Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
…
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Content provided by Brian Hood. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Hood or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Similar to 6 Figure Creative
UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
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Barry first found music when he borrowed his sister's record collection when he was about eight and was hooked. When Caroline started it was a new beginning, and he listened to all the stations, but Caroline was his favourite by far. Later he became a singer in a band, then started doing discos when he was 18. He joined Caroline in 1977, touring the country with the Caroline Roadshow for 10 years, having great fun. Barry helped with tender trips and worked on the Ross Revenge in '84 and '85. ...
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#345: The Only 6 Methods For Getting Clients in 2025
Manage episode 461071639 series 1816805
Content provided by Brian Hood. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Hood or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Today we're continuing with our "Back to Basics" journey by focusing on something that's often overlooked by freelancers - promotion.
Promotion is super important to keep the clients coming in, but a lot of freelancers think they just need to be good at what they do.
They admire those who seem to have endless work, thinking it all comes from word-of-mouth alone. But, in the early days of freelancing, just relying on referrals can be risky, leading to the scary "feast or famine" cycle.
This situation can force freelancers to scramble, taking any job they can just to pay the bills. These "bill-paying" clients might not always be a good match, and we might not even want to work with them, but bills gotta be paid, right?
I've been there, and I can tell you it's a quick way to burn out and start resenting your clients.
In our chat today, we're going to help you avoid getting stuck with just bill-paying clients by sharing six ways to promote your freelance work effectively. If you're having trouble finding enough clients, it's probably because people just don't know you're there.
That's where knowing how to effectively promote yourself comes in. By trying out one or two of the methods we're going to talk about today, you can bring stability to your work. More clients mean less stress, which lets you cherry-pick the projects you really love.
In this episode you’ll discover:
- How to avoid "bill paying work"
- Six promotion methods for freelancers
- How client value affects your business' needs
- Why referral programs work
- The benefits of paid promotion
- Why owned assets are so vital to your business
- Why Clients By Design is for you
For full show notes, visit https://6figurecreative.com/345
362 episodes
ShareManage episode 461071639 series 1816805
Content provided by Brian Hood. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Hood or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Today we're continuing with our "Back to Basics" journey by focusing on something that's often overlooked by freelancers - promotion.
Promotion is super important to keep the clients coming in, but a lot of freelancers think they just need to be good at what they do.
They admire those who seem to have endless work, thinking it all comes from word-of-mouth alone. But, in the early days of freelancing, just relying on referrals can be risky, leading to the scary "feast or famine" cycle.
This situation can force freelancers to scramble, taking any job they can just to pay the bills. These "bill-paying" clients might not always be a good match, and we might not even want to work with them, but bills gotta be paid, right?
I've been there, and I can tell you it's a quick way to burn out and start resenting your clients.
In our chat today, we're going to help you avoid getting stuck with just bill-paying clients by sharing six ways to promote your freelance work effectively. If you're having trouble finding enough clients, it's probably because people just don't know you're there.
That's where knowing how to effectively promote yourself comes in. By trying out one or two of the methods we're going to talk about today, you can bring stability to your work. More clients mean less stress, which lets you cherry-pick the projects you really love.
In this episode you’ll discover:
- How to avoid "bill paying work"
- Six promotion methods for freelancers
- How client value affects your business' needs
- Why referral programs work
- The benefits of paid promotion
- Why owned assets are so vital to your business
- Why Clients By Design is for you
For full show notes, visit https://6figurecreative.com/345
362 episodes
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6 Figure Creative
1 #361: He Had 20,000 Website Visitors and A Broken Sales Process | The Multi 6-Figure Freelancer Series 20:51
20:51 
