Best IKEA Foundation Podcasts (2025)

1
Bridging the Gap: How to Overcome the Curse of Knowledge and Truly Resonate with Your Audience 9:00

12d ago9:00

9:00

Does your audience seem disconnected from your brand message—even though you're confident in your purpose and expertise? You're not alone. This episode of The Unified Brand Podcast dives deep into The Curse of Knowledge — the silent gap between what you know and what your audience understands. Join us as we unpack the 5 essential strategies every f…

1
From Disney to DIY Brands: Jacinta Gandy on Building Strategic Foundations That Scale 48:13

20d ago48:13

48:13

This week on The Unified Brand Podcast, we’re joined by branding and digital marketing strategist Jacinta Gandy, founder of Social Circle. With experience working on powerhouse brands like Disney and Nike, Jacinta shares how she helps entrepreneurs craft brand foundations that actually convert—long before diving into social media or advertising. In…

1
How Iconic Brands Like Nike & Netflix Broke the Mold 6:33

26d ago6:33

6:33

Why do brands like Netflix, Nike, Disney, and Zappos stick in our minds, while others fade into the background? In this episode of The Unified Brand Podcast, we break down five iconic brands that didn't just enter their industries—they transformed them. From Netflix flipping the video rental model on its head, to Dollar Shave Club disrupting decade…

1
Dan Wallace on the Physics of Brand: How Time, Space & Memory Create Meaningful Brands 44:26

1M ago44:26

44:26

How do brands truly live in our minds—and why do some stick while others fade? In this episode, strategist and branding professor Dan Wallace, co-author of The Physics of Brand, joins us to unpack how brands operate across time, space, and sensory memory. From his early days at Fallon to co-creating a groundbreaking brand model with Aaron Keller an…

1
Building a Winning Company Culture: Lessons from Netflix, Google, Zappos, Pixar, Zoom, and IKEA 9:33

1M ago9:33

9:33

In this episode of The Unified Brand Podcast, we explore how top brands like Netflix, Google, Zappos, Pixar, Zoom, and IKEA have developed winning company cultures that drive their success. Discover how these companies build environments that foster creativity, innovation, customer service excellence, and purpose-driven leadership. Learn the key ta…

1
Barry LaBov on How Brand Differentiation Builds Employee Pride and Market Leadership 49:45

2M ago49:45

49:45

How do you turn a commodity business into a market leader with unmatched employee loyalty and premium pricing? In this episode of the Unified Brand Podcast, we welcome back Barry LaBov, two-time Ernst & Young Entrepreneur of the Year, Founder and CEO of LaBov Marketing Communications and Training, and author of The Power of Differentiation. Barry s…

1
The Ultimate Rebranding Roadmap: How to Strategically Transform Your Brand 13:34

2M ago13:34

13:34

Thinking about rebranding but unsure where to start? In this episode of The Unified Brand Podcast, we break down the strategic process of rebranding to ensure a smooth and effective transformation. Learn how to define your rebranding goals, assess your current brand, conduct vital research, and implement a strategy that sets you up for success. Dis…

1
Scaling Smarter: Maxwell Nee on Business Growth, Market Gaps & AI-Driven Sales 44:55

2M ago44:55

44:55

In this episode of The Unified Brand Podcast, we sit down with Maxwell Nee, Chief Revenue Officer at ScoreApp, a multi-award-winning entrepreneur, bodybuilder, and dancer featured in Forbes and Singapore's The Business Times. Maxwell shares invaluable insights into scaling businesses, identifying market gaps, and leveraging AI-driven sales tools to…

1
The Power of a Great Tagline: Iconic Examples & Lessons for Your Brand 10:15

2M ago10:15

10:15

Looking to craft a tagline that sticks? In this episode of The Unified Brand Podcast, we explore the power of taglines, breaking down some of the most iconic examples, including Nike’s “Just Do It,” Apple’s “Think Different,” and BMW’s “The Ultimate Driving Machine.” Discover what makes a tagline truly memorable, how it differs from a slogan, and h…

