Best MuscleTech Podcasts (2025)

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#191: Calocurb - Natural GLP-1 Activator (600% Increase!) - Sarah Kennedy & Dr. Edward Walker 1:20:34

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2d ago1:20:34

1:20:34

For Episode #191 of the PricePlow Podcast, we explore one of the most interesting and scientifically-rigorous appetite control stories we've encountered on the podcast yet. Mike sits down with Sarah Kennedy, founder and CEO of Calocurb, and Dr. Edward Walker, the lead scientist behind the development of AmarasateÂ®, the natural hop extract at the h…

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#190: One Innovation Labs: LiposoMax® Industry Partnerships Bring True Liposomal Innovation to Market 1:05:43

9d ago1:05:43

1:05:43

On Episode #190 of the PricePlow Podcast, Mike and Ben host a special round-robin format from SupplySide Global 2025, recorded live at the ONE Innovation Labs booth. This episode showcases the collaborative power of the supplement industry, featuring conversations with Dr. Pedro Perez and Anthony Armas (ONE Innovation Labs), Katie Emerson and Karen…

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#189: CREATEA Panel at SupplySide Global 2025 with PLT Health, Glanbia Nutritionals, NNB Nutrition, NutriScience, & Lacore Nutraceuticals 33:42

15d ago33:42

33:42

On Episode #189 of the PricePlow Podcast, we bring you a special panel discussion from SupplySide Global 2025 featuring the brilliant minds behind CREATEA Mighty Mango, the groundbreaking collaborative concept beverage that's redefining what's possible in functional drink formulation. Building on the viral success of last year's XPO NRG, CREATEA ta…

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#188: Edwin Gonzalez & Michael Alfaro - Redefining Vitamin B12 with HTBA's MecobalActive 44:24

17d ago44:24

44:24

For Episode #188 of the PricePlow Podcast, we welcome Edwin Gonzalez, Functional Health Sales Manager at Health Tech Bio Actives (HTBA), alongside Michael Alfaro from Master Foods Lab. This episode marks a milestone collaboration: putting cutting-edge vitamin B12 science into functional foods that consumers can actually feel working.Edwin introduce…

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#187: Strom Sports & PLT Health - UK vs US Supplement Standards and Strategies 1:41:05

25d ago1:41:05

1:41:05

On Episode #187 of the PricePlow Podcast, we welcome Richard Foster (founder of Strom Sports UK) and Dean Harris (president of Strom Sports US) for an in-depth discussion filmed at PLT Health Solutions headquarters in Morristown, New Jersey. Joined by PLT's Steve Fink (who first joined us in Episode #146), this marks the podcast's first deep dive i…

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#186: Marc Lobliner - Why goBHB Will Be Bigger Than Creatine 56:29

1M ago56:29

56:29

For Episode #186 of the PricePlow Podcast, we welcome back Marc Lobliner, who returns with major news: he's now President of Ketone Labs. Marc brings his signature energy and bold predictions to discuss why he believes goBHB will become bigger than creatine in the supplement industry.Since we last formally spoke with Marc on the podcast in October …

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#185: Jonathan Baner & James Stone: Making Better-For-You Snacking Better with Glanbia Nutritionals 1:23:06

1M ago1:23:06

1:23:06

On Episode #185 of the PricePlow Podcast, Mike and Ben welcome Jonathan Baner (Senior R&D Director) and James Stone (Vice President of Global Marketing and Insights) from Glanbia Nutritionals to explore the fascinating world of protein extrusion technology and better-for-you snacking. This powerhouse team brings deep expertise in both the science a…

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#184: Ed Dosz #2 - NutriScience ButyraGen's Direct Butyrate Generation for Gut Health 58:16

1M ago58:16

58:16

In Episode #184 of the PricePlow Podcast, Mike and Ben welcome back Ed Dosz, VP of Science Innovation at NutriScience Innovations, for a comprehensive exploration of ButyraGen, a revolutionary ingredient that generates butyrate directly in the small intestine. With butyrate serving as the primary fuel for colon cells while playing crucial roles in …

