In the vast seas of sales methodology and technology, finding the right solutions for your team is overwhelming. Successfully setting up the sales process, sales leadership, and sales technology that is right for your team is difficult. The Sales SOS Podcast crew discusses the things that make or break sales organizations. Meet your Crew of Sales experts guiding your sales journey: Liz Heiman - CEO of Re: Sales; Brynne Tillman - CEO of Social Sales Links; Mike Simmons - CEO of Catalyst A.C.T ...
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Liz Heiman Podcasts
When was the last time you heard someone say, "Sales is the best job ever?"What if you discovered that selling is a great way to have a positive impact on the lives of your customers? It is possible! Catherine Brown, best-selling author of the book How Good Humans Sell®, hosts this podcast where she interviews Good Humans and discusses ways to sell with dignity and remain true to our values. Listen in and learn how to make sales the best job ever. More about Catherine: Catherine is the found ...
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Ep.60 Selling in Tough Economic Climates: Bringing Energy Back to a Struggling Team
24:07
24:07
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24:07In this episode, Liz Heiman, Brynne Tillman, Renee Bigelow, Mike Simmons and Darryl Praill talk about how sales leaders can maintain team morale during challenging economic periods. The conversation addresses how to manage negativity, encourage engagement, and build a culture of support. The group shares ideas such as using contests, recognition ef…
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Ep.59 Selling in Tough Economic Climates: Handling Uncertainty (Tariffs, Regulations, etc)
25:37
25:37
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25:37In this episode, Liz Heiman, Brynne Tillman, Renee Bigelow, Mike Simmons and Darryl Praill discuss the current challenges facing sales teams, including tariffs, packaging shortages, and shifts in global trade. The conversation focuses on how sales professionals can better support their customers by understanding both individual concerns and broader…
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Ep.58 Selling in Tough Economic Climates: Navigating Sales in a Down Market
28:31
28:31
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28:31In this episode, Liz Heiman, Brynne Tillman, Renee Bigelow, Mike Simmons and Darryl Praill talk about how to approach sales during periods of economic uncertainty. They focus on the importance of empathy, understanding each client’s situation, and reinforcing relationships with existing customers. The conversation includes suggestions such as conce…
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Ep.57 Selling in Tough Economic Climates: A Winning Mindset
27:09
27:09
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27:09In this episode, Liz Heiman leads a conversation with Brynne Tillman, Renee Bigelow, Darryl Praill, and Mike Simmons on how businesses can stay steady during economic uncertainty. The group focuses on the role of mindset, describing it as a mix of attitude, belief, and clarity. They explain how a clear structure and strong internal communication ca…
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Ep.56 Your Sales Team Isn’t Broken: Reading Buyer Signals and Closing Deals
37:43
37:43
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37:43In this episode, Liz Heiman, Mike Simmons, Renee Bigelow and Chris Bowen talk about how to recognize and respond to sales signals. They explore how to spot signs that a potential client is ready to move forward and the role of consistent communication in building trust. The group discusses how to set clear expectations, understand timing, and follo…
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Ep.55 Your Sales Team Isn’t Broken: How Better Questions Lead to Better Sales Conversations
27:03
27:03
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27:03In this episode, hosted by Liz Heiman and Liz Heiman featuring Brynne Tillman, Renee Bigelow, Mike Simmons and Chris bowen, the conversation centers on handling objections in sales. The crew discusses how to better understand the real concerns behind objections and respond in ways that move conversations forward. They highlight the value of social …
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Ep.54 Your Sales Team Isn’t Broken: Handling Objections with Confidence and Compassion
24:09
24:09
