PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis commu ...
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Increasing Brand Visibility Podcasts
Laura Perkes is a seasoned Public Relations specialist, the Founder of PR with Perkes and the author of Amazon bestselling book “How To Get PR”. Join her on the ‘What is Public Relations? Podcast’ where she shatters outdated perceptions of PR and reveals how entrepreneurs, start-ups and SMEs can harness the power of PR to amplify their reach beyond social media. Laura shares how to repurpose content across multiple channels, manage your reputation and connect with audiences who genuinely nee ...
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Gain increased web coverage and higher in the Search Engine Result Pages without the hassle of doing it yourself, and let https://digitalgeckos.com help you! Our comprehensive Search Engine Optimization provides you with the most up to date on-page and off-page SEO available. Based in Europe, we have a proven track record of increasing visibility on the internet, no matter if you have a brand new site, or if you have an established site that you want to improve.
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In today's digital age, it is now more important than ever that professionals, entrepreneurs, and creatives alike understand that if you are not actively branding yourself, the internet is already doing it for you. In #TSBBY, we'll chat about all things brand strategy--from creating a DOPE personal brand, to becoming a self-proclaimed content creator, and tactics you can implement to engage your community and cultivate the brand that will set you apart. Let's be clear: THIS ISN'T JUST FOR EN ...
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Social Media for Christian Schools | Christian School Marketing, Increase Enrollment, Private School Social Media Strategy, Branding Strategy
Rhiannan Burch, Burch Branding LLC.
Social Media for Christian Schools is the podcast for Christian school leaders, marketers, and staff who want to stop guessing and start using social media to attract mission-fit families, increase visibility, and grow with clarity. Hosted by Rhiannan Burch — social media strategist and former Christian school staff member — this show delivers practical strategies designed specifically for Christian schools ready to build a mission-driven social media presence that supports long-term growth.
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We share our thoughts and ideas on how to grow a business.
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Jessica Howard: eCommerce Marketing Coach
Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies. Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs. If you’ve ever asked yourself: Why isn’t my eCommerce store earning more why your ad isn’t performing ...
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Smashing the Plateau shares stories and strategies from corporate refugees: mid-career professionals who’ve left corporate life to build something of their own. Each episode features a candid conversation with someone who has walked this path or supports those who do. Guests share their journeys of transitioning from corporate to entrepreneurship, offering practical insights on how to do more of what you love and get paid what you’re worth, while taking greater control over your career desti ...
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Does marketing your business bring you joy? Or does it feel exhaustive just thinking about it? Are you tired of being told you must be positioned everywhere? With over 10 main social media platforms, email lists to segment, copy to write for days…Well, it can feel never-ending. I get it. GET SEEN with Leilani Wells is specifically for the business owner that wants brand recognition, more clients and sales, and more consistency with it all. It’s about gaining visibility using INTENTIONAL mark ...
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Welcome to The Fearlessly Authentic CEO Podcast, your virtual lounge where you can relax and be inspired with conversations about holistic personal branding, aligned marketing strategies, female leadership, and living an abundant life. This podcast is hosted by Sheila Fuentes, a Brand Strategist, Designer, a Branding & Business Coach and a mom of twin girls. New episodes are released every Wednesday and here, Sheila will empower you to take inspired actions while celebrating your best self, ...
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Design Your Business | Empowering Creative Women Business Owners
Jen Taylor | Certified Director of Operations, Wedding Business Strategist, and Coach
Are you a wedding professional who feels burnt out? Do you want your wedding business to work for you instead of the other way around? Does the stress and frustration of running your wedding planning, design, or creative business ever make you want to throw in the towel, give up on your dream, and start working on your resumé? Stop right there! Host Jen Taylor understands how you feel and has answers for you. When she started out over 20 years ago as a successful destination wedding planner ...
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We are starting a weekly special show called #SellerSPEAK, where we talk to different types of Amazon sellers, listen to the stories of how they started selling on Amazon and understand the struggles and challenges they faced while setting up an Amazon FBA business. Don't miss Future Videos : https://bit.ly/sellerapp-youtube (Subscribe Now) 🔔🔔
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Conversational Currency is the fastest-growing playbook for building reputation, authority, and legacy in a digital economy powered by AI. Hosted by licensing strategist Shadeed Eleazer, each episode helps experts, authors, and consultants turn their voice into value and their content into capital. From IP strategy to digital influence, this podcast teaches you how to turn your reputation into revenue. Each episode delivers practical frameworks, thought-provoking insights, and real-world exa ...
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Visit Now: https://alexki.me/ There’s never been a better time to start a podcast. With millions of listeners out there and an audience for just about every topic, podcasting is more accessible than ever—but standing out is tougher than it seems. Creating an engaging show isn’t enough; you need to build a digital presence that connects with listeners and pulls new ones in. With tools from major players in the industry, like NPR, you can use digital best practices to create a podcast presence ...
