Best Nikki Elbaz Podcasts (2025)

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Creative vs. Conversion Copy: Email Takeaways from Crafting Conversions 7:26

Play Pause

7d ago7:26

7:26

Let’s dive into the strategies and methods used in the Four Sigmatic Black Friday email, featured in Episode 48. Ideas you don’t want to miss (2:04) Takeaway #1: Vet your projects using the Four F’s (3:02) Takeaway #2: The best copy marries creativity AND data (4:06) Takeaway #3: Pretty emails can (and should!) be persuasive (4:43) Takeaway #4: Let…

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Crafting Conversions: How we brewed Four Sigmatic’s Black Friday emails using customer reviews and a heaping spoonful of creativity 6:18

14d ago6:18

6:18

When your client has specific email requirements that don’t fit your data-first approach, how do you earn conversions, while still maintaining that creative voice they’re looking for? If you’re me, you mine the customer reviews for punchy copy that speaks directly to the customer’s hesitations. Ideas you don’t want to miss (1:14) Why this dizzying …

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DIY meets ROI: Takeaways from Hyping Honey 11:35

21d ago11:35

11:35

Shownotes: Let’s dive into the strategies and methods used in the South Mountain Bees holiday tease email, featured in Episode 46. Ideas you don’t want to miss (02:35) Takeaway #1: Outsource to systems, not just people (03:41) Takeaway #2: Don't hate on pop-ups, but time them right so they aren’t hateful (04:11) Takeaway #3: Know your audience's un…

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Hyping Honey: How South Mountain Bees uses email to build buzz before the holiday season ft. Adriana Compagnoni 36:10

28d ago36:10

36:10

Shownotes: When your dad's birthday is November 30, how do you pull off a successful holiday season without sacrificing precious family time? If you're Adriana Compagnoni, you launch an exclusive pre-sale that not only builds buzz – but also carves out space to enjoy the season. About our guest Adriana became a beekeeper in 2012 with two hives and …

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From Storefront to Standpoint: Takeaways from Fixing Fatigue 8:38

1M ago8:38

8:38

Shownotes: Let’s dive into the strategies and methods used in the Webroot lead gen email, featured in Episode 44. Ideas you don’t want to miss (02:26) Takeaway #1: Email is not an end, it's a means (04:15) Takeaway #2: Identify your product as a solution or a delighter to plan your approach accordingly (05:14) Takeaway #3: You can only forego email…

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Fixing Fatigue: How Dusk’s last minute lightning bolt landed a 62% form fill rate from a burnt out list ft. Heather Hurd 20:07

1M ago20:07

20:07

When your audience is tired of your generic, list-wide emails, but your content and segmentation has improved – how do you convince them to start opening again? If you’re Heather Hurd of Dusk Marketing, you make a bold decision to change the sender name – and increase conversions from 0% to 34% open rates in just weeks, with a 26% click-through rat…

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Clarity, Curiosity, and Cuteness: Takeaways from Raising Rates 10:29

2M ago10:29

10:29

Shownotes: Let’s dive into the strategies and methods used in the Detrack pricing increase email, featured in Episode 42. Ideas you don’t want to miss (04:08) Takeaway #1: Create a game plan for adoption, especially when customers differ from users (04:49) Takeaway #2: Money is not logical - even a $1 increase will bring up the migration question (…

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Raising Rates: How Detrack used a simple feature table to increase prices amidst economic uncertainty – without losing customers 9:50

2M ago9:50

9:50

Shownotes: When you're a logistics app that hasn't raised prices in close to a decade – during economic uncertainty and amidst industry-wide price hikes – how do you break the news without breaking customer trust? First, craft a transparent, compassionate email – then swipe a simple progress infographic to prove value. Ideas you don’t want to miss …

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Every risk is right: Takeaways from Sentiment Score 12:35

2M ago12:35

12:35

Shownotes: Let’s dive into the strategies and methods used in the Collishop birthday email, featured in Episode 40. Ideas you don’t want to miss (3:12) Takeaway #1: Start small and scrappy (5:42) Takeaway #2: Unexpected insights can come from unconventional approaches (08:19) Takeaway #3: Diversify your customer feedback collection (10:31) Non-Take…

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Sentiment Score: How Collishop used email ratings to boost birthday conversions by 63.8% ft. Jasper Van Laethem 26:13