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24:09In this episode, hosted by Liz Heiman and featuring Brynne Tillman, Renee Bigelow, Mike Simmons and Chris bowen, the conversation centers on handling objections in sales. The group discusses how to better understand the real concerns behind objections and respond in ways that move conversations forward. They highlight the value of social listening …
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Ep.53 Your Sales Team Isn’t Broken: Building Credibility, Earning Trust
25:52
25:52
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25:52In this episode of the Sales SOS podcast, hosted by Liz Heiman, the focus is on how to sell during uncertain times. Guests Brynne Tillman, Mike Simmons, Renee Bigelow, and Chris Bowen share their thoughts on communicating clearly and connecting with potential clients in meaningful ways. The discussion highlights how to spark interest, share useful …
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Ep.52 Sales Leadership in a Virtual World: Leveraging Relationships or List Building
22:54
22:54
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22:54In this episode, Liz Heiman, Brynne Tillman, Renee Bigelow, Darryl Praill, and Chris Bowen explore the challenges of leading remote sales teams and how to keep them connected. They talk about the value of regular communication, using tools like Slack to stay in touch, and making virtual meetings more interactive with features such as polls. The con…
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Ep.51 Sales Leadership in a Virtual World: Keeping Remote Teams Engaged and On Track
21:22
21:22
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21:22In this episode, hosted by Liz Heiman, guests Brynne Tillman, Renee Bigelow, Darryl Praill, and Chris Bowen share ideas on how to run effective virtual sales meetings. The conversation covers how to avoid common missteps, set a positive tone, and keep teams involved. Suggestions include requiring video participation, using clear agendas, and encour…
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Ep50. Mastering Virtual Sales Meetings: Best Practices
19:50
19:50
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19:50This episode of the Sales SOS podcast, hosted by Liz Heiman with guests Brynne Tillman, Darryl Praill, Renee Bigelow and, Chris Bowen focuses on what it takes to lead in a virtual sales environment. The conversation centers on building meaningful relationships and growing prospect lists. Brynne Tillman explains how LinkedIn can be used to search an…
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Ep.49 Sales Leadership in a Virtual World: Rethinking Territory Management
29:57
29:57
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29:57This episode of the Sales SOS podcast, hosted by Liz Heiman, focuses on how sales teams are rethinking territory management. Brynne Tillman, Darryl Praill, Renee Bigelow and Chris Bowen join the conversation to share their perspectives on both traditional and virtual territory structures, the value of working existing networks, and what it takes to…
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Ep.48 The Future Of Sales: Treat Customers Like Humans, Not Transactions
13:36
13:36
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13:36In this episode of the Sales SOS podcast, hosted by Liz Heiman, we dive into the concept of loving your customers with experts Brynne Tillman and Renee Bigelow. The discussion revolves around how businesses can show genuine care for their customers by treating them the way they want to be treated. Key strategies include making introductions, offeri…
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Ep.47 The Future Of Sales: Keeping Remote Teams Engaged
19:11
19:11
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19:11In this episode of the podcast, we explore how the evolving landscape of sales requires a reevaluation of key performance indicators (KPIs) and sales metrics. We discuss the shift from traditional activity-based metrics to more meaningful measures of activity that drive successful outcomes. We highlight the need to focus on long-term relationships,…
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Ep.46 The Future Of Sales: Human Skills That Still Matter in the Age of AI
21:10
21:10
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21:10In this episode of the Sales SOS podcast, we dive into the human side of sales in an increasingly tech-driven world. Liz Heiman, Brynne Tillman, and Renee Bigelow explore the essential skills salespeople need today — from curiosity, resilience, and communication to adaptability and emotional intelligence. The conversation also highlights how AI and…
