Best Talent Magnet Podcasts (2025)

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#194 From Employer Brand to Business Strategy: The Power of Story-Driven Positioning 19:00

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8h ago19:00

19:00

What if your employer brand was never meant to live in talent acquisition? What if it’s the missing link between your culture, people, and business strategy? In this game-changing episode of Story-Driven Business Podcast, Susanna Rantanen—author of Story-Driven Employer Branding and the world’s leading expert in modern employer branding—shares why …

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Unleash Your Stage Presence – PTC547 44:09

3d ago44:09

44:09

Welcome to another episode of Podcast Talent Coach! This week, we’re diving deep into the art of stage presence and how to become truly magnetic—no matter your platform. MAGNETIC STAGE PRESENCE On this episode, I am joined by special guest Monique McDonald, the "Magnetic Voice Mentor". Monique is an award-winning, Grammy-nominated opera singer turn…

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Symbols, Rituals, Stories: The Real Culture Builders | 7FMS168 36:00

6d ago36:00

36:00

If your culture “lives” on a poster, it’s probably dead. In this week’s podcast, we show you: Why most “culture-building” flops in a music school What to do when you feel like your school has no culture How to use symbols, rituals, and stories to show your’s school culture in every detail The secret? It’s not about what you do—it’s why you do it. -…

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#193 Why Employer Branding Is a Strategic Leadership Opportunity 9:23

7d ago9:23

9:23

What if I told you your employer brand already exists—and it’s silently telling the world what kind of leader you are? In this episode, Susanna Rantanen—creator of the Magnetic Employer Branding Method™—reveals why employer branding has become your leadership advantage. Discover how story-driven employer branding connects your business strategy, va…

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Unleashing Your Unique Podcast Persona - PTC546 31:41

11d ago31:41

31:41

YOUR PERSONA & PRESENCE MAKE YOU UNFORGETTABLE As a podcaster, you spend countless hours perfecting your content. But are you making your show truly unforgettable? In this episode of Podcast Talent Coach, I reveal why your unique persona and presence are the most important assets you have. These are assets that artificial intelligence or your compe…

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Why Does Your Music School Even Exist? | 7FMS167 35:36

14d ago35:36

35:36

Why does your music school even exist? Until you answer that question… every aspect of running your school is going to feel like an uphill battle: Hiring. Marketing. Retention. Operations. Delegation. In this episode, Daniel and Nate explain how to write a clear purpose statement for your school that does way more than sound good on a website. It a…

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#192 Storytelling: The Most Underrated Leadership Skill in Business, part 2 39:16

14d ago39:16

39:16

Why do so many brilliant strategies fall flat in execution? One word: buy-in. And what unlocks buy-in? Not data. Not directives. Stories. In this episode of the Story-Driven Business Podcast, modern employer branding gal Susanna Rantanen unpacks the power of storytelling as the most underrated – and underused – leadership skill in business. Learn h…

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S5 Ep. 01 - What Quality of Work Means in a Changing Labour Market 25:26

14d ago25:26

25:26

What defines quality of work in today’s economy? In this episode, host Jeremy Strachan speaks with Laura McDonough from the Future Skills Centre and Dr. Olga Morawczynski from Heal-3 to explore how wages, job security, mental health, and workplace culture impact our experience at work. They discuss how research from the Future Skills Centre has she…

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Succeeding Through Virtual Events – PTC 545 47:03

18d ago47:03

47:03

Are you looking to transform your podcast into a true marketing powerhouse for your business? In this episode of Podcast Talent Coach, I dive into the world of virtual events with the incredible Steve Eriksen, founder of EventRaptor. VIRTUAL EVENTS: YOUR SECRET PODCAST MARKETING TOOL 00:00 Engage Audience with Your Story 04:22 "Mastering Virtual Ev…

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Lead Your School Without Micromanaging | 7FMS166 43:38

21d ago43:38

43:38

In this episode, Daniel and Nate break down the secret weapon of great school culture: Clear core values and decision-making guidelines. Whether you're a solo teacher or leading a big team, defining your values helps everyone move in the same direction… and frees you up to lead instead of micro-manage. - - - - - Check out our free trainings and res…