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Practical tips to rank higher on Google, increase visibility, and stay ahead of the AI curve — without the jargon. If you’re a small business owner who wants to show up where it matters — in search results, Google Maps, AI Overviews and beyond — this podcast is for you. Join Ashley Bryan, SEO consultant and digital strategist, as he breaks down the latest in search engine optimisation, AI-driven search trends, and content strategies designed specifically for local and small business websites ...
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Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.By Laura Perkes
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Have you ever felt like your pricing is a total guessing game—and worried you’re getting it all wrong? In this episode, I’m diving deep into one of the most uncomfortable yet important parts of running a creative business: pricing with intention instead of emotion. I share why pricing truly is a system, not a shot-in-the-dark, and how to build a st…
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How To Pivot Expertise And Build Authentic LinkedIn Engagement That Attracts Ideal Clients Featuring Nina Froriep
27:48
27:48
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27:48Nina is a LinkedIn™ featured brand builder and a content and engagement strategist for creators, coaches, and consultants. She collaborates with service-based entrepreneurs to develop strategies and create digital content that enable them to grow organically on LinkedIn. Nina is a recovering producer and documentary filmmaker. She’s seen it all — f…
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Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.By Laura Perkes
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Day 2: PR vs. Visibility (Beyond Just Being Seen)
3:52
3:52
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3:52Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.By Laura Perkes
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Welcome to the 12 Days of PR mini-series. Bitesize nuggets of PR gold to get you thinking about What Is Public Relations?. Hosted by Laura Perkes.By Laura Perkes
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The Step-by-Step GEO Strategy to Rank in ChatGPT, Perplexity & AI Overviews
46:31
46:31
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46:31Most marketers track their AI visibility… but have no idea what to do next. This episode shows the exact GEO strategy to actually increase your mentions in ChatGPT and Perplexity. In this episode, we show you exactly how to implement GEO (Generative Engine Optimization) the strategy brands are using to increase their mentions inside LLM answers. Yo…
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Reputation Management in the AI Era with G.C. Murray II
26:46
26:46
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26:46G.C. Murray II, Esq., is an acclaimed attorney, executive coach, and the author of A Greater Change: A Nonprofit Guidebook. Honored by the American Bar Association and the National Bar Association for his integrity and leadership, he offers a unique blend of legal insight and communication strategy. In this conversation, G.C. shares how his backgro…
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How To Market Thoughtfully, Increase Visibility, And Attract Ideal Clients Through Clear Specialties And Credibility Featuring Gregory Obert
25:09
25:09
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25:09Dr. Gregory T. Obert is a clinical psychologist and the founder and CEO of the Royal Oasis Psychotherapy Institute, a premier telehealth practice delivering elite, discreet, evidence-based psychotherapy. He brings over 15 years of experience helping thousands navigate anxiety, depression, trauma, and life transitions. He specializes in veterans’ is…
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The Importance of Culturally Competent PR with Lilly Cortes Wyatt of SociosPR
29:15
29:15
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29:15Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise. With a diverse team, SociosPR collaborates with private enterprises and public agencies, forging meaningful connections with varied communities. On this episode, Lilly shares why cultural competence i…
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LLM Citation Data: 86% of Sources are Industry-Specific (Not from Generic Sites Like Reddit)
22:10
22:10
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22:10Are you focusing your AI visibility and PR efforts on Reddit, Wikipedia, and media sites like The New York Times? You could be wasting your time and money. In this episode of the Grow and Convert Marketing Show, we dive into the data from our new study on Large Language Model (LLM) citation patterns. We reveal why the advice you see on LinkedIn and…
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Simplify Your Workflow – Behind the Scenes of a Streamlined Wedding Biz
16:23
16:23
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16:23Have you ever felt like your client workflow is running you instead of the other way around? In this episode, I’m taking you behind the scenes to show you what it really means to have a streamlined workflow from the first inquiry to the final offboarding. I share the exact systems, touchpoints, and mindset shifts that will help you move from reacti…
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How To Identify Your Highest-Value Skills And Align Them With Modern Generative AI Opportunities Today Featuring Melanie Petsch
26:15
26:15
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26:15Melanie focuses on practical data science and AI. Her career highlights include driving client outcomes at Petsch Analytics, LLC—her data science consultancy; designing and building custom applications with generative AI and large language models, incorporating humans in the loop, at Palantir Technologies; modeling and analyzing truly big data at t…
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Building Successful Influencer Campaigns with Kylie McMullan
32:04
32:04
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32:04Kylie McMullan, principal of Finch Media, has a strong background in public relations and marketing, stemming from her experience both client side with Johnson & Johnson, Doctors of BC, and Nature’s Path Organic Foods, and in agency, working on accounts such as Celestial Seasonings, Happy Planet Juice, and BC Women’s and Children’s Hospital. Kylie …