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Play Later Play Later Lists Like LikedOne of my clients has the dream setup: A solid YouTube following Tens of thousands of people visiting his site every month A clean, self-checkout flow for his freelance services Sounds awesome, right? But when we looked under the hood… He was making just $0.23 per visitor. Twenty. Three. Cents. Let that sink in. That’s LESS than $5k/month from 20,000 website visitors. I nearly threw my laptop. That same traffic, with a real sales process? Could be worth $20k… even $50k. This is the myth of passive sales. It feels efficient. It looks scalable. But for service businesses? It’s an income-killer. Passive sales feel great… until you realize you’re leaving tens of thousands of dollars on the table. Every. Single. Month. Your income per website visitor is way more important than your total traffic. That single metric—earnings per visitor—exposes how effective (or broken) your sales process really is. Most freelancers think more eyeballs = more money. In this episode, I break down why you don’t need more traffic. You need more $$$ per visitor. I’m talking: The full sales strategy spectrum (passive → async → real convos) How to balance your time and make more per visitor And how a small tweak to your sales flow can 10x your earnings per visitor If you’re serious about hitting $100k, $250k, or beyond, this is the lever to pull. For full show notes, visit https://6figurecreative.com/361…
6
6 Figure Creative
1 #360: You’re the Bottleneck — Here’s the Fix | The Multi 6-Figure Freelancer Series 40:16
40:16 Play Later Play Later Lists Like Liked40:16
Play Later Play Later Lists Like LikedAs you scale past $100k as a creative freelancer, something starts to break: YOU become the bottleneck. You’re managing every email. Sending every invoice. Doing every project from scratch. Waking up at 3am remembering something you forgot to send. No wonder things feel chaotic. But here’s the good news: You can fix this without hiring a team. In this episode of the 6FC Podcast, I walk you through the 3 systems that multiply your output (and your income) — without adding a single person to your payroll. ✅ Client onboarding systems ✅ Project delivery systems ✅ Communication systems Set these up once, and you’ll never look back. For full show notes, visit https://6figurecreative.com/360…
6
6 Figure Creative
1 #359: The 5-Step Client Filter Every High-Earning Freelancer Needs | The Multi 6-Figure Freelancer Series 24:40
24:40 Play Later Play Later Lists Like Liked24:40
Play Later Play Later Lists Like LikedAt first, every new lead feels like a win. ( Finally, people want to work with me! ) But if you actually want to break into multi-six figures? You need to say "no" more than ever. Because every bad-fit client you say yes to drains your creativity, clogs your calendar, and burns you out before you even realize it’s happening. In this week’s episode, I'm breaking down The 5-Step Client Filter Every High-Earning Freelancer Needs — so you can stop wasting time on the wrong projects and start building the freelance business you actually want. Because getting clients isn’t the finish line. It’s where we really need to start protecting our time, our creativity, and our sanity. For full show notes, visit https://6figurecreative.com/359…
6
6 Figure Creative
1 #358: Building A Demand Engine That Takes You From $100k to $250k+ | The Multi 6-Figure Freelancer Series 29:37
29:37 Play Later Play Later Lists Like Liked29:37
Play Later Play Later Lists Like LikedEvery freelancer knows the feeling… One week, you’re slammed with work. The next? Crickets. And in those quiet weeks, you’re either putting out fires or you panic and slash your rates to get anything booked. But here’s the truth: Those “lulls” are the reason you’re stuck under $200k. Not your talent. Not your pricing. Not the economy. If you want to consistently hit multi-six figures, you need what I call a Demand Engine — a 4-part system that keeps your inbox full and your calendar booked before the slow weeks hit. In this episode, I’ll walk you through exactly how to build it — using tools, automations, and strategies we’ve battle-tested across dozens of six-figure+ freelancers. Let’s fix your “calendar problem” once and for all. For full show notes, visit https://6figurecreative.com/358…
6
6 Figure Creative
1 #357: Designing A Service That Scales | The Multi 6-Figure Freelancer Series 38:53
38:53 Play Later Play Later Lists Like Liked38:53
Play Later Play Later Lists Like LikedIf you're trying to break into multi-six figures as a freelancer, this might sound familiar: You're good at what you do. You’ve got clients. You’ve raised your rates. But somehow… you’re still stuck around $100k–$150k. The problem? It’s not your pricing. It’s not your marketing. It’s that your service isn’t built to scale. In this episode, I’ll walk you through how to package what you already do into a clear, repeatable service that sells easier, delivers faster, and actually scales . No more reinventing the wheel every project No more delivery chaos No more guessing at what to charge This is the path to breaking through the $200k, $300k, even $500k+ ceiling - without burning out. For full show notes, visit https://6figurecreative.com/357…
6
6 Figure Creative
1 #356: The Multi 6-Figure Freelancer Playbook Series | Part 1 29:18
29:18 Play Later Play Later Lists Like Liked29:18
Play Later Play Later Lists Like LikedMost freelancers plateau at $50K. You start by getting a few clients Those clients turn into a few more referrals You get just enough referrals to hover in the $50k plateau Some break six figures "by accident". Same thing as $50k, but you just stay a bit busier (usually because you have a larger network or are in a better niche). But multi six-figures? No one stumbles in a $300k+ per year freelance business. That takes a whole new approach. In this new podcast series, I’m breaking down what separates the $50K freelancer from the $300K+ business owner. It starts with 7 hard-hitting mindset shifts . Like: → The overlooked reason most freelancers never hit $200K → The silent killer keeping most freelancers stuck at average income → The “business owner lens” that multiplies your revenue without working more hours → Why “doing great work” isn’t the thing that gets you paid more This is Part 1 of The Multi-6-Figure Freelancer Playbook , and if you're stuck at a plateau, this is your next move. For full show notes, visit https://6figurecreative.com/356…
