Welcome to Redefining Outbound, a new series co-hosted by Cognism's UK and US sales leaders. They'll be sitting down with the most forward thinking sales leaders to explore how and why B2B buying behaviour has changed. They'll also unpack why these trends are important for organisations today.
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Explore the human side of sales and business with host Tyler Lindley. Leaders in their field share a dose of inspiration through stories about life and business. Sales professionals provide tactical tips you can put into practice today. It all comes together to help you chart your path forward. Achieve your goals on your terms — get inspired by stories from extraordinary people, elevate your performance with the latest outbound tactics, and find the lift you need to take your career to the n ...
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We interview outbound sales leaders so that you can learn directly from the people on the front lines. Our goal is to help our audience learn sales development, coaching, and prospecting best practices from people that are currently building or have built SDR teams.
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The Prospecting Podcast is a podcast focused on making you better at outbound prospecting. Whether you are AE, SDR, BDR, or just a pirate, we don't care. We're grabbing some of our favorite people in sales, rotating in content where you can learn about selling. This show is sponsored by LeadIQ, which helps sales team focus on high value activities when they do outbound prospecting.
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B2B buying has changed and sales approaches need to catch up! Listen to key conversations with sales leaders and get actionable insights you can use everyday to improve your skills.
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The Enterprise Sales Development podcast offers insights on ABM, prospecting, outbound, and the world of sales development. Host Eric Quanstrom is the CMO at the leading Sales Development company CIENCE, where he interviews proven leaders, rockstar performers, renowned authors, and one-of-a-kind personalities to learn the latest and greatest strategies for success. Come level up with us!
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Lessons in Leading and Elevating SDR Teams with David Wilkins, Founder of Saleswise and SDR Leaders of EMEA
25:48
25:48
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25:48Cognism’s VP of Sales Development, Catherine Olivier, sits down with David Wilkins to unpack what it really takes to be an impactful SDR leader in today’s sales landscape. They dive into the difference between good and great SDR teams, how to build high-performing teams from the ground up, and why strong leadership is about more than just tracking …
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388: Get the Story Right or Die Trying with J Ryan Williams
58:01
58:01
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58:01J. Ryan Williams spent years leading sales at high-growth startups. Then he quit. Not because he lost faith in sales, but because he realized most founders were doing it backwards. Product-market fit starts with message-market fit. Say it simply. Say it like an insider. Say it on camera. Then watch everything else get easier. Highlights include: Th…
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387: Build It Free. Prove It Fast. Then Charge.
28:35
28:35
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28:35The best startup ideas don’t start with brainstorming. They start with frustration. Anirudh Ganesh didn’t invent a new market. He spotted an obvious, painful inefficiency: boutique hotels had outdated, unusable websites, losing up to 30% of revenue to online travel agencies (OTAs). Startup ideas don’t need to be revolutionary. They need to fix some…
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386: Enterprise Tech, Built Like a Startup with Thomas Kircheis
50:23
50:23
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50:23Product-market fit doesn’t always start with innovation. Sometimes, it starts with frustration. That’s exactly how Pulpo WMS began: not as a genius idea in a boardroom, but as a real-world pain point inside a medical warehouse. Highlights include: Has Anyone Actually Tried This? (03:53), Where did Rebillia’s First Customer Come From? (09:33), The P…
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Where Customer Success Meets Outbound: Growth Beyond the Sale with Natasha Evans
29:12
29:12
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29:12This week we’re flipping the script and looking at outbound through a post-sale lens. Evan Nelson, VP of Customer Experience at Cognism, sits down with Natasha Evans, VP of Customer Growth at Hook, to explore how Customer Success can become a true driver of revenue. They dive into how principles from traditional outbound sales are deeply relevant i…
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385: Built from Frustration with Moran Mizrahi
18:31
18:31
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18:31When Moran Mizrahi joined us on the Predictable Revenue Podcast, the conversation started with something every founder can relate to: the moment you hit a wall using a tool that clearly wasn’t designed for people like you. For Moran and Rebillia, that moment came in the subscription billing space. After years running retail and eCommerce businesses…
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384: Podcasts as a Growth Channel with Dr. Jeremy Weisz
49:40
49:40
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49:40Collin Stewart almost canceled this episode. Not because the guest wasn’t great, he was. Dr. Jeremy Weisz, co-founder of Rise 25, helped Collin get his podcast off the ground years ago. No, Collin hesitated because the strategy they were about to talk about… was working too well. “I don’t want everyone else to start doing this,” Collin admitted. “I…
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383: From Messy Beginnings to Product-Market Fit with Ty Allen