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Ep.45 The Future Of Sales: Rethinking Territory Management
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35:47
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35:47In this episode of the Sales SOS podcast, hosted by Liz Heiman, experts Brynne Tillman, and Renee Bigelow discuss the transformative landscape of sales driven by technological advances and AI. The conversation explores the enduring importance of relationships in sales, the evolution of technology's role, and the critical need for prompt writing ski…
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Ep.44 No More Sales Chaos: Accurate Forecasting
26:09
26:09
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26:09In this episode, top sales experts discuss the critical aspects of accurate sales forecasting for businesses. They point out the importance of having reliable data, understanding sales cycles, and recognizing seasonal impacts on forecasting accuracy. The conversation highlights the need for systems and processes that support data-driven decisions a…
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Ep.43 No More Sales Chaos: Plan to stay on Goal (Celebrating, offsites, skills checks, tracking progress)
32:14
32:14
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32:14In this episode, hosted by Liz Heiman with insights from Renee Bigelow, Darryl Praill, Chris Bowen, and Brynne Tillman, we dive into strategies to set and achieve sales goals for the new year. The discussion emphasizes dividing big goals into smaller, actionable steps, understanding the resources required for achieving targets, and creating detaile…
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Ep.42 No More Sales Chaos: 2025 Sales Culture – what needs to be different
23:29
23:29
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23:29In this episode, the crew discusses evolving sales cultures for 2025. Key topics include the shift towards empowering sales reps to act entrepreneurially, moving away from negative sales tactics, and fostering collaboration between product management, marketing, and sales teams. The discussion highlights the importance of maintaining clarity in com…
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Ep.41 No More Sales Chaos: Start the Year with Clarity
24:54
24:54
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24:54In this episode of the Sales SOS podcast, hosted by Liz Heiman, we discuss kicking off the new year right with a focus on personal and professional growth for 2025. Joined by experts Brynne Tillman, Darryl Praill, Chris Bowen, and Renee Bigelow, we delve into actionable strategies such as tackling unfinished tasks, being more intentional, and using…
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Ep40. From Chaos to Strategy: Setting Goals with Strategy, Not Hope
26:43
26:43
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26:4300:00 Introduction to Sales SOS Podcast 00:40 Meet the Crew and Discussing New Year Planning 01:03 Practical Goal Setting Strategies 02:19 Avoiding Common Goal Setting Mistakes 04:44 Meaningful Metrics and Celebrating Wins 07:35 Breaking Down Sales Goals 11:59 Empowering Your Sales Team 15:14 Leveraging Internal Relationships 22:56 The Importance o…
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Ep39. From Chaos to Strategy: Growing Revenue Through Existing Customers
25:37
25:37
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25:3700:00 Introduction to Sales SOS Podcast 00:41 Meet the Crew and Series Overview 00:52 Strategizing for the New Year 01:04 Leveraging Existing Customer Base 01:49 Importance of Happy Customers and Referrals 05:30 Maximizing Value from Key Accounts 07:59 Building Strong Customer Relationships 11:35 Effective Account Planning and Management 20:02 Whit…
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Ep38. From Chaos to Strategy: Turning Last Year’s Lessons into Next Year’s Wins
31:04
31:04
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31:0400:00 Introduction to Sales SOS Podcast 00:40 Today's Topic: Strategy and Planning for the New Year 00:49 Understanding the Past to Plan for the Future 02:36 Panel Discussion: Insights from Sales Experts 03:52 Reflecting on Sales Data and Performance 05:36 New Initiatives and Strategic Planning 14:28 Practical Steps for Sales Strategy 30:01 Final T…