6
6 Figure Creative
1 #355: You’re Booked Solid. Now What? | The Real Reason You’re Stuck at $100K 28:06
28:06 Play Later Play Later Lists Like Liked28:06
Play Later Play Later Lists Like LikedLet’s say you hired a personal trainer with the goal of "getting into shape"… But instead of coaching you, they literally did the workouts for you. They ran the miles. They lifted the weights. They meal-prepped and tracked every calorie. Meanwhile, you’re on the sofa binging White Lotus... and somehow you get in the best shape of your life. That would break the entire fitness industry. But in business, that’s exactly how it works. You hire people. They do the work. You get the results. Yet most 6 figure freelancers stay stuck. Overbooked. Overwhelmed. Dropping the ball on clients because they can’t take on more work… but also can’t say no to more money. If that sounds familiar, this episode is for you. I’m breaking down exactly how to scale beyond that low six-figure plateau - without drowning in work. Whether you want to build a micro-agency to multiple six figures or a full-blown team to seven figures, this is the roadmap to hiring smart, working less, and making more. For full show notes, visit https://6figurecreative.com/355…
6
6 Figure Creative
1 #354: Why Perfectionism Is Killing Your Income—The $92/hr vs. $462/hr Problem 22:28
22:28 Play Later Play Later Lists Like Liked22:28
Play Later Play Later Lists Like LikedCreatives LOVE making things "perfect". We obsess over the tiny details, tweak endlessly, and burn hours and hours and hours... and hours trying to craft the "perfect" final product for our clients. But here’s what sucks: Perfectionism is keeping you broke. Spending 40 hours on something that should take 8? That’s the difference between making $92/hr and $462/hr. The most successful freelancers aren’t the ones who make things perfect. They’re the ones who get things done efficiently - without sacrificing quality. In this episode, I break down: How to go from $92/hour to $462/hour—without working harder or cutting corners. How to spot inefficiencies in your workflow—and fix them without lowering the quality of your work. Simple strategies to work faster, charge smarter, and win more gigs—so you can finally stop feeling overworked and underpaid. If you're tired of working longer hours for less money, this one's for you. For full show notes, visit https://6figurecreative.com/354…
6
6 Figure Creative
1 #353: The Unexpected Benefits of Paid Ads (It’s More Than Just Leads) 19:59
19:59 Play Later Play Later Lists Like Liked19:59
Play Later Play Later Lists Like LikedYou already know that paid ads bring in clients. Duh. But what if I told you the real magic isn’t just in the ROI? But what if I told you some of the biggest benefits of paid ads have nothing to do with advertising ROI? Instant market feedback (know what actually resonates with clients) A sales process that improves fast (because you’re getting more at-bats) Pricing confidence (no more second-guessing your rates) Higher perceived authority (people will start recognizing your name) Predictability (goodbye, feast-or-famine cycle) These benefits are so powerful that they’re worth running ads even if you’re losing money at first. I break it all down in this episode. If you’ve ever considered running ads but hesitated, this is the episode that might change your mind. For full show notes, visit https://6figurecreative.com/353…
6
6 Figure Creative
1 #352: These 13 Counterintuitive Truths About Freelancing Will Change How You Work 42:25
42:25 Play Later Play Later Lists Like Liked42:25
Play Later Play Later Lists Like LikedMost freelancers think success comes from being great at their craft. It doesn’t. I’ve seen average freelancers with solid marketing dominate their industry while insanely talented ones struggle to get clients. Being the best doesn’t matter if no one knows you exist. I’ve also watched freelancers waste hours crafting detailed proposals, only to get ghosted. Proposals don’t close deals - real conversations do . If you’re hiding behind a PDF, you’re losing before you even start. That “stable” 9-to-5 job you think is safer than freelancing? That’s one paycheck, one boss, one decision away from being gone. A well-run freelance business with multiple income sources is actually more secure than a day job - if you do it right. Most freelancers are playing the game all wrong. That’s why I put together this episode, breaking down the 13 counterintuitive truths about freelancing will change how you work. For full show notes, visit https://6figurecreative.com/352…
6
6 Figure Creative
1 #351: How to Be the Highest-Paid Freelancer in Your Niche | The Value Equation 32:41
32:41 Play Later Play Later Lists Like Liked32:41
Play Later Play Later Lists Like LikedWant to know the equation that’s made me literally millions of dollars? (I did the math) It’s simple. It’s powerful. And if you dismiss it because you think your business is “different,” you’re screwing yourself. It’s called The Value Equation. This ONE framework will show you exactly why some freelancers struggle to close deals while others charge more and have clients lined up to pay them. And yes, it applies to you. If you’re stuck in a feast-or-famine cycle, struggling to raise your rates, or constantly hearing “I can’t afford that” from potential clients—this episode will flip the way you think about your business. For full show notes, visit https://6figurecreative.com/351…