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How To Blend AI With Human Judgment To Price Confidently, De-Risk Decisions, And Close Deals Featuring Michael Himmelfarb
25:43
25:43
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25:43Michael Himmelfarb is the founder of HG Partners, a consulting firm that advises growing tech companies on monetization and go-to-market strategy. He developed a unique consulting model that combines the advantages of AI with the human superpowers of creativity, empathy, and experience to deliver high-impact results in as little as 48 hours. A form…
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Effective Change Management Strategies and How Agencies are Evolving with Keith Bowermaster
30:28
30:28
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30:28Keith Bowermaster, founder and president of The Modig Group, is a seasoned executive who specializes in strategic communications and change management. For over thirty years, he has excelled at developing effective communication strategies, managing crises, and influencing diverse audiences. In this episode, he discusses his strategies for effectiv…
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Voice, Visibility, and Impact: Female Founders Changing the Game with Sophie Lee
34:57
34:57
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34:57Visibility is one of today’s buzziest topics - in fact, I was asked to speak about visibility at an event last year, stood on stage and declared ‘I fucking hate the word visibility’. Because when most people talk about visibility they focus on being seen and don’t scratch the surface of the deeper stuff that people truly crave. If you’re tired of t…
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6 Systems Every Wedding Pro Needs to Scale
21:50
21:50
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21:50Are your systems supporting your success — or slowly burning you out? In this episode, I’m shifting gears and diving into the backbone of every thriving wedding business: your systems and workflows. I’m breaking down the six essential systems you need to grow sustainably. We’re talking about saving time, energy, and sanity, while keeping your clien…
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How to Use Consultative Selling and Data Insights to Win Corporate Clients and Scale Your Business Featuring Jonny Cooper
26:57
26:57
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26:57Jonny Cooper spent 12 years as a professional musician, touring the world as a pianist before realizing he didn’t want to be broke forever and transitioning into sales. He gained experience selling home improvements, houseboats, hot tubs, and holidays, among other ventures, before building a financial services firm from scratch and scaling it to £1…
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Increasing AI Visibility Through Earned Media with Muck Rack's Linda Zebian and Matt Dzugan
31:11
31:11
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31:11In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack’s Vice President of Communications, and Matt Dzugan, the company’s Senior Director of Data, to discuss the evolving relationship between PR and AI. Together, they explore Muck Rack’s new AI-powered tool, Generative Pulse, along with its latest report on AI search. The conve…
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Prioritized GEO: How Brand Should Focus Resources on AI Visibility
34:43
34:43
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34:43Marketers are wasting time chasing the wrong AI tactics. Everyone’s debating “Should we post on Reddit? Add LLM.txt? Write summaries for LLMs?” — but missing the real priority. In this video, we introduce Prioritized GEO, our framework for how to actually show up in AI search (ChatGPT, Perplexity, and Google AI Overviews). We break down: -Why owned…
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How to Develop Systems Champions, Strengthen Teams, and Navigate Change with Proven AI Strategies Featuring David Andrew Jenyns
24:20
24:20
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24:20David Jenyns is a serial entrepreneur, systems devotee, and founder of SYSTEMology, a company dedicated to helping business owners worldwide scale and streamline their operations. With over 20 years of experience in franchising, digital marketing, and business strategy, Jenyns has established himself as a trusted leader in the industry. After succe…
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'A Special Set of Skills': How Vigilante is Breaking the PR Mold
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27:01In this episode of PR 360, Tod Perry interviews Melissa Christensen, co-founder of Vigilante PR. For nearly 20 years, she’s been the bridge between brilliant minds and the rest of the world, balancing the art and science of communication to flip tech jargon into stories that captivate investors, intrigue journalists, and convert customers. In this …
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LinkedIn Myths Busted: What Actually Works for Growing Your Brand with Laura Taylor
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39:49Today, I crack open the topic with an actual LinkedIn legend, Laura Taylor, to talk about why everyone is using visibility tactics on LinkedIn…and why most people are getting the basics all wrong. VISIBILITY ON LINKEDIN: IT’S NOT WHAT YOU THINK We all hear it: “Just be more visible and your business will explode.” LinkedIn, in particular, is presen…
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The Power of Niching – Why Serving Everyone Serves No One
15:34
15:34
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15:34Have you ever worried that narrowing your niche might mean losing business? In this episode, I unpack why niching down isn’t about exclusion—it’s about focus, alignment, and clarity that attracts the right clients to you. I’m sharing how I discovered my own niche over the years, the fears I had to overcome, and how specificity has helped me build s…
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How to Use Metaphors and Visual Communication to Engage Clients and Sustain Business Growth Long-Term Featuring Todd Cherches
28:15
