What If Sober Was the New Cool? Breaking the Wine Culture Narrative with Kim Bellas

This episode of Asking for a Friend is sponsored by Better Help. https://betterhelp.com/askingforafriend

Is wine really the answer to midlife stress—or have we just been sold that story?

In this episode of Asking for a Friend, I sit down with Kim Bellas, founder of the global movement Sober is the New Cool, to talk about what happens when midlife women challenge the “mommy juice” narrative and rethink their relationship with alcohol.

At 52, Kim gave up wine—not because she had to, but because her son’s epilepsy meds meant he couldn’t drink. In a moment of clarity (wine glass in hand), she realized the message she was sending and committed to going sober for 3 months in solidarity.

That was 12 years ago.

What started as a short-term decision became a full-blown transformation—one that led to better sleep, stronger confidence, Fashion Week appearances (yes, really!), and a worldwide community of women just like her.

This conversation will speak to any woman who’s ever thought:

• “I don’t have a problem, but maybe I drink more than I want to.”
• “I’m curious what life would be like without wine.”
• “I want to feel better, sleep better, and show up better—but without feeling judged.”

✨ Whether you’re sober-curious, alcohol-free, or simply sick of feeling like you need a drink to relax, this episode is your permission slip to explore something different.

🎧 Listen in—and let’s redefine what cool looks like in midlife.

You can find Sober is the New Cool at https://soberisthenewcool.ca/

Follow Kim Bellas at https://www.instagram.com/sober.is.the.new.cool/

Kim's favorite alcohol-free wines:
Leitz Eins Zwei Sparkling Rose
Prima Pave Sparkling

This episode is sponsored by Better Help. Get 10% off your first month of therapy at https://betterhelp.com/askingforafriend

#SoberIsTheNewCool #MidlifeSobriety #SoberCurious #WomenOver50 #QuitDrinkingJourney #AlcoholFreeLife #MidlifeWellness

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