ll hear the exact “ask” script, how to use QR codes at discharge, proactive scheduling to keep caseloads full, and empathy-driven communication that boosts outcomes. Perfect f…
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Titans of Private Practice PT: Doug Adams on Value, Specialization & Systems
35:31
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35:31Chad Madden is joined by five-time guest Doug Adams (Omega Project & RunDNA). Doug shares the books, systems, and mindset shifts that helped him avoid burnout, build high-value care, and scale through people and processes. You’ll learn a clever $200 marketing play, why specialization wins, and how to run a weekly “board meeting” at home to keep lif…
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023 \\ The Surprising Reason So Many Healthcare Providers Are Scaling Down (and Thriving)
24:53
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24:53Have you ever panicked when life slowed you down — because you’ve only ever known how to go full speed? In this episode of Boutique Practices, Dr. Alex unpacks the high-achiever mindset, how our cultural upbringing can keep us running at a pace God never intended, and why “slowing down” might be the exact move that propels you into your next season…
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The Overlooked SEO Move: Why Your Yellow Pages Listing Still Matters for Clinics | Ep. 129
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11:01Most clinics focus on Google Business Profile and their website for local SEO, but there’s another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic’s visibility. In this episode, you’ll learn why Yellow Pages hasn’…
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022 \\ Stop Attracting the Wrong Patients in Your Chiropractic or Physical Therapy Practice: Nail Your Ideal Patient Avatar
29:04
29:04
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29:04Knowing your ideal patient avatar is the key to building a boutique practice that feels aligned, sustainable, and profitable. In this episode, Dr. Alex and Dr. Lauren dive deep into how to identify and define the exact patients you are called to serve — not just by age or gender, but by values, goals, pain points, and aspirations. We’ll share why t…
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1
The #1 Reason Staff Hate Metrics (And How to Fix It in Your Clinic)
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8:44Ready to scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos In this video, Dr. Joey Allbritton reveals why most practice owners AND staff feel drained by metrics… and how to flip that around so your numbers drive growth, energy, and accountability in your practice. Here’s what you…
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Why Every Pelvic Health Clinic Needs a Method
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34:33Pelvic health professionals, how does having a clear method improve the overall patient experience in your clinic? In this episode, Becky unpacks why every pelvic health practice needs a clear, simple method that communicates the patient journey. She explains how moving from “ick” about rigid, cookie-cutter methods to defining the Genesis Method tr…
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