3M ago26:13

26:13

When your client’s legacy tool lacks the most basic email functionality, where do you even start? If you’re Jasper Van Laethem, you start with a simple birthday email – and then use sentiment data to uncover a massively important piece of feedback that – with a few unintuitive tweaks – boosts conversions by 63.8%. About our guest Jasper is an email…

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On the Pulse: Takeaways from Voter Variations 6:12

3M ago6:12

6:12

Let’s dive into the strategies and methods used in the BBC election results email, featured in Episode 38. Ideas you don’t want to miss (02:53) Takeaway #1: When you don’t get replies, lean on other pulse metrics (04:06) Takeaway #2: Go beyond first name personalization for deeper impact (05:01) Takeaway #3: Get the most out of your evergreen email…

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Voter Variations: How the BBC delivered election results – as the votes were counted – for 650 constituencies across the UK ft. Jay Oram 31:34

3M ago31:34

31:34

When you're sending personalized election results to millions of people across hundreds of constituencies, how do you pull it off —especially since results only start rolling in at 2 AM? If you're Jay Oram, Head of Development at Action Rocket, you build a sophisticated system of automation, live data rendering, fail-safes – and sheer dedication – …

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Collaborate to Iterate: Takeaways from Template Teamwork 9:24

3M ago9:24

9:24

Let’s dive into the strategies and methods used in the Semrush case study email, featured in Episode 36. Ideas you don’t want to miss (02:58) Takeaway #1: Use 1-off communications as a testing playground (04:15) Takeaway #2: Don’t just collect data, use it too (05:27) Takeaway #3: Make room for the crazy (05:51) Takeaway #4: Share, collaborate, and…

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Template Teamwork: How Semrush moshed their two best emails into a single template that wins across price points and products ft. Taylor Raffa 22:00

4M ago22:00

22:00

What happens when you’re reviewing email performance and a team member suggests combining your two best emails? If you’re Taylor Raffa of Semrush, you agree – and develop a home run email that wins again and again across all products and price points. About our guest Taylor Raffa is the Mass Email Team Lead at Semrush, a leading SaaS platform for d…

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It’s All in the Relationship: Takeaways from Content Contract 18:28

4M ago18:28

18:28

Let’s dive into the strategies and methods used in the Ness Labs book reveal email, featured in Episode 34. Ideas you don’t want to miss (08:24) Takeaway #1: Use storytelling for these 2 reasons (09:13) Takeaway #2: Email is all about relationships – and relationships are emotional (09:49) Takeaway #3: Take risks, then massage your strategy to redu…

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The Content Contract: How Ness Labs grew to 100,000 subscribers in 5 years, all founded on one simple relationship perspective ft. Anne-Laure Le Cunff 33:30

4M ago33:30

33:30

When you’re sitting down to write the most important newsletter of your life, where do you even start? If you’re Anne-Laure Le Cunff, you go back to your foundational perspective – then mix your tried and true template with a meta reveal to share the story, capture its weight, and inspire action. About our guest Anne-Laure Le Cunff is an award-winn…

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Is the Customer Always Right? Takeaways from Reply To 7:49

8M ago7:49

7:49

Let’s dive into the strategies and methods used in the Doodle welcome email, featured in Episode 32. Ideas you don’t want to miss (03:47) Takeaway 1: Know your audience and tailor your strategy to their reality. (04:35) Takeaway #2: Always remember that your first sell is the internal team, not just the subscribers. (05:42) Takeaway #3: Weigh the p…

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Reply To: How Doodle played with email to push pain point buttons and increase paid upgrade conversions by 64% 7:49

8M ago7:49

7:49

When your market is challenged by a huge pain point but doesn’t have much experience with paid software plans – how do you gain trust and credibility to win upgrades? If you’re me, writing emails for Doodle, you throw in some comic relief – and show up when they need you, with a behavioral-based onboarding flow that goes heavy on voice… and increas…

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Relationships at scale: Takeaways from Winning Winback 10:27

8M ago10:27

10:27

Let’s dive into the strategies and methods used in the SparkToro feedback-slash-winback email, featured in Episode 30. Ideas you don’t want to miss (03:54) Takeaway 1: 1:1-style personal emails don’t have to be (or usually shouldn’t be) all or nothing (04:48) Takeaway #2: Flex those humility muscles before asking for customer feedback (05:55) Takea…

