Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy. Some lessons I picked up from others but I a ...
…
continue reading
Ina J Photography Podcasts
1
What 600+ Interviews Reveal About Successful Photographers With Andrew Hellmich from PhotobizX
55:46
55:46
Play later
Play later
Lists
Like
Liked
55:46What separates the photographers who stay consistently booked from those who struggle month to month? In this episode, Ina sits down with Andrew Hellmich, host of the legendary PhotobizX Podcast and one of the most respected voices in the photography business world. After more than 600 interviews, Andrew has seen the patterns, the pitfalls, and the…
…
continue reading
1
How to Stay Profitable, Creative, and Ahead in 2025: Lessons from Annemie Tonkin of This Can’t Be That Hard
50:04
50:04
Play later
Play later
Lists
Like
Liked
50:04What does it really take to run a profitable, sustainable photography business, one that still feels creative and fun? In this episode, Ina chats with Annemie Tonkin, photographer, educator, and founder of This Can’t Be That Hard, about the business strategies that actually work and why success isn’t just about talent, but about understanding how t…
…
continue reading
1
Is Your Website Costing You Bookings? How SEO Actually Works for Pet Photographers with Mikaela from Pet Marketing Unleashed
52:57
52:57
Play later
Play later
Lists
Like
Liked
52:57If your website feels like a digital business card instead of a lead-converting machine… this episode will help you change that. I’m joined by the brilliant Mikaela, founder of Pet Marketing Unleashed and the host of the Pet Marketing Unleashed Podcast. She designs high-converting pet business websites (yes… including pet photographers) and teaches…
…
continue reading
1
Stop Playing Small: Expanding Your Capacity to Grow with Heather Lahtinen
55:11
55:11
Play later
Play later
Lists
Like
Liked
55:11It’s Not Your Pricing. It’s Your Capacity with Heather Lahtinen Are you holding yourself back without even realising it? Today on The Pet Photographers’ Journal, I’m joined by the incredible Heather Lahtinen from the Flourish Academy. Heather has helped thousands of photographers shift their thinking, expand their capacity, and finally step into th…
…
continue reading
1
Storytelling That Sells: How to Use Video and Emotion to Attract Your Dream Clients with Beth Lambert
55:29
55:29
Play later
Play later
Lists
Like
Liked
55:29If you’ve ever struggled to show why your pet photography business matters (beyond “cute photos”), this episode will change how you think about storytelling and marketing forever. In this heartfelt and insightful conversation, I’m joined by Beth Lambert, founder of Fuzzy Face Media, a niche video production and education brand helping pet professio…
…
continue reading
1
From Pet Portraits to Pet Brands: How Dave Pidgeon Built a Thriving Commercial Photography Business
47:13
47:13
Play later
Play later
Lists
Like
Liked
47:13Today on The Pet Photographers’ Journal, I’m joined by Dave Pidgeon, the creative mind behind The Dog’s Pyjamas, one of Australia’s go-to commercial pet photographers for brands like Dog by Dr. Lisa. Dave’s story is a masterclass in following your curiosity, adapting with the market, and building a niche that truly fits your personality. After two …
…
continue reading
1
The Truth About What’s Holding Photographers Back (and How to Build Trust in an AI World)
44:52
44:52
Play later
Play later
Lists
Like
Liked
44:52In today’s episode of The Pet Photographers’ Journal, I’m joined by Mark Rossetto, a double Master Photographer and one of Australia’s leading photography business coaches. Mark has spent almost 20 years in the industry, photographing over 500 families a year before becoming a full-time coach and founding the Professional Photography Business Netwo…
…
continue reading
1
Branding That Works: Practical Ways Pet Businesses Can Attract the Right Clients with Kate Hendry of Finbo Studio
54:23
54:23
Play later
Play later
Lists
Like
Liked
54:23Branding isn’t just about having a pretty logo or the right colours. It’s about creating a consistent experience that builds trust and attracts the right clients. In this episode of The Pet Photographer’s Journal, Ina sits down with Kate Hendry, founder of Finbo Studio, a UK-based creative studio serving pet businesses. Kate doesn’t just talk theor…
…
continue reading
1
Work Less, Earn More: Building a Business That Fits You with Jessica Wasik
53:34
53:34
Play later
Play later
Lists
Like
Liked
53:34In this episode of The Pet Photographers’ Journal, I sit down with Jessica Wasik, the award-winning photographer behind Bark & Gold Photography in Pittsburgh. Jessica shares how she built a thriving pet photography business that averages 80–90 sessions a year with sales around $3,500 per client, all while staying true to her love of products, print…
…
continue reading
1
Stop Losing Clients on the Call: 5 Steps to Confidently Book More Sessions
19:12
19:12
Play later
Play later
Lists
Like
Liked
19:12If you’ve ever finished a consultation call with a potential client only to hear “I’ll think about it” instead of “When can we book?” , then this episode is for you. In this solo episode of The Pet Photographers’ Journal, I’m breaking down the 5-step consultation call framework that helps you stop losing clients on the call and start booking more s…
…
continue reading
1
Live Coaching Call: Finding Confidence, Consistency, and Clients
46:04
46:04
Play later
Play later
Lists
Like
Liked
46:04Finding Confidence, Consistency, and Clients with Bree Ruby Photography What happens when you love photographing pets but struggle with pricing, consistency, and building confidence in your offers? In this live coaching call, I chat with Bree Colenso of Bree Ruby Photography, a Melbourne-based pet photographer with a background as a vet nurse who s…