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#191 Storytelling: The Most Underrated Leadership Skill in Business, part 1 37:00

21d ago37:00

37:00

Forget charisma. Ditch the data dump. The most powerful leadership tool isn’t in your MBA textbook—it’s storytelling. In this episode, Susanna Rantanen, the world’s leading modern employer branding expert, dives into why storytelling is the most overlooked yet essential skill for leaders today. Discover how to lead with clarity, inspire trust, alig…

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What I Would Do Differently – PTC 544 32:30

25d ago32:30

32:30

WHAT I WOULD DO DIFFERENTLY STARTING MY PODCAST If I were to start this journey all over again, what would I do differently? That’s exactly what I cover in this episode of Podcast Talent Coach. After years on the radio and over a decade in podcasting, I’ve learned a lot—often the hard way! In this week’s episode, I lay out three crucial things I’d …

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Six Keys to Creating a Magnetic Music School Culture | 7FMS165 29:44

28d ago29:44

29:44

In this episode, Nate and Daniel define what culture actually is (and isn’t), explain why it’s the most important thing most owners ignore, and share a short exercise you can do today to see where your company culture stands. This series is for owners who want a team that solves problems instead of creating them… and a studio where people love comi…

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Overcoming Speaking Fear with Marjorie Saulson – PTC543 50:11

1M ago50:11

50:11

Are you tired of feeling like your podcast blends in with the crowd? On this episode of Podcast Talent Coach, I’m diving deep into the one thing that will truly set your show apart. We talk about overcoming your speaking fear so you can step into your unique perspective and authentic story. EMBRACE YOUR PERSPECTIVE You’ve got something to say. You’…

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Getting Dozens of Leads with In-School Marketing (w. Kevin J.) | 7FMS164 44:17

1M ago44:17

44:17

What if your next 20 leads didn’t come from ads… but a live concert at a local elementary school? Kevin from @jamtothebeatmusic figured out how to turn school assemblies into a student-generating machine. 🎸 Real band. 🎟 Prize giveaways. 📣 Hype from 300+ kids. And a system that gets 10–30% of students to sign up for a trial. New podcast episode out …

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#190 11 Steps to Matching Minds with Mission (Magnetic Employer Branding Method™) 22:32

1M ago22:32

22:32

What if your employer brand wasn’t just seen… but deeply felt? In this episode of the Story-Driven Business Podcast, I (Susanna Rantanen, the world’s leading modern employer branding expert) reveal the 11 powerful steps to building an employer brand so aligned with your business mission, it becomes magnetic. Using the Magnetic Employer Branding Met…

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Rich German and Living Your Purpose – PTC 542 49:18

1M ago49:18

49:18

Are you struggling to find purpose in your journey or business? This week on Podcast Talent Coach, I sat down with entrepreneur and ocean conservationist Rich German to dive deeply into the connection between passion, purpose, and creating real impact with your platform. DEFINING PURPOSE FOR SUCCESS If you're searching for stronger work-life balanc…

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Workaholism vs. Burnout: The Emotional Cost of Building a School | 7FMS163 55:51

1M ago55:51

55:51

This week, Daniel and Nate open up about a topic that affects nearly every school owner at some point… What’s the difference between workaholism and burnout—and what do you do when you feel like you’re slipping into either one? - - - - - Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school…

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#189 Brand People Like Best Companies Do, Not Just Products 13:34

1M ago13:34

13:34

Your products don’t build trust. Your people do. And yet, most companies still pour all their brand energy into showcasing what they sell—while leaving the people who make it all possible invisible. In Episode 189 of the Story-Driven Business Podcast, I share why the smartest, most magnetic businesses don’t just brand their products—they brand peop…

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From Podcast to Published - Boosting Your Influence with Susan Crossman – PTC 541 50:46

