What happens when you’re about to hit deadline but legal still hasn’t given you approval? You come up with a new idea – that takes the internet by a storm. Because when you’re not trying to win the conversion battle in one day, you have the freedom to try out of the box ideas like a Valentine’s Day love letter to your customers.

Ideas you don't want to miss:

(4:00) How lack of legal approval actually inspired a better email

(9:05) The elements that gave this email an authentic feeling of caring

(10:50) Why it’s okay that this email’s impressions aren’t measurable

(13:43) How Devin swipes from social media strategy (maybe he should start a podcast called Social Swipes 😜)

(14:50) The viral response the email generated – and how the team snowballed its visibility

(18:04) The only thing Devin would change about the email

(21:42) Why Devin does NOT take inspiration from the emails in his inbox

About our guest, Devin

Bitly's Devin O'Toole is an accidental email marketer and former creative with over a decade of marketing experience across SaaS and retail.

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