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Project 13 Gyms Podcasts

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Project 13 Gyms

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Navigating the health and fitness industry can be like looking for gold at the end of a rainbow. It can be daunting, scary, and at times feel impossible. Think of the P13 podcast as your leprechaun to help you. find the gold that is at the end of the rainbow. Get a better understanding of health and fitness and apply it to your life. So tag along for the ride and avoid the BS.
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Dismantling the Status Quo, One Episode at a Time. The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter. Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry. The MLO Project i ...
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Send us a text In this special in-person episode of The MLO Project, recorded live at Fulcrum Studio in Eagle, Idaho, Frazier and Michael break down what it really takes to attract and support great loan originators. They cover why your recruiting pitch must match your reality, how authentic culture beats hype, and why modern branding and marketing…
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Send us a text In this powerhouse episode of The MLO Project, Frazier and Michael sit down with mortgage leader, speaker, and coach Brian Covey for a raw conversation on what it really takes to lead, inspire, and win in today’s mortgage market. Fresh off his move to CrossCountry Mortgage, Brian opens up about leadership, personal branding, and the …
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Send us a text In this episode of The MLO Project, Frazier and Michael welcome a special guest—Michael’s wife and business partner, Kimberlee McAllister—for a candid, funny, and insightful conversation about building a business and a marriage at the same time. Together, they unpack what it’s like running Empower LO, navigating roles, boundaries, an…
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Send us a text See It. Track It. Win It. The Power of Visualization in the Mortgage Game In this high-energy episode of The MLO Project, Frazier and Michael break down a game-changing principle for originators: what gets visualized and tracked gets improved. They dive into how using dashboards, tracking daily activities, and focusing on leading mea…
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Send us a text In this episode of The MLO Project, Frazier and Michael McAllister get brutally honest about why most loan officers waste money on marketing—and how to flip that script. They kick things off with some laughs, then dive into real stories of marketing fails, breaking down how poor time management, lack of follow-through, and shiny obje…
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Send us a text In this episode of The MLO Project, Frazier and Michael break down why HighLevel is hands down the best CRM platform for loan officers today. They dive into the powerful features that make HighLevel a game-changer, from its scalability for growing teams to its flexibility with tech integrations. Sharing real-world insights from their…
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Send us a text AI Isn’t the Future..It’s Already Here! In this episode of The MLO Project, Frazier and Michael dive into how AI is completely changing the game for content creation in the mortgage world—and why you can’t afford to ignore it. They break down real strategies for using tools like ChatGPT and Claude, from crafting better prompts to bui…
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Send us a text In this episode of The MLO Project, Jason Frazier and Michael McAllister break down a major shift in the mortgage game—winning business happens long before the application. They dive into the concept of the pre-funnel ecosystem and why loan officers must start showing up before buyers are ready. From breaking down consumer barriers t…
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Send us a text In this episode of The MLO Project, host Michael sits down with Bryce Gonser, a mortgage powerhouse out of Eagle, Idaho, who closed over 300 loans and $130 million in volume last year. But Bryce didn’t start in lending—he started as a performance coach, and he’s brought that same mindset into building a scalable, relationship-driven …
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Send us a text In this episode of The MLO Project, Frazier and Michael dig into one of the biggest shifts in the mortgage industry right now: AI integration. From AI agents to automated consumer engagement, they break down how this tech is already changing the way leads are generated and converted. But here’s the catch—automation can’t replace conn…
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Send us a text In this episode of The MLO Project, Frazier and Michael break down what most loan officers get wrong when working internet leads—and how to fix it. They dive into the real challenges of online lead generation, from setting the right expectations to understanding the mindset of the consumer on the other side of the click. Spoiler: it’…
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Send us a text Are you playing the game, or are you letting the game play you? Rocket’s acquisition of Redfin isn’t just big news—it’s a heaping dose of reality. In this episode, Frazier and Michael break down what this means for the mortgage and real estate industry and why the key to surviving this shift is getting to consumers first. The competi…
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Send us a text Too many people try to fit in when standing out is what makes you unstoppable. In this episode of The MLO Project, Frazier and Michael McAllister dive into the power of embracing your differences, inspired by Jonathan Haddad’s session at a recent Scottsdale event. Your quirks, your neurodivergence, your unique way of thinking—they’re…
