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In this episode, Michael Doherty dives into the concept of the "Honest Agreement," inspired by Marcus Sheridan’s energetic approach to building trust with customers. Michael explains that transparency—from clear communication about costs, timelines, and risks to proactively updating clients about challenges—sets the foundation for lasting relationships in the automotive service industry. He also shares actionable tips for implementing these trust-building practices in your shop, stressing that honesty isn’t a weakness but a critical strength for long-term client loyalty.

00:00 "The Honest Agreement: Building Trust"

03:39 Building Trust Through Honest Agreements

08:09 Transparent Communication: Building Trust

11:14 Honesty as a Strength

13:43 Strengthening Client Relationships

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