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In this episode, Michael Doherty tackles the hot topic of shop discounting, sharing why he believes it’s not a sustainable strategy for service advisors. He explains how leading with price attracts low-loyalty customers and undermines the value a quality shop brings. Instead, Michael encourages advisors to focus on building genuine value through transparency, outstanding customer experiences, and even simple gestures like shop tours, transforming first-time visitors into loyal, long-term clients.

00:00 "Commission vs. Client Care Debate"

03:26 "The Pitfalls of Low-Price Buyers"

08:39 "Comprehensive Oil Service Approach"

11:10 "Stand Out with Exceptional Service"

14:17 Enhancing Client Experience Strategies

16:58 Choosing Service for Experience

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Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

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