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Send us a text Want to build a mortgage business that thrives—no matter the market? Jen Conley is proof that it’s possible. In this episode, Frazier sits down with Jen, a powerhouse mortgage pro from Southern Ohio, to unpack her game-changing approach to direct-to-consumer marketing and how she uses radio storytelling to connect with clients. Jen g…
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Send us a text Texting your leads and clients? You better know the rules. In this episode of The MLO Project, Frazier and Michael break down the complex world of TCPA and A2P messaging compliance. They cover why express written consent is a must, the risks of non-compliance, and how loan officers can text responsibly without getting hit with fines.…
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Send us a text UWM just shook up the wholesale platform game, and we are going to talk about it. In this episode of The MLO Project, Frazier, and Michael dive into UWM’s big partnership with Sphere LOS and what it really means for mortgage brokers. They break down how Sphere stacks up against Arrive, LendingPad, and other LOS platforms, what this m…
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Send us a text The #1 question in the mortgage world: What’s the best CRM? The real answer? Most loan officers are using them WRONG. In this episode of The MLO Project, Frazier and Michael break down why CRMs always seem to disappoint—and it’s not the software’s fault. Too many LOs expect a CRM to fix their business when it should be the other way …
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Send us a text RESPA compliance, huh! What is it good for? Absolutely.... In this episode of The MLO Project, Frazier, and Michael break down a hot LinkedIn article from Greg Sher on RESPA reform and why pushing for change might be riskier than you think. Frazier’s been in the trenches as a former mortgage company co-owner and compliance consultant…
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Send us a text Grant Cardone. The 10X Rule. Love him or hate him, there’s no denying the dude sparks reactions. In this episode of The MLO Project, Frazier and Michael McAllister dive into the firestorm that erupted after their email about the book. Some people loved it. Others? Not so much. Success isn’t about who says it but what you take from it…
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Send us a text In the first episode of the MLO Project podcast by Empower LO, hosts Frazier and Michael McAllister introduce the show's mission and dive into a candid discussion about the mortgage industry. Most loan officers are chasing the wrong numbers. The industry is flooded with misleading stats, but what are the REAL indicators of success? C…
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In this episode of the P13 podcast, Michael and Thomas bring back coach Jared into the studio to talk about how to incorporate running into your workout routine. Listen into hear about how you can get yourself started running, what to consider, and how to set yourself up for the long haul. Enjoy!By Project 13 Gyms
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This episode marks a start of a new episode streak. Unfortunately we were not able to get an episode out for all you lovely listeners last week, but we're back. What better way to start a new streak than an episode about leveling up after a setback. Setbacks will happen not only in life, but in the gym. Listen in to Michael and Thomas talk about ho…
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In this episode of the P13 podcast Michael and Thomas sit down with the newest addition to the P13 Coaching team, Mr. Jared Taylor. Listen in as they talk about taking 1 step back to take 2 steps forward in your training. They also learn a little bit about Mr. Jared Taylor by asking him a few rapid fire questions while Jared is in the hot seat. Enj…
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In this episode of the P13 Podcast, the boys sit down with the one of the owners of Studiopod, Mr. TJ Bonaventura. Listen in as they chop it up with this wonderful man about his venture into the podcast realm, what he has learned and experienced coming into the P13 gym doors and how he has taken those experiences into his real life venture. Hear ab…
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In this episode of the P13 Podcast, Michael and Thomas talk about how systems in the health and fitness world are affecting you. They will look at both the positive and negatives of being in a system and what you should look for when trying things out. Listen in and learn about this and the value of keeping your critical thinking cap sharp. Enjoy!…
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In this episode of the P13 podcast, Michael and Thomas delve in to the journey towards success. How do you define success, what are achievements? What does it mean to succeed? All these questions and more are discussed in this episode. Learn about Thomas' "white belt mentality," and why it is important to strive for more than just metric based goal…
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On this episode of the P13 podcast, Michael and Thomas talk about the importance of tracking your progress. You don't know how far you have made it without know where you started. The boys talk about why it is important to keep note of what you are doing and what you have done. This is important to know where you want to go in your fitness journey.…
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In this episode of the P13 Podcast, the boys talk about the importance of training your feet. We know it sounds a little weird, but if you think about the body part that has high usage, the feet are right up there. If able, the feet provide you with the opportunity to get from point A to point B, they help you stand, help you jump etc... The boys e…