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Winning Winback: How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email ft. Rand Fishkin 30:41

9M ago30:41

30:41

When your audience only needs your software inconsistently, how do you distinguish between disappointment or product misalignment – and natural lifecycle usage? If you’re Rand Fishkin, you send an all-rounder email that collects product feedback, updates churned customers, and improves the world’s home Italian cuisine – all at the same time. About …

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Breaking Best Practices: Takeaways from Cold Connections 12:30

9M ago12:30

12:30

Let’s dive into the strategies and methods used in the PodMatch cold pitch, featured in Episode 28. Ideas you don’t want to miss (04:50) Takeaway 1: Look at cold pitching as a sprint, not as a project (05:06) Takeaway #2: The more research you have, the stronger your hypotheses are going to be (05:55) Takeaway #3: Give yourself the time to let the …

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Cold Connections: How PodMatch overhauled their cold email strategy to better build relationships and help more podcasters succeed ft. Alex Sanfilippo 29:59

9M ago29:59

29:59

When you’ve built your business on a serve-first mindset – how can you rethink cold email to reflect that mentality? How can you show perfect strangers that you’re here to guide and support – whether or not they become a customer? If you’re Alex Sanfilippo of PodMatch, you disregard your mastermind’s “don’t do it!” advice and offer your $1,200 cour…

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Data Do’s and Don’ts: Takeaways from Personalized Problems 9:59

10M ago9:59

9:59

Let’s dive into the strategies and methods used in the Powtoon webinar registration email featured in Episode 26. Ideas you don’t want to miss (04:54) Takeaway 1: Use data to personalize for relevance, not for attention (06:03) Takeaway #2: Collect data! Interviews, reviews, polls – whatever, wherever, it’s such critical stuff (06:32) Takeaway #3: …

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Personalized Problems: How Powtoon swiped a hack from their sales rep to increase email opens – and webinar attendance ft. Anna Levitin 28:04

10M ago28:04

28:04

When you have robust data on your leads’ pain points – how do you best use it? If you’re Anna Levitin and the Powtoon team, you use your leads’ language to craft highly relevant subject lines – and increase email opens, webinar registrations, and webinar attendance rates. About our guest Anna Levitin is an Email & Lifecycle Marketing Specialist, fo…

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Split Tests, Surveys, and Segments: Takeaways from Doughnut Diversification 9:16

10M ago9:16

9:16

Let’s dive into the strategies and methods used in the Harvie free gift email, featured in Episode 24 Ideas you don’t want to miss (02:47) Takeaway #1: Judge carefully (04:11) Takeaway #2: Segment your list… but… do so with a grain of salt. (05:29) Takeaway #3: Test your offers before defaulting to that discount (06:26) Takeaway #4: Use research to…

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Doughnut Diversification: How we varied Harvie’s promotional offers, thanks to a cult favorite doughnut shop 6:57

10M ago6:57

6:57

When you’ve slashed your membership price for four big, back-to-back sales, how do you go back to simpler offers – especially when you know your best customers aren’t even coming for the discounts? Listen in on how we took advantage of a favorite local pop up to build a non-discount-but-still-exciting promo for Harvie. Ideas you don’t want to miss …

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Getting Emotional: Takeaways from Choral Closing 10:29

11M ago10:29

10:29

Let’s dive into the strategies and methods used in the Copyhackers cart close email, featured in Episode 22. Ideas you don’t want to miss (04:39) Takeaway 1: Use your resources the way that works best for you, not how everyone says you should (07:42) Takeaway #2: Would you say this in real life? Maybe that’s okay, maybe it’s not, but you need to di…

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Choral Closing: How Copyhackers serenaded their decision-making stragglers and empowered confident decision making ft. Ry Schwartz 26:33

11M ago26:33

26:33

When you know your best prospects are feeling the pressure of cart close – how do you shift the tone to empower decision-making from a confident place? If you’re Ry Schwartz of Copy School, you serenade your subscribers right through the doors of your program. About our guest Ry Schwartz has been deep in the trenches for dozens of 6- and 7-figure p…

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Putting the You in UX: Takeaways from Coding Quizzes 7:36

11M ago7:36

7:36

Let’s dive into the strategies and methods used in the Sinch April Fool’s Day email, featured in Episode 20. Ideas you don’t want to miss (02:26) Takeaway 1: Block the big things into your content calendar (02:09) Takeaway #1.1: Feeling pressured by certain email norms? Strip it down to the why and reformat accordingly (02:48) Takeaway #2: Don’t st…