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28:15Todd Cherches is the CEO and co-founder of BigBlueGumball, a NYC-based leadership and executive coaching firm. He is a member of Marshall Goldsmith’s “MG 100 Coaches,” a three-time award-winning adjunct professor of leadership at NYU, a lecturer on leadership at Columbia University, a TEDx speaker, and the author of the groundbreaking book, "VisuaL…
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Why Promotional Products Still Matter in the Digital Age with Drew Holmgreen
30:22
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30:22In this episode of PR360, Tod interviews Drew Holmgreen, the President and CEO of PPAI, the largest trade association for the $27B promotional products industry. Drew shares insights on the industry's massive economic impact, the emotional connections created through branded merchandise, and how companies can integrate physical products into digita…
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How to Reframe Fear, Set Meaningful Goals, and Build Momentum With the Paradox Process Featuring Thomas Jones
26:37
26:37
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26:37Thomas M. Jones is a psychotherapist, author, musician, and founder of an innovative technique, The Paradox Process, designed to rapidly transform negative feelings into powerful knowledge and insight—essentially, how to change your life by learning to direct your mind. In the world of medicine, his approach would be described as renegade; however,…
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The Difference Between Media and Attention with Paul Cohen
23:25
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23:25Paul Cohen is the founder of Attention Comms, an agency that helps mission-driven organizations fight for the attention they deserve and make a meaningful impact. As a trusted communications advisor, he has guided executives and teams across three continents, representing multinational corporations, startups, industry associations, sovereign govern…
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From Shetland to Success: How Karin Harmsworth Built Her Niche PR Journey
48:04
48:04
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48:04Hold onto your hats, and your pink hair clips, because this episode is about to shake up what you think you know about PR, visibility and what it means to show up for your business when you’re NOT based in the city, NOT working in an ‘Instagrammable’ niche, and absolutely NOT buying into the old-school ‘just shout loudest’ visibility hype. If you’v…
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From Creative to CEO – Owning Your Role as a Business Owner
18:16
18:16
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18:16Have you ever caught yourself thinking like a wedding planner instead of a business owner? In this episode, I dive into what it really means to step into your CEO role — not just as someone who plans beautiful weddings, but as the leader of a sustainable, aligned business. I’ll unpack the mindset shifts, boundaries, and systems that transform your …
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How to Create Authentic Brand Connections Using Emotional Motivation and Customer-Centric Business Strategies Featuring Kevin Perlmutter
25:47
25:47
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25:47Kevin Perlmutter is the Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy that puts emotional insight at the center of how brands attract and retain customers. He’s also the author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights. Kevin works with business and brand leaders to c…
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How to Optimize Your Brand for AI Search with Julie Wright
25:13
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25:13Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego. Since launching the firm in 1998, she has grown it into one of Newsweek’s Best PR Agencies in America. In this episode, Julie shares insights on the difference between organic and AI search, how to optimize brands …
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How to Pivot From Corporate to Entrepreneurship With Ecosystems, Collective Learning, and Fearless Commitment Featuring Suzanne Mau-Asam
24:07
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24:07After more than 20 years in the corporate world, Suzanne Mau-Asam has seen it all—the good, the bad, and the “we’re not sure what’s happening here.” But here’s the thing: she doesn’t stop at quick fixes or standard solutions. As a sociologist, certified somatic coach, learning and development specialist, and embodied leadership expert, Suzanne brin…
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Turning Lawyers into Popular Thought Leaders Bridget Mercuri
23:32
23:32
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23:32Bridget Mercuri is the PR and Earned Media Director at AMPLIFY, a revolutionary boutique legal marketing and PR agency. She specializes in getting lawyers and law firms into the conversations and spaces that matter most—positioning them as thought leaders in an increasingly crowded legal landscape. On this episode, she shares the significance of ea…
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Unlocking Identity Shifts for Greater PR and Business Visibility with Laura Perkes
43:18
43:18
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43:18By Laura Perkes
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Your Business, Your Way – Building an Aligned Wedding Brand
27:05
27:05
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27:05What if your business felt just as good behind the scenes as it looks on Instagram? In this episode, I’m diving deep into the idea of alignment—building a business that reflects your values, vision, and lifestyle rather than chasing trends or someone else’s version of success. Too many wedding professionals create a polished brand on the outside wh…
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How to Stand Out With Authentic Copy, Tough Love, and Mentorship After Leaving Corporate Leadership Featuring Liisa Reimann
24:09
24:09
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Creating a Cultural Conversation Around Books with Julia Drake
27:32
27:32
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27:32Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster c…
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