27:29
27:29
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27:29After a serious spinal injury left him temporarily paralyzed, Ty had to navigate the healthcare system to find the right specialists, without reliable online information to guide those critical choices. On this episode of the Predictable Revenue Podcast, Ty Allen, founder of SocialClimb, shared the deeply personal story behind his company’s origin.…
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382: Selling Something People Don’t Know They Need with Kathleen Egan
38:17
38:17
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38:17Sustainability in construction is no longer optional. It’s a business imperative. Large corporations and government agencies demand low-impact materials, pushing manufacturers and suppliers to adapt. However, the complexity of sustainability standards, scattered data, and inconsistent reporting slow adoption. Kathleen Egan, CEO of Ecomedes, appeare…
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Defining Outbound: Scaling Sales as a Founder with Ilia Papas
19:55
19:55
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19:55This week on Redefining Outbound, Nat Ferrante talks with Ilia Papas, CEO and co-founder of Band, about building and scaling sales as a founder, especially when coming from an engineering background. Ilia shares how he built a B2B outbound motion from scratch, the lessons he carried over from scaling Blue Apron, and the creative strategies he’s usi…
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381: Cutting The Cost of Acquiring Customers in Half with Brandon Healey
41:25
41:25
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41:25For years, conventional wisdom has said that outbound sales works in B2B but not B2C. The reason? Email. In business sales, you can source and validate work emails. In consumer sales, personal emails are difficult to find and even harder to verify, often leading to spam filters. Brandon Healy, VP of Sales & Growth at Hemlane, took on this challenge…
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380: Fail Fast, Pivot Smart with Paul Doerwald
28:46
28:46
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28:46Paul Doerwald set out to solve a problem he knew well. Helping small consultancies manage multiple projects without getting lost in Trello boards and Gantt charts. The idea made sense. It was solving a real issue. But when he brought it to his target audience, the response was clear: "I wouldn’t use it." Instead of defending his idea, Paul listened…
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Driving Revenue, Retention, and Relationships in Enterprise Account Management with Max Lemmens
33:10
33:10
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33:10In this episode of Redefining Outbound, Cognism’s Nat Ferrante sits down with Max Lemmens, Senior Account Manager of Global Strategic Accounts at Adyen, to discuss the evolving role of outbound in account management. They explore what it takes to drive long-term success, balancing revenue growth with retention, building meaningful customer relation…
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379: The Role of Being Social in Customer Acquisition with Courtney Krstich
23:24
23:24
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23:24Quitting a stable job to start a company is a bet on yourself. For Courtney Krstich, that bet started with a simple but widespread problem in the landscaping industry: business owners didn’t have an easy way to track their finances. You don’t need the perfect product from day one to turn an idea into a business. it’s You need constant validation, a…
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378: Customer Feedback for Product Success with Muneeb Awan
16:48
16:48
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16:48Like many startups, PostNitro didn’t start with its current idea. It began as a Twitter automation tool until Elon Musk’s API changes forced a complete reset. With two months of development scrapped, the team had to rethink everything. During this transition, Muneeb Awan promoted its original product by designing carousel posts and infographics. Th…
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Mastering the Fundamentals and Cutting Through the Noise in Outbound Sales with Matthew Putnam
25:57
25:57
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25:57This week on Redefining Outbound, Catherine Olivier and Matthew Putnam dive into the evolving world of outbound sales. They discuss why the fundamentals of selling are more important than ever and what it takes to succeed as an SDR, from cold calling to social selling. Tune in to learn how to cut through the noise, leverage multi-channel outreach, …
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377: The Product-Market Fit Journey with Zach Barney
18:18
18:18
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18:18Every founder starts with a problem. For Zach Barney, that problem was event sales. After years of leading sales teams, attending conferences, and struggling with lead attribution, he realized something: event-driven sales was broken. “You don't move up in sales leadership unless you know your numbers,” Zach explained. “But when it came to conferen…
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376: What To Expect From Apollo Next with Tyler Phillips
37:50
37:50
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37:50Most outbound tools rely on static filters like job titles, industries, and company size. But sales teams know that’s not enough. The real challenge is finding the right prospects with real buying intent. That’s where Apollo’s AI platform changes the game. Tyler Phillips, Principal PM of AI at Apollo, explains how their latest AI power-ups transfor…
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Winning in Enterprise Sales: Incentives, Targeting & SDR Success with Andy Laws
28:08
28:08
