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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Let’s dive into the strategies and methods used in the Semrush case study email, featured in Episode 36.
Ideas you don’t want to miss
(02:58) Takeaway #1: Use 1-off communications as a testing playground
(04:15) Takeaway #2: Don’t just collect data, use it too
(05:27) Takeaway #3: Make room for the crazy
(05:51) Takeaway #4: Share, collaborate, and build in public
(06:08) Takeaway #5: Change up the sender name and branded elements to create a pattern interrupt
(08:05) Takeaway #6: Tap into your teams for insights
(09:05) Takeaway #7: First strategy, then copy
Links from this episode
Take a look at the emails we featured in Ep. 36
Explore more on how teams vs. customers view brands in our episode with Bit.ly
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
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Get Nikki's email musings at nikkielbaz.com/subscribe
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