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The Conversion Rate Experts Team Podcasts

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The Partnership Economy

David A. Yovanno and Todd Crawford

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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.
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Joe Murphy and the team bring everything you need to know about retirement and income planning in a fast paced format. Each week, the hosts and guests on the show reveal the latest developments in the financial world to keep you informed of changes that may affect you personally, while sharing some common sense strategies that will help you make the most out of your retirement savings. We are focused on helping investors preserve and grow their assets, increase their income, and reduce taxes ...
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Conversion Rate Experts Podcast

The Conversion Rate Experts Team

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Discover conversion rate optimization (CRO) techniques that have been used to grow many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries.
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Paisa Vaisa is India's premier podcast on personal finance, boasting over 4 million downloads, featuring over 200 hours of insightful content and discussions, hosting more than 250 guests, and presenting a wealth of knowledge through over 450 episodes. Since 2017, Paisa Vaisa hosts experts from mutual funds, stocks, real estate, loans, education financing, insurance, and much more. It has recently introduced a sub-series offering valuable insights in businesses and entrepreneurship. You can ...
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Struggling to get more website traffic, clients, or sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads? You need simple, effective SEO. This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good. Each week, you’ll get: Bite-sized SEO strategi ...
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Are you struggling to increase your small business’ visibility and bring more customers through the door? Mastering Local Marketing gives small business owners—whether you run a retail shop, restaurant, service business, or are simply a one-person marketing team—the insight and direction you need to understand what’s holding back your growth and the marketing strategies to fix it. Each week, host and marketing expert Matt Hanson breaks down the common mistakes small businesses make in digita ...
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Business Excellence - TOP 5 Series

Rael Bricker and Lindsay Adams

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In keeping with the theme of our podcast, "Business Excellence" we have decided to release a new edition, the Business Excellence Top 5 Series. In this series we interview the best contributors we can source to tell us about their Top 5 tips, tools or ideas relating to their topic around business and / or life. Hosted by Lindsay Adams OAM CSP and Rael Bricker CSP bringing 60+ years of entrepreneurial success and professional speaking together.
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THE HENDRIKS EXPERIENCE

The Hendriks Experience

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A dynamic mix of entrepreneurs, Realtors, and business experts offering you an insider's view on insights and strategies that will help transform your financial and personal goals— all while ensuring a touch of fun along the way! The Hendriks Experience Podcast is hosted by Jerry Hendriks, an award-winning Realtor and Broker of Record at RE/MAX Hendriks Team Realty. Jerry ranks in the top 1% of all RE/MAX agents worldwide.
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At The JDR Group we specialise in inbound marketing and can provide a range of quality services, including content marketing, Social Media marketing, PPC and more. Our Podcast is hosted by Andy Gibbins, and each episode he is joined by a guest from the JDR team to discuss the ins and outs of digital marketing and sales.
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Welcome to The Ecommerce Insights Show, brought to you by The Good! This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas. Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experience ...
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Unbundled Attorney Mastermind

The Unbundled Attorney Team

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In the Unbundled Attorney Mastermind podcast, we interview our provider attorneys and leading experts in the legal industry to identify best practices for fielding internet generated leads. We also discuss how to ethically and effectively offer unbundled legal services and other affordable options in your legal services practice.
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The 1SEO Podcast

CJ Bachmann

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Get ready for an exhilarating experience as The 1Off brings to you an exceptional lineup of special guests from all corners of the nation, eager to share their valuable insights, indispensable advice, and cutting-edge expert opinions! This is your golden opportunity to learn precisely what businesses and entrepreneurs like yourself should be focusing on to skyrocket your venture to unimaginable heights. Join us in this electrifying journey as we dive deep into the world of innovative strateg ...
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iProspect UK