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28:08In this episode of Redefining Outbound, Cognism’s VP of Sales Development, Catherine Olivier, sits down with Andy Laws, Director of Business Development at Talon.One and Founder of RevRocket, to explore what it takes to build high-performing SDR teams in enterprise sales. They discuss the key differences between selling to SMBs versus large enterpr…
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375: Gamifying Engagement & Conversions with Angelo Ferro
16:27
16:27
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16:27Startups always pivot, but the best pivots happen when a clear customer demand meets the right expertise. That’s precisely what happened to Angelo Ferro and his team at Playably. The team initially built an AI-powered landing page product. It gained traction, but working with direct-to-consumer brands presented challenges. Customers often requested…
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374: The Truth About Validating Your Startup Idea with Mase Issa
26:58
26:58
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26:58Starting a company often feels like standing at a crossroads, overwhelmed by countless possibilities and opinions. That’s the situation Fixify’s co-founder, Mase Issa, and his team found themselves in when brainstorming their next venture. Highlights include: Where did Fixify's First 10 Customers Come From? (08:40), Betting on Success as a Founder…
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Building Buyer Confidence: The Real Key to High-Quality Deals with Brent Adamson
43:35
43:35
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43:35In this episode of Redefining Outbound, Cognism’s VP of US Sales, Frida Ottosson, sits down with Brent Adamson to explore the surprising insights behind buyer confidence and its impact on sales success. Brent unpacks why traditional sales tactics often miss the mark and reveals the critical role of helping buyers feel confident in themselves—not ju…
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373: From 0 to 100 Customers: Channels, Challenges, and Wins with Kris Rudeegraap
41:27
41:27
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41:27Sendoso's early success didn’t come from chance. It resulted from solving a real, overlooked pain point in the market. By blending founder-led outbound sales with a sharp understanding of buyer challenges, Co-founder Kris Rudeegraap and his team secured their first customers and laid the groundwork for scaling. Highlights include: Startup Sales and…
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The Coaching Journey (Neil Bhuiyan, Sales Coach)
34:21
34:21
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34:21In this episode of Everything is Sales, we’re joined by Neil Bhuiyan, Founder & Managing Director of Happyselling.io, to explore the transformative power of coaching in the world of sales. Neil shares his journey into coaching, his experience working with MySalesCoach, and how he built Happyselling.io to empower SDRs (Sales Development Representati…
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372: Reviving Old-School Sales Techniques with Jorge Gamboa
52:40
52:40
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52:40Prospects have adapted, and the "spray and pray" tactics of yesteryears are no longer effective.Yet, outbound sales is far from dead. Instead, it demands a refined, back-to-basics approach emphasizing personalization, authenticity, and genuine human connection. Jorge Gamboa, co-founder of Magellan, joined the Predictable Revenue Podcast to unpack t…
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Keeping up with the best sales practices with Mark Cox, Founder of In the Funnel Sales Coaching
41:06
41:06
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41:06Our host, Frida Ottosson, speaks to Mark Cox, Founder of In the Funnel Sales Coaching, about keeping up with the best sales practices, exploring actionable insights, strategies, and the latest trends in the world of sales coaching. Mark shares his expertise on how sales professionals can stay ahead in a competitive landscape by mastering effective …
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371: Top 7 Apollo Features You’re Not Using with Jay Mount
57:49
57:49
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57:49When prospecting, most sales teams rely on the same primary filters, titles, industries, or employee size. The problem? Everyone else is doing the same. By exploring Apollo’s advanced features, you can build smarter, more unique prospect lists that stand out. Highlights include: Filters You Didn't Know About in Apollo (02:08), Learn About Keyword S…
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370: Going zero to one in sales with Andrew Barbuto
50:28
50:28
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50:28Starting from scratch in sales can be intimidating, especially for founders and new sales reps who may not have a traditional sales background. Collin Stewart and Andrew Barbuto dive into the importance of that critical first week in sales, highlighting practical steps that make the process less daunting and more structured. Highlights include: Wha…
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What it means to do good account management with Nat Ferrante, Cognism’s VP of Global Account Management
25:57
25:57
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25:57Cognism’s VP of US Sales, Frida Ottosson speaks to VP of Global Account Management, Nat Ferrante about how Cognism approaches account management in terms of account retention, expansion and the relationship between his team and customer success.By Cognism
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369: How to Get Sales and Customer Success to Work Together with Daisy Chung
33:17
33:17
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33:17Sales and Customer Success (CS) teams are the dual engines of revenue growth, yet too often they operate in silos, each with separate goals. Daisy Chung, Head of Revenue Strategy at Orum, underscores that revenue growth comes from a synchronized approach between these two departments. Highlights include: Examples of Sales and CS Not Working Togethe…
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