1
Building a Purpose-Driven Brand with Innovative Technology – Seth Casden 29:24

3M ago29:24

29:24

In this episode of The Unified Brand Podcast, we sit down with Seth Casdan, CEO and co-founder of Hologenix, to explore how building a purpose-driven brand has been key to Celliant's success. Salient, a proprietary infrared technology embedded into textiles, is revolutionizing wellness, performance, and recovery. But how do you educate the market, …

1
Avoid These 4 Costly Rebranding Mistakes 6:06

3M ago6:06

6:06

Thinking about rebranding your business? Avoid the four most common mistakes that can derail your rebrand and waste valuable time and resources. In this episode of The Unified Brand Podcast, we explore: Skipping the Strategy: Why a strategy-first approach is essential for success. Ignoring the 'Why': How understanding your rebrand’s purpose shapes …

1
Mastering Referral Marketing & Personal Branding with Scott Grates 40:51

3M ago40:51

40:51

Struggling to grow your business through referrals? Wondering how to position yourself as the go-to expert in your industry? In this episode of The Unified Brand Podcast, we sit down with Scott Grates, co-founder and head coach of Insurance Agency Optimization. Scott shares his journey of personal and business growth, revealing how he transitioned …

1
7 Proven Strategies to Make Your Brand Stand Out 21:08

3M ago21:08

21:08

In today’s crowded marketplace, how do you make your brand stand out? In this episode of The Unified Brand Podcast, we break down seven powerful differentiation strategies that help brands build an impactful presence. Learn how companies like Apple, Patagonia, Tesla, and GoPro successfully position themselves to attract loyal customers. We cover: ✅…

1
Why a Great Brand Story Has The Power To Change The World - With Seth Erikson 41:15

4M ago41:15

41:15

This week on The Unified Brand Podcast, we’re joined by Seth Erickson, Chief Mischief Maker at Storify Agency and author of How to Hack Humans. Seth shares groundbreaking insights on the neuroscience of storytelling, the secrets to crafting memorable brand narratives, and why startups often fail to communicate effectively. In this episode, we discu…

1
How to Embed Memorability into Your Brand's DNA: Proven Strategies for Long-Term Recognition 10:04

4M ago10:04

10:04

Discover how top brands like Nike, Apple, and Netflix embed memorability into their DNA to stand out in a competitive marketplace. In this episode, we break down four actionable steps to ensure your brand is recognized and remembered: Repetition for recognition. Emotional triggers that leave lasting impressions. Consistent brand cues across all cha…

1
10 Powerful Reasons to Rebrand Your Business Now 11:36

5M ago11:36

11:36

Discover the transformative power of rebranding in this episode of The Unified Brand Podcast, brought to you by Elements Brand Management. Learn how rebranding can help your business stand out, attract new customers, and align with your company's growth. Packed with real-world examples from brands like Apple, Old Spice, and Airbnb, this episode div…

1
Building Scalable Brands with Simplicity and Innovation – with Toby Burns 32:21

5M ago32:21

32:21

Discover how to build a scalable, customer-focused brand with Toby Burns, Founder & CEO of The Silent Disco Company Group. In this episode of The Unified Brand Podcast, Toby shares the story behind his innovative entertainment brands, the power of simplicity in branding, and how he overcame challenges to create a thriving business. Tune in for acti…

1
Why Differentiation Is Crucial To Building a Stand Out Brand and Team With Barry Labov 48:03

6M ago48:03

48:03

By Elements Brand Management

1
Unlocking Brand Memorability: The Cognitive Hack Your Audience Needs 7:41

6M ago7:41

7:41

In today's episode Learn the secrets to building cognitive ease, boosting brand memorability, and driving audience engagement. Packed with actionable insights, case studies, and strategies, this is your ultimate guide to unifying and elevating your brand. Discover how to brand smarter, not harder. Join us weekly as we empower founders, marketers, a…

1
Aligning Your Brand’s Truth with Greg Monaco 49:14

6M ago49:14

49:14

In this episode of The Unified Brand Podcast, we talk to brand and story coach Greg Monaco about the challenge of brand alignment. Greg explains the differences between corporate and personal brand development, including the essential role of discovering a unified brand truth. Learn why the strongest brands have a clear, prioritized focus—and how g…