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#183: Raza Bashir - MuscleTech's Quality Control Excellence and Innovation Pipeline 1:28:13

2M ago1:28:13

1:28:13

On Episode #183 of the PricePlow Podcast, Mike and Ben sit down with Raza Bashir, Chief Innovation Officer at MuscleTech and Iovate, for an in-depth conversation about supplement quality control, manufacturing excellence, and the exciting innovation pipeline that has him more energized than ever in his nearly 20-year career. Broadcasting from Muscl…

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#182: Brew Shockalaka - Max Fairchild, Chuck Letchman, & Daniel Pierce Revolutionize Coffee with Nootropics 1:17:07

2M ago1:17:07

1:17:07

On Episode #182 of the PricePlow Podcast, Mike and Ben welcome back Max Fairchild alongside industry legend Chuck Letchman and marketing strategist Dan Pierce to explore the launch of Brew Shockalaka, a revolutionary zero-sugar coffee beverage that's redefining what functional drinks can be. This isn't your typical RTD coffee or energy drink - it's…

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#181: Ryan and Jeff Gardner - Bucked Up's Billion-or-Bust Empire and the New Black Ant Pre-Workout 1:19:23

2M ago1:19:23

1:19:23

On Episode #181 of the PricePlow Podcast, we sit down with twin brothers Ryan Gardner (CEO) and Jeff Gardner (CMO) of Bucked Up at their Salt Lake City headquarters. This conversation reveals the remarkable journey from internet marketing pioneers to building a billion dollar million supplement empire, complete with helicopter rides over Utah's mou…

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#180: Dan DeMarino & Anthony Clark - Helaina's Precision Fermentation Revolution with effera™ 57:07

2M ago57:07

57:07

On Episode #180 of the PricePlow Podcast, Mike and Ben venture into the heart of Manhattan to visit Helaina, where they sit down with Dan DeMarino, Business Development Director, and Anthony Clark, Chief Technology Officer, for an in-depth exploration of precision fermentation technology and efferaâ�¢ human-equivalent lactoferrin.This conversation …

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#179: Tyrus Sciarra: The Flavor Dominator on Innovation, Sucralose vs. Natural Sweeteners, & Industry Trends 1:19:13

3M ago1:19:13

1:19:13

On Episode #179 of the PricePlow Podcast, Mike and Ben sit down with Tyrus Sciarra, the high-energy sales dynamo from Sensapure Flavors, at IFT First 2025 in Chicago. Broadcasting from Sensapure's booth (the same location where we recorded our Episode #175 with Solar Foods), this conversation dives deep into the evolving world of flavor science, in…

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#178: Veritacor Supplement Manufacturing: GMP Excellence and the Future of Production w/ Frank Santos & Derek Curtiss 1:15:27

3M ago1:15:27

1:15:27

On Episode #178 of the PricePlow Podcast, Ben and guest co-host Joey Savage take listeners inside Veritacor Manufacturing in Luling, Texas, for an exclusive facility tour and in-depth conversation with founders Frank Santos and Derek Curtiss. This episode provides a rare behind-the-scenes look at what it takes to build and operate an NSF-certified,…

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#177: GNC Franchisees Laura Dalton, Eric Miller, Benny Farzad, and Mona Bailey with MuscleTech Innovation from Raza Bashir 56:22

3M ago56:22

56:22

In the grand finale of our 2025 GNC Global Conference coverage, Mike and Ben deliver a comprehensive three-part episode that captures the full spectrum of the supplement retail ecosystem. From seasoned franchisees with decades of frontline experience to cutting-edge product innovation from MuscleTech, this conversation showcases why the supplement …

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#176: Arun Kanth & Tyshawn Bryant - The Gremin Breakthrough Brings Curcumin to Sports Nutrition 1:22:21