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Ep37. From Chaos to Strategy: Planning Ahead
24:10
24:10
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24:1000:00 Introduction to Sales SOS Podcast 00:37 Diving into Sales Strategy 00:57 Planning for the New Year 01:37 Mike's Planning Insights 03:28 Chris's Approach to Planning 04:46 Liz's Planning Process 05:31 Renee Joins the Discussion 08:06 Defining Strategy vs. Tactics 19:14 Prioritizing Activities in Planning 23:02 Conclusion and Next Episode Tease…
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Ep36. Understanding Math: ROI on Sales Activity
25:54
25:54
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25:5400:00 Introduction to Sales SOS Podcast 00:43 Understanding Sales Math 02:21 Mapping the Buyer's Journey 03:47 Optimizing Revenue and Metrics 05:03 Changing the Math for Better Results 07:47 Aligning Strategy and Tactics 18:01 Compensation and Motivation 21:57 Execution and Alignment 23:21 Improving Sales and Marketing Literacy 24:39 Conclusion and…
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Ep35. Understanding Math: The Math of Hiring and Ramp Up
27:13
27:13
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27:1300:00 Introduction to Sales SOS Podcast 00:43 Meet the Sales SOS Crew 00:50 Understanding Sales Math 01:04 Hiring and Firing: A Client's Story 02:00 The Importance of Ramp Time and ROI 04:11 Sales vs. Revenue Explained 05:53 Common Mistakes in Sales Hiring 08:13 Onboarding and Setting Up for Success 12:41 Designing for Sales Success 25:45 Final Tho…
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Ep34. Understanding Math: Changing The Math
31:54
31:54
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31:5400:00 Introduction to Sales SOS Podcast 00:40 Meet the Sales SOS Crew 00:56 Understanding ROI in Sales 03:11 Challenges in Budgeting and ROI 07:11 Effective ROI Measurement Strategies 09:32 The Importance of Team Collaboration 26:41 Practical Tips for Lead Generation 30:51 Conclusion and Next Episode Preview…
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Ep33. Understanding Math: Basic Sales Math
35:00
35:00
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35:0000:00 Introduction to Sales SOS Podcast 00:40 Meet the Crew and Today's Topic: Sales Math 01:03 Debating Sales Math: Calls vs. Quality 01:43 Understanding Sales Math Basics 03:36 Simplifying Sales Math 05:48 Sales Math in Different Business Scenarios 07:56 Key Metrics in Sales Math 11:35 Pipeline and Conversion Rates 16:14 Marketing and Sales Align…
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Ep32. Making the most of Q4: Creepy Selling
24:55
24:55
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24:5500:00 Introduction to Sales SOS Podcast 00:40 Meet the Sales SOS Crew 00:59 Spooky Sales Tactics 01:32 Creepy Sales Behaviors 05:20 Personal Boundaries in Sales 08:51 AI and Automation in Sales 18:37 Impact of Sales Tactics on Brand 21:53 Final Thoughts and Wrap-UpBy Sales SOS Podcast
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Ep30. Making the most of Q4: Worst Mistakes
23:11
23:11
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23:1100:00 Introduction to Sales SOS Podcast 00:40 Meet the Sales SOS Crew 01:03 Common Mistakes in Q4 Sales Strategies 01:31 The Pitfalls of Discounting 03:02 Motivating Your Sales Team 03:55 Effective Sales Management Practices 04:46 Real-Life Examples of Sales Mistakes 05:35 Top 5 Q4 Sales Mistakes 16:10 Balancing Investor Expectations 22:04 Conclusi…
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Ep31. Making the most of Q4: Avoid the 4th Quarter Scramble
33:24
33:24
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33:2400:00 Introduction to Sales SOS Podcast 00:41 Meet the Sales SOS Crew 01:08 Planning for Next Year's Sales Success 01:49 The Importance of Consistent Prospecting 02:14 Leveraging Referrals and Content 06:15 Partnering for Greater Credibility 07:21 Strategic Sales Planning and KPIs 13:16 Behavioral KPIs and Funnel Management 16:41 Addressing Sales C…
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Ep29. Making the most of Q4: 4th Quarter Panic
32:53
32:53
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32:5300:00 Introduction to Sales SOS Podcast 00:40 Meet the Experts: Discussing the Q4 Scramble 01:53 Understanding the Market Slowdown 06:27 Strategies for Q4 Success 08:33 Proactive Sales Techniques 10:48 Leveraging Relationships and Upselling 20:24 Sales Leadership and KPIs 28:13 Final Thoughts and Wrap-Up…
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Ep26. Deconstructing Value: Value Proposition
