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Manage episode 484354744 series 3606997
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Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.


In this episode, Michael Doherty tackles the hot topic of shop discounting, sharing why he believes it’s not a sustainable strategy for service advisors. He explains how leading with price attracts low-loyalty customers and undermines the value a quality shop brings. Instead, Michael encourages advisors to focus on building genuine value through transparency, outstanding customer experiences, and even simple gestures like shop tours, transforming first-time visitors into loyal, long-term clients.

00:00 "Commission vs. Client Care Debate"

03:26 "The Pitfalls of Low-Price Buyers"

08:39 "Comprehensive Oil Service Approach"

11:10 "Stand Out with Exceptional Service"

14:17 Enhancing Client Experience Strategies

16:58 Choosing Service for Experience


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Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!

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56 episodes