4M ago1:22:21

1:22:21

In this two-part Episode #176 of the PricePlow Podcast, we explore Gremin, the breakthrough dual polyphenolic ingredient from Zeus Hygia that's revolutionizing sports nutrition recovery.First, we sit down with Dr. Arun Kanth, founder of Zeus Hygia, to dive deep into the science behind this patent-pending combination of curcumin and green coffee ext…

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#175: Protein "Out of Thin Air" with Solar Foods Solein - Juan Benítez-García & Sini Möttönen 1:09:31

4M ago1:09:31

1:09:31

On Episode #175 of the PricePlow Podcast, we sit down with Juan BenÃtez-GarcÃa, Chief Sales Officer, and Sini MÃ¶ttÃ¶nen, Senior Application Scientist from Solar Foods at IFT First 2025 in Chicago. Broadcasting from the Sensapure Flavors booth, we explore the revolutionary SoleinÂ® protein that's literally made "out of thin air".This isn't your t…

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#174: Glanbia Nutritionals Strength Platform: CreaBev, OptiATP, and the Future of Beverage Innovation 1:17:12

4M ago1:17:12

1:17:12

On Episode #174 of the PricePlow Podcast, Mike and Ben sit down with Rachel Schreck (Product Strategic Manager) and Brent Petersen (Vice President of Research) from Glanbia Nutritionals to explore the revolutionary Glanbia Nutritionals Strength Platform that's transforming how we think about performance ingredients, especially in beverage applicati…

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#173: Creapure - The Standard in Creatine with Alzchem's Mirko Holzmüller & Stefan Schweyer 59:53

4M ago59:53

59:53

On Episode #173 of the PricePlow Podcast, Mike and Ben dive deep into the world's most researched supplement with Mirko HolzmÃ¼ller and Stefan Schweyer from Creapure, the premium creatine monohydrate brand manufactured by AlzChem in Germany. This comprehensive conversation explores everything from the unique German manufacturing process that delive…

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#172: Eric Morato & Jack Sehgal - Selling Supplements in Latin America with SND Distributors 34:03

5M ago34:03

34:03

On Episode #172 of the PricePlow Podcast, recorded at the 2025 GNC Global Conference, Mike and Ben sit down with Eric Morato of Sports Nutrition Distributors (SND) and Jack Sehgal of Nutralabz to explore the complex world of Latin American supplement distribution. This conversation provides an insider's look at one of the most promising yet challen…

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#171: The Shoden Revolution: How Arjuna Naturals Made Ashwagandha 10X More Effective 1:15:35

5M ago1:15:35

1:15:35

In this major episode of the PricePlow Podcast, Mike and Ben visit Arjuna Natural's Dallas headquarters for an in-depth exploration of botanical innovation and scientific excellence. Joined by Nipen Lavingia (VP of Brand Innovation), Bennito Russo (Head of Sales), and Keely Johnson (VP of Sales & Marketing), this conversation reveals why Arjuna Nat…

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#170: Michael Costello - GNC's Creatine-Using CEO is ONE OF US! 22:45

5M ago22:45

22:45

On Episode #170 of the PricePlow Podcast, we had the opportunity to sit down with GNC CEO Michael Costello at the 2025 GNC Global Conference in Orlando, Florida, for an eye-opening conversation that reveals why this supplement-using industry leader truly is "one of us". Michael's journey from a volleyball-playing creatine customer in the 1990s to c…

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#169: Jack Sehgal & Ben Benedict - Nutralabz Launches a GR8 Partnership with GNC 49:57

5M ago49:57

49:57

In Episode #169 of the PricePlow Podcast, Mike and Ben sit down with industry veterans Jack Sehgal and Ben Benedict at the 2025 GNC Global Conference to explore the remarkable journey behind Nutralabz and its two breakthrough brands: Basic Supplements and GR8 Lifestyle. This conversation reveals the strategic thinking, authentic partnerships, and "…