25:43
25:43
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25:4300:00 Introduction to Sales SOS Podcast 00:43 Meet the Crew and Today's Topic 01:21 Understanding Value Proposition 02:46 Key Elements of a Value Proposition 04:14 The Importance of Timing in Value Propositions 09:16 Tailoring Value Propositions for Different Roles 15:54 Research and Listening for Effective Value Propositions 20:24 Common Mistakes …
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Ep27. Deconstructing Value: Communication
30:39
30:39
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30:3900:00 Introduction to Sales SOS Podcast 00:40 Meet the Sales SOS Crew 01:10 The Importance of Communication in Sales 01:43 Effective Communication Strategies 04:27 Understanding Client Communication Preferences 12:15 Handling Ghosting and Unresponsive Clients 13:39 The Power of Repetition in Messaging 15:21 Building Credibility and Trust 26:28 Leve…
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Ep25. Deconstructing Value: Solution/Value Selling
29:31
29:31
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29:3100:00 Introduction to Sales SOS Podcast 00:39 Meet the Crew and Today's Topic: Value Selling 01:34 Understanding Value in Sales 05:13 The Importance of Customer Perspective 11:00 Discovery and the Sales Process 20:40 Navigating Corporate Structures and Emotions 28:39 Conclusion and Next StepsBy Sales SOS Podcast
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Ep23. Effective Sales Management: Coaching
28:53
28:53
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28:53Join us in this episode as we highlight the pitfalls of unrealistic sales goals, the significance of effective communication with CFOs, and the necessity of market-grounded forecasting. The challenges of balancing targets in different environments, understanding investor expectations, and the importance of configuring CRM systems are discussed. We …
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Ep24. Effective Sales Management: Leading Indicators & KPIs
23:24
23:24
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23:2400:00 Introduction to Sales SOS Podcast 00:43 Diving into Effective Sales Leadership 01:23 Understanding and Measuring KPIs 05:51 Customizing KPIs for Sales Success 09:49 Team and Cultural KPIs 11:20 Determining Lead Distribution with KPIs 12:11 Involving the Team in KPI Creation 13:22 Utilizing CRM Dashboards for Self-Monitoring 15:10 The Importan…
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Ep21. Effective Sales Management: Running Sales Meetings
31:33
31:33
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31:3300:00 Introduction to Sales SOS Podcast 00:43 Meet the Sales SOS Crew 01:20 Defining Sales Leadership vs. Sales Management 02:42 Effective Sales Leadership Strategies 03:59 Motivating and Managing Sales Teams 06:31 The Role of Culture in Sales Leadership 12:18 Leading by Example and Engagement 14:30 Salespeople's Disconnect from Management 16:17 Th…
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Ep22. Effective Sales Management: Funnel Reviews
35:39
35:39
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35:3900:00 Introduction to the Sales SOS Podcast 00:40 Essential Tools for Sales Leaders 01:17 The Role of RevOps in Sales 03:35 Daily Responsibilities of a Sales Leader 04:51 Importance of CRM and Data-Driven Decisions 06:57 Effective One-on-One Meetings 07:45 Balancing Data and Relationships 08:44 Types of Sales Meetings 11:05 Team Sales Meetings: Bes…
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Ep20. Redefining Sales Process: Aligning with the CRM
24:48
24:48
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24:4800:00 Introduction to Sales SOS Podcast 01:00 Aligning CRM with Sales Process 02:00 Challenges in CRM Implementation 03:02 The Core Purpose of CRM 04:21 Documenting Sales Processes in CRM 06:35 Top of the Funnel Work 08:20 Debate on CRM Tools 11:39 Importance of CRM Strategy 12:29 Integrating Tools for Seamless Workflow 13:05 Maximizing CRM Efficie…
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Ep19. Redefining Sales Process: Activities and Rules
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25:30
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25:3000:00 Introduction to Sales SOS Podcast 00:39 Meet Your Hosts: Liz Heiman and Mike Simmons 01:07 Deep Dive into Sales Process Stages 01:51 Tools and Activities for Each Sales Stage 05:41 Common Mistakes and How to Avoid Them 08:17 Flexibility in Sales Processes 12:33 Spotting CRM Bull Crap Behavior 12:57 Sales Process: Tool or Handcuff? 13:46 Align…