1
Is It Time to Rebrand? Unlock Your Product’s Full Potential 7:19

6M ago7:19

7:19

Is your brand failing to captivate your audience or struggling to stand out in the crowded market? On this episode of The Unified Brand Podcast, brought to you by Elements Brand Management, we dive deep into the art of rebranding as a game-changing strategy to unlock your product’s full potential. From comprehensive brand audits to successful rebra…

1
Unlocking the Power of Community Marketing for Multi-Unit Brands with Brett Campbell 31:10

7M ago31:10

31:10

How can multi-unit brands stand out in crowded markets? In this episode of The Unified Brand Podcast, we dive into community marketing with Brett Campbell, Co-Founder and CMO of LOMA. With over 25 years of transformative marketing leadership, Brett shares insights on integrating local businesses into their communities, fostering genuine connections…

1
Unleash Your Brand's Personality: Stand Out and Connect 7:00

7M ago7:00

7:00

In this episode of The Unified Brand Podcast, we explore the essential role brand personality plays in shaping how your audience perceives your business. Dive into why a distinct, authentic brand personality can make your brand memorable, drive emotional connections, and create lasting loyalty. We’ll look at iconic brands like IKEA, Ben & Jerry’s, …

1
How to Decommoditize Your Brand: Supervillain Marketing Secrets with Jesse Wroblewski 39:16

7M ago39:16

39:16

In this episode of The Unified Brand Podcast, we’re joined by Jesse Wroblewski, CEO and founder of Decommoditized and author of the game-changing book "Marketing For Supervillains." Jesse dives deep into how brands unintentionally become commodities and reveals his unique approach to “decommoditize” businesses by injecting personality and creating …

1
Unveiling Disney's Brand Magic: How to Captivate Your Audience 7:14

7M ago7:14

7:14

Discover the secrets behind Disney's brand magic in this episode of The Unified Brand Podcast. Learn how the entertainment giant creates immersive environments, delivers exceptional customer service, and builds emotional connections that last a lifetime. We'll break down the key strategies that make Disney's brand experience so memorable and show y…

1
How to Create Brand Names That Stick With Alexandra Watkins (Replay) 40:16

8M ago40:16

40:16

How to Create Brand Names That Stick With Alexandra Watkins In today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one…

1
7 Common Mistakes Preventing Your Brand's Growth (& How to Fix It!) 13:34

8M ago13:34

13:34

Is your brand stuck? Unleash its growth potential!In this video, we reveal the 7️⃣ factors that could be holding your brand back from achieving its full potential.We cover essential aspects like:• Maintaining a strong and consistent brand identity ✨• Ensuring clear communication with your target audience ️• Adapting to an ever-changing marketplaceI…

1
Marketing Mastery: Expert Insights & Strategies with Margarita Eberline 41:38

8M ago41:38

41:38

Join us on The Unified Brand Podcast for an in-depth conversation with Margarita Eberline, a marketing powerhouse with over 25 years of experience. Margarita has collaborated with iconic brands like Telemundo, The Nielsen Company, Columbia Pictures, and KNBC in Los Angeles. As a seasoned marketer and successful entrepreneur, she’s launched a full-s…

1
Mastering Brand Names: 7 Deadly Sins to Avoid 16:28

8M ago16:28

16:28

The Unified Brand Podcast brings expert insights into building impactful, memorable, and successful brands. In this episode, we dive deep into the 7 critical mistakes that businesses make when choosing a brand name. Discover why creatively spelling a brand name might backfire, how copying big brands can land you in trouble, and why simplicity is th…

1
Unlocking the Secrets of Effective Brand Positioning with Kathy Guzmán Galloway 45:52

9M ago45:52

45:52

In this episode of The Unified Brand Podcast, we sit down with Kathy Guzmán Galloway, a seasoned strategist and CEO of The Clarity Wizard, to uncover the secrets of successful brand positioning. With over 20 years of experience in the consumer packaged goods (CPG) industry, Kathy shares invaluable insights on how to truly understand your consumer, …