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Coding Quizzes: How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience ft. Megan Boshuyzen 27:11

11M ago27:11

27:11

When your audience is a bunch of email developers, designers, and marketers – split across three different products – how do you wow them… and segment them… at the same time? If you’re Megan Boshuyzen, you develop a dozen interactive April Fool’s Day emails that deliver a perfectly crafted, Buzzfeed-style user experience. About our guest Megan Bosh…

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Brand Balance: Takeaways from Absurdist Adieu 12:12

11M ago12:12

12:12

Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18. Ideas you don’t want to miss (06:11) Takeaway #1: Build your brand’s human side with safety nets (06:16) Takeaway #1.1: Test your sender names (07:43) Takeaway #2: Keep the customer front and center when using humor (10:24) Takeaway #3: Weave brand…

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Absurdist Adieu: How Drizly said goodbye in style (despite the brief requiring an absurd amount of emails) ft. Jared Jones 34:05

12M ago34:05

34:05

How do you bid farewell to your subscribers after building a fan base who consistently posts your emails to social? Oh, and you’re not tasked with sending one or two goodbyes – your brief includes 19 (!) reminders. If you’re Jared Jones, formerly of Drizly, you lean into the humor of the situation and craft a sendoff that perfectly matches the absu…

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Bonus Episode: Behind the Scenes of Email Swipes Season 1 10:38

12M ago10:38

10:38

Whew, it’s been a fun season! Let’s take a peek behind the making of Email Swipes! And hey, you can even shape Season 2 when you gimme feedback on Season 1. Ideas you don’t want to miss (01:05) Why I started Email Swipes despite the fact that I’m not your classic podcast person (03:41) The one thing I’d do differently if I was launching Email Swipe…

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Content Challenges | Takeaways from COVID Culture 8:07

1y ago8:07

8:07

Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 15. Ideas you don’t want to miss (01:36) Takeaway #1: Keep your content goal-oriented (06:17) Takeaway #2: Keep your content action-oriented (07:12) Takeaway #3: Don’t forget that sender name reputation is worth more than subject line click-ability…

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COVID Culture: How we used a Vietnamese PSA to foster positivity and social responsibility for Awara 8:04

1y ago8:04

8:04

How do you build community when your huge Earth Day initiative is shut down by a global pandemic? Listen in on how we used pop culture – and a dose of positivity and social responsibility – to gear up for Awara’s Earth Day sale, at the height of COVID-19. Ideas you don’t want to miss (02:01) The new idea the team came up with, to replace the origin…

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Putting the Cart before the Source | Takeaways from Forgotten Flights 6:45

1y ago6:45

6:45

Let’s dive into the strategies and methods used in the POWERUP Toys abandoned cart email, featured in Episode 11. Ideas you don’t want to miss (02:08) Takeaway 1: Research gives you relevance. (03:03) Takeaway 2: Templates have their place, but they’re limited (03:26) Takeaway 3: Use abandoned carts to motivate, not just remind (05:29) Takeaway 4: …

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Getting to Yes: Takeaways from Inbox Pause 8:59

1y ago8:59

8:59

Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 7. Timestamps (3:23) Takeaway 1: Convert users by helping them to get to the aha moment (5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance (6:34) Takeaway 3: Use future pacing to help readers get over barriers and into …

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Inbox Pause: How we used a GIF to help users visualize their goals – and hit them with Tailwind 12:05

1y ago12:05

12:05

How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you’re talking to an audience using visuals to grow, what better way to help them see their success than …

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Forgotten Flights: How POWERUP Toys used nostalgia to lift their abandonment recovery rate (ft. Sophia Dagnon of GetUplift) 22:38

1y ago22:38

22:38

What happens when you know your customers use your product to tap into their inner child? If you’re Sophia Dagnon, you humanize the product and playfully nudge your abandoned customers, helping them experience the post-purchase joy even before they complete their order. Timestamps: (3:07) The first step the GetUplift team takes before they touch an…

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To Share or Not to Share | Takeaways from Digit Disclosure 10:27