6
6 Figure Creative
1 #350: What 1,600 Sales Calls Taught Me About Closing Complete Strangers (7 Laws) 36:47
36:47 Play Later Play Later Lists Like Liked36:47
Play Later Play Later Lists Like LikedOver the last couple of years, my team and I completed over 1,600 sales calls. That kind of volume exposes what actually works in sales - and what doesn’t. The brutal truth is that many freelancers think they’re decent at sales… But they’re actually just bad at lead generation. You’re only talking to the hottest of hot referral leads - the easy layups. The real challenge? Turning strangers into clients. That’s why I put together 7 sales laws to help you close more deals, land more clients, and stop relying on luck. For full show notes, visit https://6figurecreative.com/350…
6
6 Figure Creative
1 #349: Why SaaS Is Best for Freelancers to Model 47:27
47:27 Play Later Play Later Lists Like Liked47:27
Play Later Play Later Lists Like LikedMost freelancers are making things hard than they need be by just "winging it" - stumbling through their business like they’re lost in the woods with no GPS. But here’s the thing: nearly every problem you have with your business has already been solved. The smartest minds in the world have figured out how to create predictable revenue, retain clients longer, and escape the feast-or-famine cycle. And they’re doing it in one of the most lucrative industries out there: SaaS (Software as a Service). Here's what it looks like if your freelance business ran like a SaaS company: Clients paying you every month (instead of one-and-done projects). A machine that brings leads in (instead of just relying on word-of-mouth). Your entire onboarding process is automated (instead of chasing emails, contracts, or invoices). Clients stick around for years (instead of disappearing after one project). You actually know all your important numbers (instead of just going by "gut") This episode breaks down exactly how to apply these SaaS strategies to your freelance business. Just steal what works instead of fumbling around in the dark. For full show notes, visit https://6figurecreative.com/349…
6
6 Figure Creative
"Growth at all costs" can be dangerous. It's a CRAZY thing to try to grow only to sacrifice everything else in your life. Here's my 2024 in bullet points: → 2X’d the business (third year in a row) → Took my mom to Europe for a month (her first trip abroad) → Shut down operations for 2 weeks straight (paid the team to do nothing) → Zero 9pm work marathons (I never work past 5pm and never work weekends) → My wife still loves (and likes) me (because I prioritize her over the business) But let’s be clear—I didn’t just coast. This isn’t some “sit on a beach and brag about my life” kind of business. I worked hard when I worked. And I actually enjoyed my life when I didn’t. This week I’m sharing the four biggest lessons that made this possible—so you can grow your business without working yourself into the ground. For full show notes, visit https://6figurecreative.com/348…
6
6 Figure Creative
1 #347: Before Spending $1 On Paid Ads, Ask Yourself These 6 Questions 19:19
19:19 Play Later Play Later Lists Like Liked19:19
Play Later Play Later Lists Like LikedMost freelancers make one of two big mistakes when it comes to paid ads: They dive in before they’re ready and burn cash they didn’t need to spend. They avoid ads like the plague—even when it’s their best option to make more money. If either one of those sounds familiar, this episode is for you. I break down 6 simple ways to know if ads are right for you right now. No more guessing. No more wasted money. No more leaving cash on the table. Listen now to see if ads are the secret weapon your business needs, or if there are better options for getting clients. For full show notes, visit https://6figurecreative.com/347…
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Similar to 6 Figure Creative
Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Barry first found music when he borrowed his sister's record collection when he was about eight and was hooked. When Caroline started it was a new beginning, and he listened to all the stations, but Caroline was his favourite by far. Later he became a singer in a band, then started doing discos when he was 18. He joined Caroline in 1977, touring the country with the Caroline Roadshow for 10 years, having great fun. Barry helped with tender trips and worked on the Ross Revenge in '84 and '85. ...
…
continue reading
Billboard's Keith Caulfield (Managing Director, Charts and Data Operations) and Katie Atkinson (Executive Digital Director, West Coast) offer weekly Billboard chart breakdowns, discuss the hottest music news and cover the year’s biggest musical events. Casual pop fans, chart junkies and everyone in between are invited to this weekly half-hour discussion.
…
continue reading
The stories behind the world’s most iconic and fascinating sounds.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
In For Scores, host Jon Burlingame takes listeners on a magical journey into the world of film and television composers, revealing never-before-heard special moments behind many of today's most beloved scores. This season, you'll hear personal stories from the composers of Marvel Studios Avengers and Pixar's Toy Story films, Captain Marvel, Coco, Ralph Breaks the Internet, and so much more!
…
continue reading
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