1
How a Strong Brand Vision Transforms Your Business 14:47

9M ago14:47

14:47

In this episode of The Unified Brand Podcast, we dive deep into the critical role of a powerful brand vision and how it can be the difference between stagnation and growth for your business. Are you struggling to make your brand stand out? It might be because you lack a clear, compelling vision that inspires your team and customers. Discover why a …

1
Cracking the Code of Cultural Relevance: Insights from Jim Pietruszynski, CEO of Soulsight 37:40

9M ago37:40

37:40

In this episode of The Unified Brand Podcast, we dive deep into the world of brand design and consumer connection with Jim Pietruszynski, CEO of Soulsight. Discover how to keep your brand relevant in an ever-changing cultural landscape by leveraging empathy, authenticity, and emotional resonance. Jim shares compelling stories, including the journey…

1
Unveiling the Story Behind the Iconic Nike Swoosh: Lessons for Your Brand 8:23

9M ago8:23

8:23

Dive into the captivating story behind one of the world's most recognizable logos—the Nike Swoosh. Discover how a student designer's simple yet powerful creation became a global symbol of movement and empowerment. In this episode of The Unified Brand Podcast, brought to you by Elements Brand Management, we explore the origins of the Nike Swoosh and…

1
Building a Future Ready Brand With Mitch Duckler 34:36

10M ago34:36

34:36

In this engaging episode of The Unified Brand Podcast, we dive deep into the evolving landscape of marketing with Mitch Duckler, an expert in brand strategy and technology. Mitch, who has authored a thought-provoking book on contemporary marketing trends, shares his insights on how transparency, purpose, and emerging technologies like blockchain an…

1
5 Steps to Unstoppable Brand Positioning 16:16

10M ago16:16

16:16

Are you tired of attracting the wrong clients? It's time to redefine your brand. In this episode, we dive deep into the art and science of brand positioning. Discover the 5 essential steps to create a magnetic brand that attracts your ideal customers and sets you apart from the competition. From market research to crafting a compelling brand person…

1
Utilising storytelling, leadership, strategy and worldbuilding to align your brand with Gavin McMahon (Replay) 42:32

10M ago42:32

42:32

It's frustrating when you feel like only you understand your vision for your business. So if your team and audience don’t understand what your brand does, what's the cause? A brand narrative that's as chaotic as the last 2 seasons of Game of Thrones... Thankfully, it's that time of the week again. In today’s episode of The Unified Brand Podcast. Bu…

1
What Type of Rebrand is Right For Your Business? 9:57

10M ago9:57

9:57

On this episode of The Unified Brand Podcast, we unpack the different types of rebranding, from a simple refresh to a complete overhaul. Is an evolution all you need, or is it time for a full-blown pivot? We'll help you understand the key differences between: Evolution/Refresh: Keeping it familiar with a modern twist. Pivot/Full Rebrand: Transformi…

1
Unlock Your Brand's Hidden Power: Cultural Intelligence for Marketers with Anastasia Kārkliņa Gabriel 40:02

10M ago40:02

40:02

Brands have HUGE power to shape culture. In this episode of The Unified Brand Podcast, we dive deep with award-winning author & cultural theorist Anastasia Kārkliņa Gabriel to explore Cultural Intelligence for Marketers. Discover how understanding cultural trends can: Boost Brand Success Drive Social Impact Craft Powerful Narratives Marketers, don'…

1
Unmute Your Brand: The Secret Weapon of Sonic Branding 10:49

11M ago10:49

10:49

Tired of bland marketing? Sound can be your brand's superpower! We unlock the secrets of sonic branding in this episode. Visuals get all the love, but what about sound? Unmute Your Brand dives into the fascinating world of sonic branding and how it can transform your marketing strategy. Learn how strategic sound design can: Boost brand recognition …

1
Unstoppable Brand Recognition and Growth Using Data With Jiri Boudal 33:30

11M ago33:30

33:30

Is your logo enough to make your brand stand out? In today's fast-paced world, attention spans are shorter than ever. That means you need to grab people's attention in SECONDS. ⚡ Jiri Boudal, founder of Behavio, joins The Unified Brand Podcast to discuss the power of building distinctive brand assets that go beyond just a logo. These assets can be …