iProspect UK

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iProspect is the UK’s leading performance marketing agency, with more than 20 years’ experience of transforming brands and driving high growth for clients in the digital economy. It is a critical marketing partner for some of the world’s most successful brands, creating and delivering transformative business outcomes to ensure clients win and stay ahead of the competition in today’s rapidly evolving digital economy. While iProspect’s passion is business performance, its reward is knowing it ...
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Welcome to the Sales Growth Podcast with Pierre Coombes: Your Ultimate Guide to Unlocking Business Success! Are you a start-up or small business owner looking to drive sales, boost your revenue, and achieve unprecedented growth? Look no further! Join us every week as renowned UK Sales expert Pierre Coombes shares his invaluable insights, practical tips, and powerful strategies to help entrepreneurs like you skyrocket your sales and take your business to new heights. In this exciting podcast ...
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Joe Murphy delves into various aspects of Social Security, including taxation, benefits, and strategies for maximizing retirement income. The hosts discuss the implications of the trust fund's status, spousal strategies, and the importance of understanding healthcare coverage before Medicare. They also explore reverse mortgages as a financial tool …
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In this reflective final episode of the Social Media Is Optional series, Jules explores why women’s voices - especially in the beauty, health, and wellness industries - are so often overlooked online. She shares insights from recent research showing how posts about women’s bodies and wellbeing are frequently flagged, hidden, or deprioritised by soc…
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Every local business has a story worth telling, and yours could be the one your community needs to hear. Podcasting has become one of the simplest ways to share your expertise, build credibility, and connect with customers on a deeper level. Whether you run a small retail shop, a restaurant, or a local service business, your knowledge can position …
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You’ve done a great job getting landing page visitors to convert—but what happens after the form fill? The lead hand-off between marketing and sales is often where revenue leaks begin. In this episode of Closing Time, Val Riley sits down with Adam Lundquist, founder of Nerds Do It Better, to share practical strategies for improving your post-conver…
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This episode is your definitive step-by-step guide to investing in US and global markets from India. We break down the complex regulations, costs, and tax implications, from linking your Indian bank account and navigating the $250,000 LRS limit to repatriating your profits. Learn the difference between short-term (under 24 months) and long-term cap…
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“By combining these human insights with data-driven decision-making, organizations can ensure that the systems and experiences they design are truly aligned with the needs and expectations of those they serve.” TIME STAMP SUMMARY 02:10 Technology should enable and enhance the experience, not be the primary focus. 10:30 Balance between automation an…
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In this episode, we explore the crucial role of logos in your local marketing strategy. A logo isn’t just a design; it’s a powerful tool that can significantly influence your marketing efforts. We dive into how exceptional branding goes beyond visuals to tell your unique story, connect with your local audience emotionally, and strengthen your overa…
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Joe Murphy explores the multifaceted aspects of retirement, emphasizing that it is not solely about financial security but also about finding purpose, balance, and fulfillment. The speakers discuss the importance of aligning visions for couples, the role of faith and spirituality, and the necessity of creating a life plan alongside financial planni…
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In this thought-provoking episode, Jules White lifts the curtain on the hidden side of social media - revealing how these platforms are designed to keep you hooked, distracted, and doubting yourself. This isn’t about fear-mongering or quick fixes. It’s an honest look at how social media affects not just your focus and wellbeing, but the way you run…
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Trying to be everything to everyone rarely works in B2B sales. Many teams start with a horizontal sales strategy—going after anyone who could use the product, across any industry. And that can work… until it doesn’t. When reps start losing momentum, getting buried in research, or struggling to differentiate, it’s often because they’re spread too th…
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You see the brand name on the tag, but we found the company that powers everything behind it. PDS Limited is the Value-Focused global infrastructure powerhouse. Group CEO Sanjay Jain gives us a rare look into how major retailers define the single most important word in fashion: Value. He also shares a personal lesson from a favorite movie character…
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“Done is better than perfect.” TIME STAMP SUMMARY 00:43 Niche and getting clear about what one wants to be known for. 05:21 Creating valuable evergreen content and consistency 16:01 Visibility to elevate one's thought leadership platform. 20:10 Thought leadership can attract the right audience The Top 5 Tips for Building Your Thought Leadership Pla…
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Did you know Hollywood can unlock powerful insights for your local marketing strategy? In this episode, we’ll reveal how the storytelling techniques used in movies can elevate your marketing approach. Hollywood has mastered the art of engaging audiences through compelling narratives, and local businesses can learn from this success. We'll explore h…
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Joe Murphy discusses the essential aspects of retirement planning, emphasizing the importance of preparation for the emotional and financial transitions that come with retirement. He explores the current market trends, particularly the AI bubble, and how they may affect retirees' investments. The conversation also covers the significance of healthc…