…
continue reading
1
Scaling Beyond Yourself: Hiring Associates and Outsourcing with Caitlin J. McColl
1:04:14
1:04:14
Play later
Play later
Lists
Like
Liked
1:04:14What does it really take to step out of being the bottleneck in your photography business and start building a team? In this episode of The Pet Photographers’ Journal, I sit down with Caitlin J. McColl, pet photographer, business coach, founder of Tails of the World, and host of the Focused on Time Podcast. Caitlin has grown her studio, Ragamuffin …
…
continue reading
1
From Cheap Digitals to Profitable Artwork: Mindset Shifts with Michelle Crandall
49:23
49:23
Play later
Play later
Lists
Like
Liked
49:23What happens when your business plan is built around selling $25 digitals… and then a global pandemic cancels every single dog sports event on your calendar? For Michigan-based pet photographer Michelle Crandall of Pets in Focus, that reality became the turning point of her career. In this honest and inspiring conversation, Michelle shares how she:…
…
continue reading
1
Turning a Negative Comment on Social Media into Your Best Marketing Lesson Yet
31:22
31:22
Play later
Play later
Lists
Like
Liked
31:22In this solo episode of The Pet Photographers’ Journal, I’m unpacking a recent negative comment from a troll on one of my Instagram reels about marketing for pet photographers. Instead of letting it get under my skin, I took it as an opportunity to have a real conversation about what marketing actually is, why it matters for your photography busine…
…
continue reading
1
The Mindset Shift Behind Consistent $2K–$3K Pet Photography Sales
47:52
47:52
Play later
Play later
Lists
Like
Liked
47:52Today I’m joined by Nicole Begley, former zoological animal trainer turned pet photographer, educator, and the founder of Hair of the Dog Academy and Freedom Focus Formula. Nicole runs multiple businesses, helps pet photographers master both craft and business, and still finds time to run a non-profit supporting wildlife conservation. In this episo…
…
continue reading
1
Luxury Isn't What You Think - Rethinking Value in Your Pet Photography Business
12:51
12:51
Play later
Play later
Lists
Like
Liked
12:51Feeling stuck competing with $150 sessions? In this episode, Ina redefines what luxury really means in pet photography, and it's not what you think. Discover how to position your business as a premium experience without needing a commercial studio or gold foil packaging, and learn the mindset shifts that helped Ina's clients invest $2,000-$6,000 re…
…
continue reading
1
Building a Joy-First Brand with J. Nichole Smith
36:54
36:54
Play later
Play later
Lists
Like
Liked
36:54In this episode, I’m joined by J. Nichole Smith, brand architect, creative strategist, and founder of Joy First World. We explore what branding really means beyond logos and colours, how to stand out in a saturated pet photography market, and why emotional connection is the key to building a business that lasts. We talk about: Why “pet photographer…
…
continue reading
1
High-Ticket Pet Photography: Behind the $10K+ Sales with Gabi Kline Leon
58:51
58:51
Play later
Play later
Lists
Like
Liked
58:51In this episode of The Pet Photographers’ Journal, I chat with Gabi Kline Leon — an award-winning pet photographer known for creating bold, emotional images and consistently achieving $7K–$10K+ sales (including a recent $50K client!). Gabi shares how mindset, clear client communication, and purposeful pricing helped her build a sustainable, high-en…
…
continue reading
1
Why You’re Not Charging Enough and How to Change That
22:39
22:39
Play later
Play later
Lists
Like
Liked
22:39In this episode of the Pet Photographers Journal, host Ina J Photography delves into the critical topic of pricing and mindset in the pet photography business. She shares her personal journey from undercharging as a side hustle to recognising the importance of valuing her work. The conversation highlights the hidden costs of undercharging, includin…
…
continue reading
1
Creating a unique pet photography experience with Sarina Veliz from Fuzz Design
23:48
23:48
Play later
Play later
Lists
Like
Liked
23:48What happens when you combine pet photography with a 10-acre farm, alpacas, ponies, chickens, and sunsets that take your breath away? In this heartwarming episode, Ina chats with Sarina Veliz of Fuzz Design Photography, based in Monteith, South Australia, about building a one-of-a-kind photography experience on her own property. Sarina shares her j…
…
continue reading
In this episode, Ina addresses the common issue of inconsistent client bookings in the pet photography business. She identifies three major gaps that may be causing this inconsistency: unclear offers, weak marketing rhythms, and leaky lead funnels. The discussion emphasizes the importance of having clear value propositions, a consistent marketing s…
…
continue reading
In this episode, Ina discusses the multifaceted nature of success in the pet photography business. She shares her personal journey from a stable government job to pursuing her passion and going into her pet photography business full-time, emphasising the importance of defining success on one's own terms. The conversation highlights the need for cla…
…
continue reading
In this inaugural episode of the Pet Photographers' Journal, your host Ina J introduces the podcast's mission to support pet photographers in building sustainable and profitable businesses. She reflects on the closure of the Pet Photographers Club and the opportunity it presents for a fresh start. Ina shares her journey from a full-time public serv…
…
continue reading