2M ago50:46

50:46

Are you looking to elevate your authority, grow your business, and foster deep, profitable relationships through your podcast? In this episode of Podcast Talent Coach, I dive deep into the undeniable power of becoming a published author, and how your podcast is the perfect springboard to make it happen. BENEFITS OF BEING PUBLISHED A book isn’t just…

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Music School Money Habits (So You Don’t Run Out of Ca$h) | 7FMS162 46:50

2M ago46:50

46:50

This week, we’re breaking down the financial habits that help a school owner stay profitable and sane. It’s not about becoming an accountant. It’s about creating a rhythm of review that brings you peace of mind… - - - - - Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school: growyourmusics…

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Turning Stages into Opportunities: Expand Your Podcast Reach – PTC 540 29:27

2M ago29:27

29:27

ARE YOU READY TO GROW YOUR AUDIENCE? In this episode of Podcast Talent Coach, we're diving deep into the secrets of growing your podcast audience by building powerful, profitable relationships. How are you growing audience? When you get on other stages and in front of your ideal clients, how are you attracting them to you? You may be asking yoursel…

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Music School Money Problems - Solved! | 7FMS161 44:50

2M ago44:50

44:50

Most school owners avoid budgeting because they think it’s complicated. It’s not. It’s just unfamiliar. But once you get this right, your business (and your peace of mind) will change forever. In this episode, we give you a very simple checklist of actions to do and data to collect to build your first simple budget for your school. - - - - - Check …

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From Chasing Audiences To Becoming Magnetic – PTC 539 35:35

2M ago35:35

35:35

THE SECRET TO BECOMING MAGNETIC So many content creators struggle to gain an audience. The problem is that you're chasing people rather than being magnetic and attracting them to you. There is a difference between pursuing and attracting. When you only create content, you need to continuously put that content in front of people. In this episode, we…

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Building a Massive Preschool Program in Your School (w. Jessica Hanson) | 7FMS160 49:22

2M ago49:22

49:22

In this episode, Jessica Hanson reveals how she built a 250-student preschool program inside her 450-student music school— plus how to hire great preschool teachers. - - - - - Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school: growyourmusicstudio.com/free Get updates and FREE workshop i…

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How To Command Attention – PTC 538 23:06

2M ago23:06

23:06

You're not creating content for content sake. You're building a platform that will command attention. To succeed, you need to become someone worth listening to. COMMAND ATTENTION BY BECOMING SOMEONE WORTH LISTENING TO In today's episode, we dive into the importance of becoming someone worth listening to. It's the only way to command attention. It's…

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How to Choose Camps, Programs, and Curriculums for Your Music School | 7FMS159 47:11

2M ago47:11

47:11

Every year, music school owners wrestle with the same big question: What curriculum should I use? There are more options than ever—traditional books, digital programs, custom-built systems, apps, programs you can license... More than you could ever use in a lifetime. How do you choose?!?!? - - - - - Check out our free trainings and resources on sch…

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Share Yourself with Purpose to Strengthen Your Brand – PTC 537 28:01

2M ago28:01

28:01

Sharing yourself on your podcast is the way to build relationships with your audience. However, you need to be careful what you share. SHARE YOURSELF AUTHENTICALLY We have group calls twice a month inside the Podcast Profits Accelerator. This is where a group of podcasters are growing the audience and business. You can see details at www.PodcastTal…

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Should You Build Your Own Curriculum or Programs? | 7FMS158 55:49

3M ago55:49

55:49

Ever thought about creating your own curriculum? Do you have a program that you’ve created for your school that you’ve thought about selling or licensing to other schools? In this episode, we pull back the curtain on what it actually takes to develop a custom curriculum—and how to promote it to other teachers and schools. - - - - - Check out our fr…

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#188 Unlocking the Secrets of Story-Driven Employer Branding: Chapter One of My New Book! 22:34

3M ago22:34

22:34

What if I told you that employer branding isn’t about you—it’s about them? And by 'them,' I mean your talents, the people you want to attract and keep. In today’s special episode, I’m giving you an exclusive sneak peek into my brand new book Story-Driven Employer Branding: Introducing The Magnetic Employer Branding Method™. You’re about to hear the…