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In this episode, Jules White exposes one of the biggest myths small business owners face: that success depends on being on social media. Jules explains why the promise of quick wins on platforms is misleading, and how the constant push to post every day drains time, energy, and creativity without reliably bringing in clients. Instead of chasing alg…
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Many small businesses pour endless hours into posting on social media, but is that what drives sales? In this episode, we cut through the noise and reveal what converts. We’ll break down seven core digital marketing tactics, from paid search to influencers to SEO, and uncover the average conversion rates you can expect from each. You’ll learn which…
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Are your emails polished works of art or stripped-down messages that feel like they came straight from a friend? The format you choose can dramatically impact whether your message gets delivered, opened, clicked, or ignored. In this episode, we explore the pros of both fully designed HTML and plain text emails. You’ll discover: Which one builds tru…
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Are you ready for the next generation of search? AI search is coming…now. About 2.5% of searches are currently run on sites like ChatGPT, but the experts say that number will grow exponentially—and fast. Marketers need to know what GEO is and how to optimize for AI search to stay ahead. This week on Closing Time, we welcome Anthony Chiaravallo, CEO…
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In this episode, we welcome back Arun Chaudhry, Director and CBO at m.Stock, to discuss the monumental changes in India's financial markets since their last meeting three years ago. From the surge in demat accounts to the growing influence of retail investors, this conversation dissects every major trend. Arun speaks candidly about the industry's c…
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In this episode, Jules White shares why creating content you own first is a smarter, calmer route to sustainable marketing. If you’re pouring heart and soul into social media while your website sits neglected, this conversation shows how to flip that pattern so your site becomes the hub that actually drives decisions, sales and bookings. Key takeaw…
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Every small business marketer has efforts that don’t go as planned, whether it’s a campaign that flops, an ad that falls flat, or a promotion no one responds to. But what if those failures were the steppingstones to a successful marketing future? In this episode, we reframe failure as one of the most valuable tools in your marketing toolkit. You’ll…
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As a small business, you can probably use every dollar you can find. But did you know that you may already have those dollars sitting there and you’re not even using them? Most small business owners don’t realize their shelves are hiding thousands of dollars in locked-up cash. Products that turn slowly may look harmless, but they quietly strangle y…
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We all know the creator economy is evolving — but when done right, what does it look like in its ideal form? In this episode, Dave Yovanno is joined by Lindsey Gamble, an Influencer Marketing Advisor, Founder of Lindsey Gamble Media, and creator himself. Lindsey puts on his consultant hat to offer advice to both brands and creators, drawing from hi…
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What happens when a fast-growing consulting firm removes the bottlenecks in their marketing workflow? For Viva Executive Assistants, the results were dramatic: a 6x increase in landing page output and a 7.5% increase in conversion rates. In this customer edition of Closing Time, host Melinda Prescher, Senior Director of Product and Customer Marketi…
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The face of lending has changed forever. In this episode, we unpack the new era of digital lending and its impact on the modern consumer. Our special guest, Sachin S from CRIF, explains how credit bureaus work, the rise of quick loans and EMIs, and the importance of monitoring your credit score. Learn how to build a healthy score from scratch, unde…
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“If you walk away without creating a commitment, we don't have it. There's no teeth in the game.” Karin Hurt Top Five Tips For Navigating Workplace Conflict 1. Building human connection 2. Creating clarity 3. Cultivating curiosity 4. Achieving commitment 5. Using power phrases TIME STAMP SUMMARY 01:25 Creating connections before needing to address …
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Joe Murphy discusses the critical aspects of retirement planning, focusing on the often-overlooked tax implications that retirees face. From Social Security taxation to Required Minimum Distributions (RMDs), Joe emphasizes the importance of strategic planning to minimize tax burdens and maximize retirement income. He also covers the impact of the S…
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In this episode, Jules White challenges the belief that you have to be on social media to grow your business, and shares why she believes social media is optional - not essential. Jules explains why relying on platforms you don’t own can leave you feeling drained, frustrated, and at the mercy of algorithms. She highlights the hidden cost of posting…
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Can a sales mindset shift unlock better performance? According to today’s guest on Closing Time, the answer is a resounding yes. Join Jaime Diglio, Founder of The WIN Room, as she breaks down how sales leaders can move their teams from the WAR Room (working against revenue) to the WIN Room (“What I Need” to succeed). Jaime has taken the TEDx stage,…
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In this eye-opening episode of the Paisa Vaisa podcast, host Anupam Gupta sits down with the legendary Roopa Kudva, former MD of Crisil and author of Leadership Beyond the Playbook. Roopa shares her extraordinary journey from growing up in Assam and Meghalaya with almost no exposure to the business world to becoming a veteran business leader and a …
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"Don't just write a book. Write a book that's going to position you as an authority. So, write with authority. A lot of business professionals write books that are going to boost their credibility. A book is not going to just make you an authority automatically. So, you need to position yourself as a thought leader by integrating your book into you…