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In this episode Thomas and Michael provide perspective on the topic of soreness. It is something most active individuals will experience in their lifetime, whether that be starting a new program, playing recreational activities or just doing the chores. There are a lot of misconceptions out there and concerns about the feeling of soreness. Listen i…
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We all know Thomas' famous equation by now (T+F=Results). But know we have a new formula, Training + Recovery = Gains! Today we are talking about Recovery. This is where you get to make the gains. Letting the body recover so that you can push it for the long term. Listen to how we got here and what you can do for your recovery. Enjoy!…
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In this episode of the P13 Podcast, Michael and Thomas discuss the body's response to training. Training is individualistic, so how you respond is going to be different form someone else's experience. Listen as they talk about some of the things you can be aware of when you are training and what you can key on to help reach your goals. Enjoy!…
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Being aware is one of the best traits you can learn. Whether it be your surroundings, or how your body feels in a movement. In this episode of the P13 Podcast, Michael and Thomas talk about the importance of body awareness. Learn about why it is important to know how you feel when you are doing things in and outside of the gym in this episode. Enjo…
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In this episode of the P13 podcast, Michael and Thomas look deeper into the way programming is done, especially for us at the gym. We peel back the curtain and talk you through what we do when we are creating the programs that you execute. Listen to how you can get yourself in a program that works and understand Thomas' groundbreaking equation T+F=…
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Sometimes in life you need a break, maybe you needed to take the foot off the gas to you can recover and get better overall. In this episode of the P13 podcast, Michael and Thomas talk about coming back to the gym after some time off. We know it can be difficult, and be challenging, but if you know how to set yourself up for it then you can be succ…
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In life it is very easy to look at someone you know, admire, aspire etc... and say "why am I not like that?" Fitness is much the same. You can look at a fitness enthusiast, trainers, owners, people on instagram and ask the same question. Comparing yourself is time consuming, exhausting and can also be demeaning. But it doesn't have to be. Listen in…
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In fitness you will hear various terms. Some are straight forward and some of them make you think, "what does that mean?" Such is so with the term Functional Fitness. In this episode of the P13 podcast Michael and Thomas sit down and discuss the topic of Functional Fitness. What does that mean? Is what I am doing functional for me? Listen in as the…
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Take a trip with us down memory lane. Yes! it is a best of episode. Listen as we talk about the beginnings of P13, how the name came about, some of the informational episodes and re-listen to some of the episodes with our guests. All that and a few little funny excerpts from this past year. Enjoy!By Project 13 Gyms
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In this episode of the P13 Podcast, Michael and Thomas discuss training for "Life." Listen in as they look at how training should compliment your daily life, and how "play," can influence how you approach your week of training. The boys agree that there is more to life than just training, and sometimes you just need to look at how you can incorpora…
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In this episode of the P13 Podcast the boys sit down and discuss the topic of finding a coach. Whatever decision you have to make, it is nice to have someone there to be a voice of reason. They can impart wisdom, push your limits, and even be you psychiatrist. Listen in to hear how Michael and Thomas discuss what they look for in a coach, what make…
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"The truth will set you free!" In this episode of the P13 podcast Michael and Thomas talk about the topic of being honest with yourself. In exercise that could be related to a lot of things, your intensity, your goals, your nutrition, etc... They explore how being honest with yourself or dishonest with yourself can get you closer or further away fr…
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In this episode of the P13 Podcast, Michael and Thomas continue their discussion with Dr. Chandler Bolles about pain. Dr. Bolles talks about how some of the physical and psychological aspects regarding pain such as, association of lower back pain with movements like deadlifts. They delve into therapies regarding pain and how someone can work throug…
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In this episode of the P13 podcast. Michael and Thomas sit down with Dr. Chandler Bolles to talk about one of the more interesting topics in health and fitness, Pain! You may get it after an intense bout of exercise, have just been dealing with pain for a long period of time, or have used pain as a badge of honor. Whatever the case may be, listen i…
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In this episode of the P13 Podcast, Michael and Thomas explore the concept of warming up. The boys have had questions asked about warming up and they are here to discuss their thoughts and experiences with warming up. Listen in as they talk about how you can warmup, what you need to consider when warming up and how long you should be warming up. It…
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