1
Is Your Brand Stuck in the Past? 5 Signs It's Time to Rebrand 8:26

11M ago8:26

8:26

Feeling like your brand is invisible? Don't blend in with the competition! This episode of the Unified Brand Podcast dives into 5 key signs it's time for a rebrand. We'll help you identify if your brand is outdated, struggling to stand out, or simply doesn't reflect your current business goals. Learn when a rebrand can help you recapture your audie…

1
Crack the Customer Code: Messaging Magic with Kate Dileo 22:37

11M ago22:37

22:37

Struggling to craft brand messaging that converts? This episode of The Unified Brand Podcast is your secret weapon! We dive deep with Kate Dileo, Founder of Accidental Brand Strategist and author of the #1 international bestseller,"Muting the Megaphone." Kate unveils her powerful Brand Trifecta framework, a three-step formula for crafting concise, …

1
Unlock the Power of Sound: Sonic Branding for Business Growth 10:25

12M ago10:25

10:25

Craft Your Brand's Unforgettable Voice! In this episode of The Unified Brand Podcast we dive deep into the world of sonic branding,showing you how to leverage sound to build emotional connections and boost brand awareness. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existin…

1
Brand Blind Spots: How to Avoid Derailing Your Acquisition Strategy (with Chris Shipferling) 38:33

12M ago38:33

38:33

Is your brand ready to be acquired? The Unified Brand Podcast welcomes Chris Shipferling, Co-Founder of GW Partners, for a deep dive into the hidden dangers that can derail your acquisition dreams. Chris, with over 20 years in consumer products, unveils how to keep your brand relevant, avoid alienating customers, and become the strategic acquisitio…

1
5 Questions Every Business Needs to Ask Before a Brand Makeover 10:59

12M ago10:59

10:59

Is a rebrand the answer to your brand woes? Don't jump in just yet! The Unified Brand Podcast helps you navigate the rebranding process with confidence. In this episode, we break down 5 crucial questions EVERY business needs to consider before a brand makeover. Learn how to identify the right rebranding approach and ensure your brand refresh is a r…

1
BBC Creative to Frontify: Hugo Timm on Building Brands in the Digital Age 51:12

1y ago51:12

51:12

Struggling to break down silos and achieve brand consistency across departments? In this episode of The Unified Brand Podcast, we chat with Hugo Timm, Senior Creative at Frontify and former Design Director at WeTransfer and BBC Creative. Hugo shares his fascinating journey through the world of branding, from navigating the complexities of cultural …

1
Brand Strategy Workshop - 4 Reasons you should workshop your brand 9:17

1y ago9:17

9:17

Brand strategy workshops, the 4 reasons you should workshop you brand. This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity.…

1
Pricing isn't about price with Melina Palmer from the Brainy Business 51:48

1y ago51:48

51:48

Is Price Really All That Matters? Think about it - how often do you buy something solely based on the price tag? The truth is, there's a whole lot more going on behind the scenes that influences your decision. Our guest, Melina Palmer, CEO of The Brainy Business, dives deep into the psychology of pricing and how it impacts businesses in surprising …

1
How to Create an Engaging Brand Experience and Create Superfans with Brittany Hodak 39:00

1y ago39:00

39:00

Your brand is on the tipping point as we move into a new era.Yet, even in this time of world-shifting change… one thing will always be important.⚡ Building your brand one memorable experience at a time. Now, while AI feels like a world-shifting superpower you’ve only recently discovered… ⚡ The superpower you actually need to unlock is how to turn y…

1
8 Steps to Brand Strategy Bliss: Build a Brand Your Audience Loves 17:00

1y ago17:00

17:00

Feeling lost with your brand? This episode is your roadmap to brand strategy success! We break down the 8 essential steps to define your core values, target your ideal customer, and craft a brand personality that resonates. Plus, learn how to develop a killer brand message and visual identity that sets you apart. Discover how a strong brand strateg…

Podcasts Worth a Listen

IKEA Foundation Podcasts

Podcasts Worth a Listen