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As a small business owner, have you noticed that customers light up more about an experience than a product on a shelf? That's the Experience Effect, the idea that people value memories, feelings, and interactions over material purchases. In today’s competitive market, that shift is shaping how consumers decide where to spend their money. In this e…
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Joe Murphy discusses the complexities of financial planning for late-life marriages, the impact of divorce on finances, and the importance of estate planning. He emphasizes the need for clear communication and planning to avoid financial pitfalls, especially regarding required minimum distributions (RMDs) and tax implications. The conversation also…
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If you run a small business, you have probably seen it: even when wallets tighten, people still splurge on coffee, accessories, or self-care. Why do those small luxuries survive when bigger spending disappears? Even in tough times, customers still find ways to treat themselves. Psychologists call it the lipstick effect. It is the idea that when bud…
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In this episode, Jules White takes a closer look at a website from a customer point of view, uncovering common mistakes that lead to missed opportunities and lost clients. After searching for a specialist solicitor, Jules shares her experience comparing recommendations from her local network with results from Google Gemini. The contrast highlights …
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Are you a small business owner who creates social media video posts and ads, but your targeted audience seems to continue scrolling past them no matter how professional you make them? It is frustrating when your marketing is not driving clicks, customers, or sales—especially when you’re already wearing ten other hats just to keep the business runni…
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Are your video ads falling flat? Wondering why they are not pulling in clicks, customers, or sales? You are not alone. Many small business owners put time and money into video marketing content, only to see little return. The problem is not that video does not work, it is that most videos are missing the essential structure that drives attention an…
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AI this, AI that… but what about the creator economy!? With all the buzz around artificial intelligence, it’s time to connect the dots to creator marketing. In this episode of The Partnership Economy, Todd is joined by Brian Klais, Founder of URLgenius, to explore how AI is transforming the creator landscape. Brian kicks things off with a holistic …
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Ready to make the leap from W-2 to 1099? As the global macroeconomic environment continues to shift, gig work is becoming more and more common. And if you’ve got experience, you’re in a good place because fractional executives are in demand. On this episode of Closing Time, join Sangram Vajre from GTM Partners as he walks through how his consultanc…
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On this episode of Paisa Vaisa, host Anupam Gupta sits down with Pankaj Parwanda, the co-founder of goStops Hostels, to explore the booming youth travel industry in India. Pankaj shares the fascinating story of how a backpacking trip in Europe led to the creation of goStops, a company that has become a leader in the youth travel and hostel market. …
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“ The work is never ending. In schools, there's always more work in terms of preparing lessons and being prepared and worrying about students and the support they might or might not be receiving at home as well.” Steve Francis Top Five Tips For Teacher Well Being 1. Teaching is stressful because it is important work. 2. It isn't a one size fits all…
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Are you a small business in a town that stops when the Friday night lights come on? Or maybe you’ve seen a shift in recent years where more people are talking about their old high school alma mater – and the amazing year they are having in sports? Local small businesses are increasingly turning to the familiar fields and courts of high school sport…
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In this milestone episode, Jules shares honest reflections on reaching 100 episodes and 7,700+ downloads without promoting the show on social media or using ads. She talks about how podcasting has boosted her confidence, why showing up consistently matters, and how embracing imperfections keeps the process human and sustainable. Jules also explains…
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Have you ever lost sleep over what a former employee might say, or even worse, what they might do to affect the reputation of your small business? You’re not alone. Maybe you’ve dealt with it already: someone leaves, and suddenly they’re stirring up rumors, posting online, or even opening a competing shop right down the street. As a small business …
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Most marketers understand the basics of attribution. First touch. Last touch. Maybe even multi-touch. But here’s the thing: there are seven different attribution models—and each one tells a slightly different story about what’s driving your conversions. Larry Todd, who leads the team at LeadsRx by Unbounce, has spent years helping marketers figure …
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Join Anupam Gupta on the Paisa Vaisa podcast as he sits down with Akhil Chaturvedi, Chief Business Officer at Motilal Oswal, to explore the monumental shifts in India's financial landscape. In this episode, they discuss the power of equity investing, the explosive growth of SIPs, and the future of India's $30 trillion economy by 2047. This is the u…
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“At the core of it, is the people, a lot of people want to talk about processes and tools, and that's great, but your project probably didn't fail because you used PMI version or Prince two's version, if you had weekly meetings or stand-up meetings. That's probably not why it failed. It's probably because the people were not set up for success from…
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They grew up on mixtapes, weathered two market crashes, and now Gen X is staring down retirement with one eye on the future—and the other on the fine print. For those who’ve saved smartly, the next move isn’t grinding harder, it’s aligning strategically. How do you shift from being a saver to becoming a true steward of your wealth? That’s the conve…
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