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#168: TJ Dillashaw - From Fighter to Founder (Wild Society Nutrition) 54:45

6M ago54:45

54:45

In this episode of the PricePlow Podcast, we welcome TJ Dillashaw, two-time UFC Bantamweight champion turned supplement entrepreneur, to discuss his journey from elite fighter to founder of Wild Society Nutrition. This fascinating conversation explores how TJ's decades of competition experience, combined with hard-learned lessons about supplement q…

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#167: Laura Katz - Helaina Revolutionizes Nutrition with effera™ Human Identical Lactoferrin 1:07:17

6M ago1:07:17

1:07:17

In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary efferaâ�¢ ingredient. This fascinating conversation traces Laura's journey from discovering the black market for breast milk to developing precision fermen…

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#166: Ed Dosz - Going Beyond Taurine with MalTor by NutriScience Innovations 1:04:22

6M ago1:04:22

1:04:22

In episode #166 of the PricePlow Podcast, Mike and Ben welcome Ed Dosz, VP of Science Innovation at NutriScience Innovations, to discuss MalTor, a groundbreaking ingredient that combines taurine and L-malic acid in a patent-pending complex. With his Ph.D. in food science and extensive background at NOW Foods, Ed brings deep scientific expertise to …

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#165: Cody Flynn - OmniActive Health Technologies' enXtra and Botanical Innovations 45:49

7M ago45:49

45:49

In Episode #165 of the PricePlow Podcast, Mike and Ben welcome Cody Flynn of OmniActive Health Technologies to discuss the company's impressive botanical ingredient portfolio and manufacturing processes. Recorded at Natural Products Expo West 2025, this enlightening conversation covers OmniActive's journey from its roots in the spice trade to becom…

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#164: SupplySide Connect New Jersey - Navigating Uncertainty in Tariffs, FDA Oversight, and Supplement Trends 47:48

7M ago47:48

47:48

For Episode #164 of the PricePlow Podcast, Ben Kane sits down with Cassie Smith (Senior Editorial Content Director at SupplySide) and Josh Long (Associate Editorial Director at SupplySide Supplement Journal) for a dynamic discussion recorded live at SupplySide Connect New Jersey 2025. This wide-ranging conversation dives into the most pressing issu…

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#163: Katie Emerson & Tony Miano - Kyowa Hakko's Setria Glutathione & Cognizin Research Updates 29:52

8M ago29:52

29:52

In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie's year and a half hiatus from the PricePlow Podcast. They're joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting CognizinÂ® citicoline into so many numerous beverage innovations. R…

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#162: Andy Holmes - Informed Sport with Olympic-Level Supplement Testing 1:00:04

8M ago1:00:04

1:00:04

In this episode of the PricePlow Podcast, we're joined by Andy Holmes, Business Development Manager for LGC Science's Informed family of certification programs. This fascinating conversation dives deep into the world of dietary supplement testing and certification, focusing on how these programs help ensure product safety and quality for athletes a…

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#161: Revolutionizing RTD Protein Beverages with Arla Foods Ingredients BLG-100 (Sebastian Poulsen & Preston Losee) 56:46

10M ago56:46

56:46

In a special episode of the PricePlow Podcast that includes a tasting panel, we welcome Sebastian Poulsen, Application Scientist at Arla Foods Ingredients, to explore the future of ready-to-drink protein beverages. Alongside returning guest Preston Losee, Sebastian guides us through an extensive sampling of innovative protein drink concepts powered…

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#160: Jack Sehgal & Chuck Zhang - Nutrablend Foods + Selling Supplements in China 1:04:15

11M ago1:04:15

1:04:15

On Episode #160 of the PricePlow Podcast, Mike and Ben continue their conversation from the Basic Supplements launch, this time joined by Jack Sehgal, CEO of Nutrablend Foods, and Chuck Zhang for an in-depth discussion about supplement manufacturing, quality control, and the evolving Chinese market.After our fascinating discussion with Basic Supple…