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Unlock the Power of Storytelling in Business – PTC 536 53:21

3M ago53:21

53:21

Storytelling is a powerful way to create relationships with your audience. Your stories allow you audience to get to know you. STORYTELLING BY THE BEST The best speakers in the world use powerful storytelling. Zig Ziglar always used great stories in every point he made. He was a master at storytelling. If you've listened to Zig, you've heard the st…

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E43: Inside the Cybersecurity Playbook: Defending Your Business in the Digital Age 27:18

3M ago27:18

27:18

In this episode we are joined by John Hansman, CEO and President of Truit, to discuss the critical and evolving role of cybersecurity in today’s business landscape. John shares eye-opening insights into how cyber threats have intensified in recent years—especially for small and medium-sized businesses—and explains why cybersecurity is no longer jus…

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Focus, New Products, and Your Music School | 7FMS157 35:06

3M ago35:06

35:06

Chasing every idea can wreck your business. The wrong idea at the wrong time? It steals your energy, derails your focus, and leaves your core business struggling. In this episode, we break down a framework for assessing new business ideas before you invest time and money. - - - - - Check out our free trainings and resources on school marketing, gro…

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E42: From Stress to Strength: Building a Culture of Wellness at Work 20:34

3M ago20:34

20:34

In this episode of Talent Magnet, we are joined by wellness consultant and dance therapist Maia O’Brien for a thoughtful conversation on burnout prevention and cultivating wellness in the workplace. Drawing on her diverse background in creative arts therapy, physical therapy, and community education, Maia shares insights into the mind-body-spirit c…

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Grow Your Significance – PTC 535 29:57

3M ago29:57

29:57

Why do you want a podcast? I'm pretty sure you don't want a podcast just to have a podcast. You want influence and authority. You want significance. SIGNIFICANCE AND COMPANIONSHIP It's not about what you're saying. It is about who you're being when you're saying it. Your significance comes from who you are, not what you say. Your listeners come for…

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How Jessica Grew to 450 Students in a Tiny Town (w/ J. Hanson) | 7FMS156 31:38

3M ago31:38

31:38

In this episode, we sit down with Jessica Hanson, owner of Take Note Studio, to unpack how she built a 450-student school in a small, blue-collar Midwestern town—and what you can learn from her success. - - - - - Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school: growyourmusicstudio.com…

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Converting Your Podcast Into A Book – PTC 534 40:30

3M ago40:30

40:30

You spend so much time creating your content every week, maximize your time by repurposing your content. One powerful way to repurpose is by converting your podcast into a book. Each week you create great show notes. Those show notes can be organized into a book. THE POWER OF CONVERTING A PODCAST INTO A BOOK There are a variety of benefits of turni…

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How to Onboard and Train Your Music Teachers | 7FMS155 44:51

3M ago44:51

44:51

Hiring teachers is easy. Keeping great teachers? That’s where most music school owners struggle. If you’ve ever had a teacher leave after a year (or less), if you’re constantly answering the same questions, or if your staff just doesn’t seem fully plugged in—this episode is for you. - - - - - Check out our free trainings and resources on school mar…

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Overcoming Your Podcast Struggle – PTC 533 31:54

3M ago31:54

31:54

What is your biggest podcast struggle? On this episode, we are going to help a handful of podcasters overcome their biggest challenge. LET ME HELP YOU WITH YOUR STRUGGLE If you are struggling somewhere in your podcast process, shoot me an email. That might be getting started, growing your audience, maintaining consistency, generating revenue or som…

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Advanced A.I. Strategies for Your Music School (Part 2) | 7FMS154 50:43

4M ago50:43

50:43

In this episode, we share how we’re doing it, and we specifically chose strategies and insights that will help music school owners…including: ✅ Replacing a high-level employee without losing productivity ✅ Creating an AI-powered knowledge base for staff & teachers ✅ Automating marketing and social media content ✅ Pulling insights from client survey…