1y ago10:27

10:27

Let's dive into the strategies and methods used in Hannah's webinar registration email, featured in Episode 13. Takeaways (4:38) Takeaway #1: Vanity metrics are so easy to get sucked into (5:57) Takeaway #2: Sometimes you can turn a "no" into a "yes, if..." (7:29) Takeaway #3: You can't please the people you normally please – 100% of the time. (8:1…

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Digit disclosure: How sharing “bad” numbers built subscriber trust (and increased signups) ft. Hannah Shamji 29:12

1y ago29:12

29:12

What happens when you know your subscribers are itching to hear your growth story – as it happens – but sharing your vulnerability feels really… scary? If you’re Hannah Shamji, you push past the fear to treat your subscribers as friends – and turnaround more conversions than ever. Timestamps: (4:30) How Hannah’s research brain – and TikTok culture …

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Humor Me | Takeaways from Reputation "Rev"amped 8:40

1y ago8:40

8:40

Let's dive into the strategies and methods used in the Rev holiday email, featured in Episode 9. Takeaways (2:32) Takeaway#1: Creativity isn’t magic (3:25) Takeaway #2: Safe risks are the name of the game (4:28) Takeaway #3: Humor is a vehicle for building connection – not just likeability (7:03) Takeaway #4: Be understanding of clients/boss’ hesit…

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Reputation “Rev”amped: How Rev used email to regain favor after getting trashed by the New York Times (ft. Nick Gaudio) 25:42

1y ago25:42

25:42

How do you win back public favor when the NY Times slams your company? They say no press is bad press, and for Nick, the NYT thumbs-down was just the opportunity he'd been waiting for. Here's how his overhaul of the Rev email program rebuilt brand equity, reinvigorated the dispirited team, and grew a cult-like following. Timestamps: (3:14) Why the …

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No harm in asking | Takeaways from Survey Sweets 12:34

1y ago12:34

12:34

Let's dive into the strategies and methods used in the Licorice.com feedback request email, featured in Episode 5. Takeaways (2:03) Takeaway #1: Show, don't tell. (But, for real.) (3:32) Takeaway #2: Turn likability into reciprocity by using You vs. We (5:23) Takeaway #3: Couple logic with inspiration to get over your fear of surveying customers (6…

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Survey Sweets: How Licorice.com uses email to collect inspiring customer feedback (ft. Jonathan Packer of GOAT Foods) 13:46

1+ y ago13:46

13:46

When you sell out of thousands of pounds of licorice mere months after launch, how do you learn why? And how to do it again? Especially if – like most brands – you’re hesitant to bother your customers? Listen in on how Licorice.com’s customer survey email gave them – not just decision data – but warm and fuzzy validation that has them hitting send …

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Think outside the inbox | Takeaways from Love and Links 11:07

1+ y ago11:07

11:07

About this episode Let's dive into the strategies and methods used in the Valentine’s Day love letter email Devin wrote for the Bit.ly customers, featured in Episode 3. Takeaways (1:37) Takeaway #1: Take stock of your customer lifecycle after big changes. (3:47) Takeaway #2: Don’t be scared to sell. The products you’re pitching provide value, as lo…

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Love and Links: How Bit.ly’s Valentine’s Day email stole the internet’s heart (ft. Devin O'Toole of Bit.ly) 23:58

1+ y ago23:58

23:58

What happens when you’re about to hit deadline but legal still hasn’t given you approval? You come up with a new idea – that takes the internet by a storm. Because when you’re not trying to win the conversion battle in one day, you have the freedom to try out of the box ideas like a Valentine’s Day love letter to your customers. Ideas you don't wan…

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Don't scoff, save! Plus: a surprise sequel | Takeaways from Budget Breakthrough 13:15

1+ y ago13:15

13:15

Let's dive into the strategies and methods used in the dazzlingly simple email Jo wrote for a pricey EdTech brand we featured in Episode 1. Plus, don't miss the surprise sequel to this email story! Takeaways (1:35) Takeaway #1: Email isn’t dead, but it is getting stale. Instead of chasing new, shiny platforms, how can you do email “fresh”? (3:08) T…

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Budget Breakthrough: How a pricey EdTech brand closed sales with a variation of the 9-word email (ft. Joanna Wiebe of Copyhackers) 21:21

1+ y ago21:21

21:21

How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? Well, if you’re Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand. Ideas you don't want to miss (3:05) Why email isn't dead (d…

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New to Email Swipes? Here's what it's all about! 0:34

1+ y ago0:34

0:34

How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and sol…