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#159: MuscleTech EuphoriQ V2 Beta-Testing on the PricePlow Discord 46:44

12M ago46:44

46:44

In Episode 159 of the PricePlow Podcast, Ben, Mike, and a panel of beta-testers from the PricePlow Discord sit down with Dan Grasso from MuscleTech to dive into the evolution of the fan-favorite pre-workout, EuphoriQ.Known for its balanced energy and smooth focus, EuphoriQ quickly became a staple in the supplement community after its initial releas…

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#158: Jonathan Scheiman - Fitbiomics Decodes Elite Athlete Microbiomes Into VNella 59:13

12M ago59:13

59:13

On Episode #158 of the PricePlow Podcast, Mike and Ben are joined by Jonathan Scheiman, co-founder and CEO of FitBiomics, to discuss VNella, a revolutionary probiotic strain derived from the microbiomes of elite athletes. The conversation explores how this cutting-edge innovation optimizes endurance, reduces fatigue, and brings next-generation biot…

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#157: Kyle Thomas - Nutrabolt/C4 Chief Commercial Officer Talks Hershey Partnership 46:23

12M ago46:23

46:23

In Episode 157 of the PricePlow Podcast, Mike and Ben sit down with Kyle Thomas, Chief Commercial Officer of Nutrabolt, to discuss the company's groundbreaking partnership with The Hershey Company. Kyle, who joined Nutrabolt in 2021 after years in the Coca-Cola system, provides unique insights into how this collaboration came to be and what it mean…

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#156: Marc Curcio & Laura Valley - Basic Supplements Gets Back to the Basics 1:15:59

1y ago1:15:59

1:15:59

On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to provide high-quality, simplified nutritional products.In today's fast-paced supplement industry, consumers are often bombarded with complex products boasting long lists of ingredients and lofty …

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#155: Beverage Innovation with Kyowa at SSW 2024 - Lou Ferrer (MacroCap Labs) & Darin Decker (Applied Nutrition) 33:37

1y ago33:37

33:37

Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA).MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry -- they're the ones respo…

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#154: Sandy Almendarez - SupplySide West Rebrands to SupplySide Global (Informa Markets) 27:57

1y ago27:57

27:57

For Episode #154 of the PricePlow Podcast, Mike and Ben sit down with Sandy Almendarez, the Vice President of Content at Informa Markets, to discuss SupplySide West 2024 live from the event. Sandy provides an introduction to her role and responsibilities, overseeing the educational programming and content for the large trade show.We reached out to …

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#153: Danielle Citrolo - Cognizin Citicoline GENE Research by Kyowa Hakko 38:39

1y ago38:39

38:39

In Episode 153 of the PricePlow Podcast, we're joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to discuss exciting new research on Cognizin Citicoline.Cognizin, an industry-leading nootropic ingredient known for its benefits in brain health, has long been praised for its ability to support focus, …

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#152: Shawn Wells and Dustin Elliott: NNB Nutrition Takes on GLP-1, MPS, and Collaborative Energy 1:44:52

1y ago1:44:52

1:44:52

In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on NNB's cutting-edge ingredient developmen…

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#151: Bill Russell - The Magnum Masterplan: Magum Nutraceuticals Goes Global 57:45

1y ago57:45

57:45

In Episode 151 of the PricePlow Podcast, Mike and Ben sit down with Bill Russell, CEO of Magnum Nutraceuticals, for an insightful discussion on building a premium supplement brand in an increasingly crowded market. Bill, who acquired Magnum Nutraceuticals two years ago, shares his unique journey from a customer of the brand to its leader. With a ba…

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#150: Dr. Garrett Smith - The Vitamin A Toxicity Epidemic 1:59:11