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The Secret Sauce of Curiosity – PTC 532 29:09

4M ago29:09

29:09

Curiosity is one of the biggest traits of great personalities. If you want to become a magnetic personality who attracts client to you rather than chasing them, you need to discover how to be more curious. PEOPLE LOVE CURIOSITY One of my best on-air talent had a powerful sense of curiosity. He loved to learn about people and things. He also had a u…

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A.I. and Your Music School (Part 1) | 7FMS153 34:19

4M ago34:19

34:19

In this series on A.I…. we’re going to talk about what we have learned over the past two years and how we’re helping our clients build a more efficient business with A.I. This isn’t just about tools and hacks… this is about being on the front edge of a cultural shift that could give you a massive competitive advantage as a small business owner. - -…

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S4 Ep. 07: Labour Market Data & Disruption—Insights from FSC @ Cannexus25 13:06

4M ago13:06

13:06

In this special live mini episode of the Future Skills Podcast, recorded at Cannexus25 in Ottawa, host Jeremy Strachan explores how labour market information (LMI) is shaping career development, workforce planning, and skills training in a time of rapid change. Featuring insights from Jason Dennison (Fleming College), Tony Bonen (The Conference Boa…

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When You Run Out Of Time – PTC 531 25:20

4M ago25:20

25:20

There are times when you run out of time. When the time crunch hits, how do you consistently publish your podcast each week? I RAN OUT OF TIME My calendar got tight this week. Recording and publishing this episode became a challenge. I typically record my podcast on Saturdays. On Tuesday we have our Podcast Profits Accelerator calls. Most of my coa…

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Specialized Teachers = Stronger School | 7FMS152 50:57

4M ago50:57

50:57

“How do I manage teachers with totally different specialties?” In this episode, we went deep into how to build a team with teachers that specialize in certain types of teaching, different age groups, etc. We also tackled an overlooked truth: Most schools struggle with hiring because they don’t have a clear hiring system. - - - - - Check out our fre…

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S4 Ep. 06: Neurodivergent student experiences in post-secondary education 11:58

4M ago11:58

11:58

In this mini episode of the Future Skills Podcast, Jeremy Strachan speaks with Dr. Jennifer Fane, Lead Research Associate at the Conference Board of Canada, about her recent study on neurodiversity in Canadian post-secondary education. The research, conducted in partnership with the Future Skills Centre, explores key findings from the report Creati…

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Audience Growth By Influence – PTC 530 37:07

4M ago37:07

37:07

In this episode we discuss the significance of building relationships over simply producing better content to achieve audience growth. While many podcasters believe the secret to audience growth lies in creating superior content, the true key lies in fostering better relationships with your audience. AUDIENCE GROWTH STARTS WITH YOU Content serves a…

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Keeping Your Summer Music Camp Staff Happy (w. Peira from BMF) | 7FMS151 42:10

4M ago42:10

42:10

In this week’s podcast episode, Daniel and Nate are joined by Piera, co-owner of Brooklyn Music Factory, who shares the real X-factor behind their thriving summer camps. Here’s what we cover: Why teacher morale will make or break your studio’s success Defining the “energy” required for camp vs. regular lessons Signs your staff is burning out (catch…

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Your Biggest Challenge – PTC 529 35:28

4M ago35:28

35:28

What is your biggest challenge right now? Many podcasters recently shared their answers with me. Today, I'll help you overcome your biggest challenge. OVERCOMING YOUR BIGGEST CHALLENGE I've often heard many podcasts fade away after 7 episodes. The industry has termed it podfading. I thought the number was a bit crazy. Then one day, I realized how t…

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How to Get Your Families to Leave Reviews for Your Music School | 7FMS150 33:09

4M ago33:09

33:09

In today’s episode, Daniel and Nate discuss the year-long campaign that helped Brooklyn Music Factory soar past their competitors with 101 Google reviews… making BMF the most-reviewed music school in ALL of New York City (not just Brooklyn). - - - - - Check out our free trainings and resources on school marketing, group lessons, and using AI in you…