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Ep18. Redefining Sales Process: Defining Stages
31:38
31:38
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31:3800:00 Introduction to Sales SOS Podcast 00:40 Meet the Hosts: Liz Heiman and Mike Simmons 00:58 Defining Sales Stages 01:40 Starting the Sales Process 04:10 Mike's Sales Stages Explained 10:51 Liz's Approach to Sales Stages 15:01 Starting the Closing Process 15:25 Consistency in Sales Language 16:59 Defining Sales Terms Clearly 17:40 Aligning Sales…
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Ep17. Redefining Sales Process: What is Sales Process
26:28
26:28
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26:2800:00 Introduction to Sales SOS Podcast 00:40 Meet the Hosts: Liz Heiman and Mike Simmons 00:51 Understanding Sales Process 01:30 The Importance of a Structured Sales Process 02:42 Mike Simmons' Background and Insights 05:23 Defining Sales Process 09:39 Common Misconceptions About Salespeople 11:37 The Dopamine Trap in Sales 12:01 Sales Process as …
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00:00 Introduction to Sales SOS Podcast 00:46 Today's Topic: Building Your Sales Organization 01:06 Effective Onboarding Strategies 02:29 Personalizing the Onboarding Experience 05:14 Setting Clear Expectations 07:06 Common Onboarding Mistakes 07:43 Designing for Internal Customer Experience 08:34 Creating Early Engagement Across Departments 09:31 …
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00:00 Introduction to Sales SOS Podcast 00:44 Today's Topic: Building Your Sales Organization 01:12 Common Hiring Mistakes 01:55 Effective Hiring Processes 06:14 Scenario Testing and Feedback 07:52 Values and Diversity in Hiring 15:06 The Importance of Purpose and Values in Sales 15:47 Sales Team as Recruiters 16:21 Representing Your Brand 17:29 Ke…
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Ep14. Building a Sales Org: Defining the job(s)
25:59
25:59
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25:5900:00 Introduction to Sales SOS Podcast 00:48 Building Your Sales Organization 01:42 Understanding Sales Roles and Titles 02:40 Debating the Role of BDRs 05:19 The Evolution of Sales Roles 08:39 Challenges in Defining Sales Roles 10:52 Addressing Bottlenecks in Sales Processes 12:39 Addressing Common Sales Strategy Pitfalls 13:03 The Talent Bottlen…
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Ep13. Building a Sales Org: Sales Org Structure
32:43
32:43
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32:4300:00 Introduction to the Sales SOS Podcast 00:41 Today's Topic: Building Your Sales Organization 01:17 Exploring Sales Organization Structures 01:56 Specialization in Sales Roles 02:57 The Role of Account Management 05:57 Challenges and Strategies for Entrepreneurs 18:46 The Importance of Customer Success 32:04 Final Thoughts and Wrap-Up…
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Ep12. Target Market: How to Create Lists and Target Your Market
31:21
31:21
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31:21In this episode, we tackle target-market, focusing on how to create, list, and target your market. We discuss the importance of aligning sales and marketing on the ideal customer profile, maintaining clean data, and building lists with insights from tools like LinkedIn Sales Navigator. We also emphasize the need for personalized messaging and engag…
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Ep11. Target Market: Understanding Your Client Base
33:24
33:24
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33:24In this episode, we cover understanding your client base and how it can help you identify your ideal customer for marketing purposes. We highlight the importance of analyzing existing clients to determine profitable ones and using data to uncover trends. We also explore the role of Net Promoter Score in leveraging satisfied customers to attract new…
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Ep10. Target Market: Account-Based Approach
30:20
30:20
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30:20In this episode of the Sales SOS Podcast, we explore the topic of Account-Based Marketing (ABM) and the importance of a targeted approach in sales. We discuss identifying key accounts and all stakeholders involved in the buying process. We emphasize the need for collaboration between sales and marketing to create personalized content and strategies…
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