1y ago1:59:11

1:59:11

Dr. Garrett Smith, known as the Nutrition Detective, joins the PricePlow Podcast to discuss his journey into the world of vitamin A toxicity and its connection to numerous health issues. This is an impactful episode, as we're learning how damaging this fat-soluble class of molecules is -- especially when consumed in excess over time -- and how diff…

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#149: Scott Zimmerman & Derek Greer - Flavoring the Future at Sensapure Flavors 1:29:31

1y ago1:29:31

1:29:31

Welcome to Episode #149 of the PricePlow Podcast! In this special episode, Mike and Ben take you on a journey to Salt Lake City, where they visited the cutting-edge facilities of Sensapure Flavors. After spending 36 immersive hours learning the intricacies of flavor science, they sit down with two industry experts: Scott Zimmerman, a seasoned flavo…

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#148: Elias Chiatalas - aXivite Burns Fat AND Boosts Performance 1:02:31

1y ago1:02:31

1:02:31

On Episode #148 of the PricePlow Podcast, Mike and Ben welcome Elias Chiatalas, CEO of SEE Nutrition, to discuss aXivite, a supplement ingredient known for fat loss and sports performance benefits.Elias shares his journey, starting as an athlete and pursuing a degree in physical therapy, before moving into strength and conditioning. His passion for…

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#147: Eric Withee - Support the Gut-Brain Axis (and Stool!) with Digexin 52:52

1y ago52:52

52:52

On Episode #147 of the PricePlow Podcast, Mike and Ben are joined by Eric Withee, the Director of Ingredient Innovation at Freemen Nutra. The top of conversation is a new dietary supplement ingredient named Digexin, which is a combination of ashwagandha and okra extracts designed to support gut health.Freemen Nutra is traditionally a distributor of…

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#146: Dr. Jeremy Appleton & Steve Fink - PLT Health's Cognitive Ingredients 1:24:40

1y ago1:24:40

1:24:40

On Episode #146 of the PricePlow Podcast, Mike and Ben welcome Steve Fink, Vice President of Marketing, and Dr. Jeremy Appleton, Director of Medical and Scientific Affairs, from PLT Health Solutions, a company specializing in natural, botanical ingredients.In this episode, we dive deep into the science behind some of the most innovative cognitive-s…

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#145: Arla Foods Ingredients - Protein Bar Science (Christian Jonassen & Preston Losee) 1:01:14

1+ y ago1:01:14

1:01:14

On Episode #145 of the PricePlow Podcast, Mike and Ben sit down with Christian Jonassen and Preston Losee from Arla Foods Ingredients to learn more about manufacturing protein bars and high-protein snacks - especially from the ingredient perspective.Arla Foods Ingredients is a subsidiary of Arla Foods, the world's fourth-largest dairy company. We r…

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#144: Dom Kuza: Formulating by Blood Work at Revive & Raw Nutrition 58:47

1+ y ago58:47

58:47

On Episode #144 of the PricePlow Podcast, Mike and Ben welcome Dominic Kuza of Raw Nutrition and Revive MD, who comes on to explain some of the new formulas he's been working on at the two companies since starting earlier this year.Dom was invited to explain his new formulation, the forthcoming Revive MD Sleep supplement, but as we dive deeper, he …

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#143: Dan Lourenço #6: Ghost Legend V4 and the Ghost 100 Year Plan 1:25:07

1+ y ago1:25:07

1:25:07

Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one's quite the catch-up, with discussion of all things big and small.This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price.We get into t…

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#142: Chad Kerksick - Dileucine, Dihydroberberine, & GLP-1 Research (2 of 2) 1:00:21

1+ y ago1:00:21

1:00:21

In Episode 142 of the PricePlow Podcast, Mike and Ben continue the conversation with Chad Kerksick, President of the International Society of Sports Nutrition (ISSN). We met Chad in Episode #141 -- he's an esteemed researcher in exercise science and nutrition. This episode delves deeper into the specifics of study design and the exploration of inno…